{"id":5352,"date":"2018-12-14T14:08:14","date_gmt":"2018-12-14T14:08:14","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=5352"},"modified":"2019-07-12T14:53:07","modified_gmt":"2019-07-12T14:53:07","slug":"rise-of-social-commerce","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/rise-of-social-commerce","title":{"rendered":"The Rise of Social Commerce"},"content":{"rendered":"
Social commerce has matured from a buzzword in the retail industry to a reality on leading social media platforms. Customers have rapidly engaged with the ability to buy goods whenever and wherever they see them, removing the friction of navigating to a brand\u2019s website or physical store. In 2014, social shopping brought in $3.3 billion in revenue for the top 500 retailers, up 26% from the previous year and well ahead of the 16% growth rate for e-commerce in the US, according to the Internet Retailer\u2019s Social Media 500. <\/span><\/p>\n