{"id":5392,"date":"2019-01-10T14:11:30","date_gmt":"2019-01-10T14:11:30","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=5392"},"modified":"2019-01-10T14:11:30","modified_gmt":"2019-01-10T14:11:30","slug":"trusting-reviews-age-of-fakenews","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/trusting-reviews-age-of-fakenews","title":{"rendered":"Trusting reviews in the age of #fakenews"},"content":{"rendered":"
Fake reviews have always been an issue, but online forums and internet shopping have created an environment where a review can be seen and shared around the world and can make or break a business.<\/span> Any site that uses customer reviews finds itself in the difficult situation of needing to balance two issues.<\/span> TripAdvisor, for example, was founded on the motto \u201cget the truth and go\u201d. Its brand relies on people believing the reviews, so it must root out the fake ones. <\/span>
\nNow, in the age of #fakenews, consumers are more aware of the issue than ever before. They are realising that they need to become more discerning when it comes to what they believe on social media.<\/span>
\n <\/p>\nHow are review sites managing this?<\/b><\/h2>\n
\n <\/p>\n1. People must be able to trust the reviews they read.<\/b><\/h4>\n
\nResearch by <\/span>Brightlocal<\/span><\/a> found that 91% of 18-34 year-olds trust online reviews as much as they trust recommendations from people they know. Of course, there is always the odd Amazon or TripAdvisor review that goes viral for its humor (who remembers Bic for Her pens?) but if left unchecked, fake reviews can become a real issue for a business. If I don\u2019t trust that product reviews are genuine, why should I buy your product?<\/span>
\n <\/p>\n2. Reviewers need to be able to trust that the site won\u2019t censor their opinion<\/b><\/h4>\n