{"id":5482,"date":"2019-02-01T14:20:54","date_gmt":"2019-02-01T14:20:54","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=5482"},"modified":"2019-07-12T14:58:22","modified_gmt":"2019-07-12T14:58:22","slug":"is-crowdsourcing-a-logo-the-solution-to-redesign-backlashes","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/is-crowdsourcing-a-logo-the-solution-to-redesign-backlashes","title":{"rendered":"Are crowdsourced logos the solution to redesign backlashes?"},"content":{"rendered":"

Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to…well there have been many <\/span>colorful descriptions<\/span><\/a> of what the new logo looks like.<\/span>
\nhttps:\/\/twitter.com\/HeyHeyESJ\/status\/1085613709286764544<\/span><\/a>
\nYou may think that the logo of something people largely use for workplace communication wouldn\u2019t inspire a passionate response; you\u2019d be wrong. But Slack took the feedback in its stride (the designers knew that 95% of people would <\/span>hate the new logo<\/span><\/a>).<\/span>
\nhttps:\/\/twitter.com\/SlackHQ\/status\/1085620782787633153<\/span><\/a>
\nAirbnb<\/span><\/a> faced a similar social media backlash in 2014, and <\/span>GAP<\/span><\/a> scrapped its logo redesign after a storm of criticism back in 2010. <\/span>
\nSo, if logos have so much potential for controversy, why don\u2019t brands outsource their new logo design to the people they\u2019re trying to market to?<\/span>
\nThe pitfalls and peaks of crowdsourced branding \u00a0<\/b>
\nThe first thing the brand needs to decide is if it wants to hand any say in branding over to fans, followers and customers. More collaborative brands and those passionate about grassroots activism, may choose to bring outsiders into the design process. Brands that want to set their own standards and influence people with a specific vision would probably shy away from the idea.<\/span>
\nThose brands that do like the idea need to decide how and when to bring people into the process. Should they contribute ideas from the start, or simply be presented with a final selection to choose from?<\/span>
\nKey considerations when crowdsourcing branding<\/b>
\nSet clear guidelines. <\/b>Any design competition must have clear guidelines. These guidelines are especially important if you\u2019re asking people to commit time and skill to helping your brand. <\/span><\/p>\n