{"id":5533,"date":"2019-02-12T13:39:40","date_gmt":"2019-02-12T13:39:40","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=5533"},"modified":"2019-02-12T13:39:40","modified_gmt":"2019-02-12T13:39:40","slug":"do-social-networks-know-too-much-about-us","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/do-social-networks-know-too-much-about-us","title":{"rendered":"Do social networks know too much about us?"},"content":{"rendered":"

\"\"
\nAs you\u2019ve heard me say before, it\u2019s both brilliant and disturbing that <\/span>Facebook knows<\/span><\/a> when you\u2019re in a relationship before you announce it publicly. This ability to understand, and even predict, behaviour and emotions can be alarming, but it can also be really helpful in some cases – for example, if you\u2019re identifying a pattern of behaviour that could indicate depression, and when intervention might save a life. <\/span>
\nBut when does it go too far for comfort? According to <\/span>media reports<\/span><\/a>, insurance companies in New York can now use data from their customers\u2019 social media posts to assess their risk and set insurance premiums. The City\u2019s Department of Financial Services\u2019 guidelines say insurance companies can use \u2018non traditional\u2019 sources of data as long as this doesn\u2019t lead to unfair discrimination for protected groups (listed as \u201crace, color, creed, national origin, status as a victim of domestic violence, past lawful travel, or sexual orientation in any manner, or any other protected class\u201d).<\/span>
\nSo it\u2019s possible that if you post a photo of yourself smoking a cigarette, or having a glass of wine (or two), that could be used against you by insurers. So, conceivably, could a picture that shows you to be over your ideal weight, a post saying you\u2019re not getting enough sleep, or photos of too many meals out. More worryingly, presumably if Facebook can interpret behaviour that indicates depression, so could insurers. <\/span>
\nBut if you check in to a gym, share your running maps or fitbit stats on social media, share healthy recipes and never post about your favourite gin bar, your insurance premiums could go down. <\/span>
\nIn a world where we value authenticity from brands (and each other) on social media, this is going to cause a dilemma – do you value authenticity more than low insurance premiums? Perhaps we\u2019ll all have an official, insurance-friendly presence on social media (and then a true version under a different name), or we\u2019ll game the system. Or maybe we\u2019ll genuinely all start going to Zumba classes, drinking carrot juice and going to bed at nine o\u2019clock to get our premiums down. (Won\u2019t social media be a dull place if that happens?) <\/span>
\nPerhaps we\u2019ll just stop posting publicly altogether, instead sharing with our friends on closed apps, locking down our social media profiles completely. <\/span>
\nWhatever we decide to do, it\u2019s clear to me that if this trend continues, we will need to be more mindful how and where our data is used, and what we should be doing to protect our privacy. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As you\u2019ve heard me say before, it\u2019s both brilliant and disturbing that Facebook knows when you\u2019re in a relationship before you announce it publicly. This ability to understand, and even predict, behaviour and emotions can be alarming, but it can also be really helpful in some cases – for example, if you\u2019re identifying a pattern…<\/p>\n","protected":false},"author":24,"featured_media":11414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","transcript_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nDo social networks know too much about us? - The Social Element USA<\/title>\n<meta name=\"description\" content=\"Would you be less inclined to share personal updates on social media if you knew it could be used to generate your insurance premiums? In her latest post, Tamara Littleton takes a look at how insurers are starting to use social, and asks if this will change what we decide to share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/us\/do-social-networks-know-too-much-about-us\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do social networks know too much about us? - The Social Element USA\" \/>\n<meta property=\"og:description\" content=\"Would you be less inclined to share personal updates on social media if you knew it could be used to generate your insurance premiums? 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