{"id":5546,"date":"2019-02-18T16:45:45","date_gmt":"2019-02-18T16:45:45","guid":{"rendered":"https:\/\/thesocialelement.agency\/us\/?p=5546"},"modified":"2019-09-21T07:43:27","modified_gmt":"2019-09-21T07:43:27","slug":"why-social-media-storytelling-is-important-for-btob-brands","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/us\/why-social-media-storytelling-is-important-for-btob-brands","title":{"rendered":"Why social media storytelling is important for BtoB brands"},"content":{"rendered":"
A good story appeals to our emotions and our sense of empathy. <\/span><\/p>\n In a world where there\u2019s a huge amount of social content, if a brand doesn\u2019t make someone stop what they are doing and elicit a response, they won\u2019t be heard. The true test of storytelling is how you feel or what you do after reading it (or listening\/watching).<\/span><\/p>\n People won\u2019t connect with your brand if it doesn\u2019t have anything interesting to say. \u00a0A brand isn\u2019t just a logo or a name, it\u2019s also a story. With the right narrative, brands can speak to their audiences in a way that is relevant and entertaining, and inspires action.\u00a0<\/span><\/p>\n Consumer-facing brands<\/a> like Dove, Heinz, Nike, Airbnb know the power of a good and engaging storytelling strategy on social media. But they\u2019re not the only ones who could benefit. B2B brands are starting to use tactics traditionally used by consumer brands in order to cut through the noise. <\/span><\/p>\n