At this year’s preeminent advertising event, the Cannes Lions really changed things up by shortening the festival and consolidating the awards. Would these changes make the entire experience of Cannes feel different? Our CEO, Tamara Littleton, shared her thoughts with Campaign on her experience this year and whether it is the new winning formula.
“Five days was enough to fill my inspiration bucket (to coin a phrase that our chief marketing officer, Ashley Cooksley uses) but not so much that I left feeling drained. Creativity seeps through the whole event and I had great conversations with some incredible chief marketing officers, who love that their agencies and partners are in one place. It was an engaged, friendly and inspirational crowd and I look forward to returning to build on that vibe next year.”
If you want to find out what industry leaders really thought of this year’s Cannes, click here: Was the Condensed Cannes Lions a Success?
