FMCG brands are the everyday essentials in people’s baskets, so, unsurprisingly, producers have seen a spike in demand as a result of the coronavirus.
Where fast moving consumer goods brands hit a bump in the road, a smart social media strategy can put your brand back on track. The past five years have witnessed supply chain shifts, shifts in how we communicate, and shifts in how we are consuming. You cannot predict global crises, but you can implement plans that calmly address your audience and delivering right messaging, at the right time.
This white paper discusses social media strategies for FMCG Brands in crisis, whether global crisis, internal restructure, supply chain, or other consumer issues. Read how we have forged top social media strategies for global FMCG brands.