Brands don’t need to be afraid to communicate during this crisis. People don’t expect brands to be perfect at handling a situation that’s taken the world by surprise. But they do want them to try.
No word carried more business buzz in the past five years, than the word Pivot. Business models, transportation, housing, and lives in general made pivots to account for changes to supply chain and life during the Covid 19 pandemic. It taught us many important lessons, and one of the longest lasting for our clients was the value of dynamic social media plans that are designed, with easy maneuverability in mind.
The need to pivot or redirect your course of social media strategy may not come from outside events at all, it might be an internal reorganization, it might be an industry wide pivot, we can’t predict the future. We can, however, teach you how to maneuver proof your social media. The Social Element explores context, change, and maneuverability in social media planning, implementation, and design in this white paper.