Pivoting your social media | Whitepaper US
Pivoting your social media While some brands are continuing to market their products as if everything’s normal, others have stopped communicating - unsure of what they can, or should, post to social…
Communicating clearly, and with empathy and understanding, has become more important than ever for financial services organizations.
During a major crisis, like the COVID-19 pandemic, social media offers valuable feedback on how your brand’s communication strategy and crisis response is received by customers (and the wider public).
Financial services organizations, like most businesses, will have had to modify the ways that customers can talk to them.
Social media isn’t simply another marketing channel, it’s a way of building trust, creating genuine human connections with customers, solving problems, and researching and testing new products. It’s especially useful now, as we all go through the stresses and strains of the global pandemic.
