
Pivoting your social media | Whitepaper US
Pivoting your social media While some brands are continuing to market their products as if everything’s normal, others have stopped communicating - unsure of what they can, or should, post to social…
During a major crisis, like the COVID-19 pandemic, social media offers valuable feedback on how your brand’s communication strategy and crisis response is received by customers (and the wider public).
Social media isn’t simply another marketing channel, it’s a way of building trust, creating genuine human connections with customers, solving problems, and researching and testing new products. It’s especially useful now, as we all go through the stresses and strains of the global pandemic.
Our whitepaper has valuable insights and advice for using social to best engage your customers.