Ensuring your business is prepared to manage an active global crisis
Crises are exhausting for everyone – especially those in customer service. Social Media can be the front lines for brands navigating crisis, and the right strategies to manage uncertain times are critical.
At The Social Element, we help organisations prepare for those challenging times.
Using the COVID-19 Pandemic as an example, we show how brands, in all industries, can learn to sail in the uncertain-seas of social media. With proper planning, audience and community understanding, and social listening in place, which are all part of the social cycle, brands can be prepared for social calm or squalls caused by global crises.
In this white paper, we examine the impacts of successful social media campaigns on brand perception across industries and how they handled supply chain issues, interruption to services, and changes in consumer perception. In rapidly evolving situations, you can’t control everything or other people respond to it, but you can control and plan your response.
To see seven ways you can take back control and manage an active crisis, download the whitepaper.