Managing a global crisis for Alcohol brands

With pubs, clubs and restaurants closed, the social aspect of drinking has vanished overnight. Alcohol brands are having to adapt, like all other sectors.

Consumer habits are changing and alcohol brands are adapting their social media content. Several have temporarily switched production to make hand sanitizer. Diageo, for example, has pledged more than eight million bottles of sanitizer to distribute among seven countries.

Whether the business is pivoting operations or not, all alcohol brands need to assess what they’re doing on social media.

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How to approach social media in lockdown

Brands should focus on communicating with empathy and transparency during this crisis.

Stop the hard sell
Focus on community led content
Harness the desire for nostalgia and passive experience
Use longer videos to inform and engage
Make ‘unpolished’ videos that show the brands human side

The heart of your social media strategy should always be people, and how the brand can best be of service to them. Right now, that’s more important than ever.

Managing a global crisis for Alcohol brands

With pubs, clubs and restaurants closed, the social aspect of drinking has vanished overnight. Alcohol brands are having to adapt, like all other sectors.

Whether the business is pivoting operations or not, all alcohol brands need to assess what they’re doing on social media.

How to approach social media in lockdown

The heart of your social media strategy should always be people, and how the brand can best be of service to them. Right now, that’s more important than ever.

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