Pivoting your social media | Whitepaper
Pivoting your social media Brands don’t need to be afraid to communicate during this crisis. People don’t expect brands to be perfect at handling a situation that’s taken the world by surprise.…
People are attracted to and inspired by emotion. It’s emotional content that people want to share with others. The first brands to bake that kind of emotion into their shopping experience are going to win.
Brands will need to make good use of data and social listening to understand how they can provide what people want in the post-pandemic world.
