{"id":10308,"date":"2019-01-16T13:33:46","date_gmt":"2019-01-16T13:33:46","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=10308"},"modified":"2023-05-31T16:35:53","modified_gmt":"2023-05-31T15:35:53","slug":"social-media-and-customer-service","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-media-and-customer-service","title":{"rendered":"Social Media and Customer Service"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1600173848071{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/andre-noboa-ulnLrvDq1jY-unsplash.jpg?id=15810) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Social Media Customer Service Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1683119694524{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;20vh&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text css=&#8221;.vc_custom_1600253963907{margin-bottom: 0px !important;}&#8221;]\n<h3><strong>Demands for real-time customer service continues to intensify and has been more keenly felt in 2020.<\/strong><\/h3>\n<p class=\"p2\">Excellent customer service is a differentiator for brands. Social media allows brands to deliver customer service with efficiency.<\/p>\n<p>Having the right strategy is key and it&#8217;s more important than ever to showcase purposeful action. People want real-time responses.<\/p>\n<p class=\"p2\">If you would like more support creating excellent customer service on social, that\u2019s where we come in.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<strong>Our whitepaper\u00a0provides you with advice you can implement immediately.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"540vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/WhitepaperCustomerService\/formperma\/fPAfYWD_Y1WdDgOYvbNYQDrqPlsKxrTSJxFRdmDgif4\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text css=&#8221;.vc_custom_1600253963907{margin-bottom: 0px !important;}&#8221;]\n<h3><strong>Demands for real-time customer service continues to intensify and has been more keenly felt in 2020.<\/strong><\/h3>\n<p class=\"p2\">Excellent customer service is a differentiator for brands. Social media allows brands to deliver customer service with efficiency.<\/p>\n<p>Having the right strategy is key and it&#8217;s more important than ever to showcase purposeful action. People want real-time responses.<\/p>\n<p class=\"p2\">If you would like more support creating excellent customer service on social, that\u2019s where we come in.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<strong>Our whitepaper\u00a0provides you with advice you can implement immediately.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][gravityform id=&#8221;25&#8243; field_values=&#8221;region=uk&#8221; title=&#8221;false&#8221; description=&#8221;false&#8221; ajax=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1599041503429{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space][vc_column_text]\n<h3 style=\"text-align: center;\">Here&#8217;s some more resources for you<\/h3>\n[\/vc_column_text]\t<div id=\"thb-posts-shortcode-662eb78c02b57\"  class=\"posts-shortcode align-stretch style1 row  \" data-loadmore=\"#loadmore-358\" data-security=\"b302707bfa\">\n\t\t\t\t\t\t\t<div class=\"small-12 medium-6 large-4 columns\">\n\t<article itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post style1 post-14857 page type-page status-publish has-post-thumbnail hentry\" role=\"article\">\n\t\t\t\t<figure class=\"post-gallery\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/pivoting-your-social-media\" rel=\"bookmark\" title=\"Pivoting your social media | Whitepaper\">\n\t\t\t\t<img width=\"640\" height=\"400\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-640x400.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"Pivot\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-20x13.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/pivoting-your-social-media\" title=\"Pivoting your social media | Whitepaper\">Pivoting your social media | Whitepaper<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1590758750438{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-e1590758725817.jpg?id=14878) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Pivoting Your Social Media During A Crisis &#8211; Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a> on May 28, 2020\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2020-05-28T13:11:39+01:00\" itemprop=\"datePublished\" content=\"2020-05-28T13:11:39+01:00\">2020-05-28T13:11:39+01:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2023-05-31T16:51:41+01:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/The-Social-Element-Logo-White-RGB-160px-1.png\">\n\t\t\t<\/span>\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/\">\n\t\t<\/span>\n\t\t\t\t<span class=\"hide\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-e1590758725817.jpg\">\n\t\t\t<meta itemprop=\"width\" content=\"1000\">\n\t\t\t<meta itemprop=\"height\" content=\"666\">\n\t\t<\/span>\n\t\t\t\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/pivoting-your-social-media\">\n\t<\/aside>\n\t\t<\/article>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"small-12 medium-6 large-4 columns\">\n\t<article itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post style1 post-14147 page type-page status-publish has-post-thumbnail hentry\" role=\"article\">\n\t\t\t\t<figure class=\"post-gallery\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis\" rel=\"bookmark\" title=\"Navigate Your Brand Through A Global Crisis &#8211; Social Media Whitepaper\">\n\t\t\t\t<img width=\"640\" height=\"400\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-640x400.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"global crisis\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-20x13.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis\" title=\"Navigate Your Brand Through A Global Crisis &#8211; Social Media Whitepaper\">Navigate Your Brand Through A Global Crisis &#8211; Social Media Whitepaper<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1584719892351{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/crisis-management-e1584719860834.jpg?id=14125) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Navigate Your Brand Through A Global Crisis Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1687017713791{padding-left:&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a> on March 20, 2020\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2020-03-20T15:56:06+00:00\" itemprop=\"datePublished\" content=\"2020-03-20T15:56:06+00:00\">2020-03-20T15:56:06+00:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2023-06-17T17:11:53+01:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/The-Social-Element-Logo-White-RGB-160px-1.png\">\n\t\t\t<\/span>\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/\">\n\t\t<\/span>\n\t\t\t\t<span class=\"hide\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179.jpg\">\n\t\t\t<meta itemprop=\"width\" content=\"1280\">\n\t\t\t<meta itemprop=\"height\" content=\"853\">\n\t\t<\/span>\n\t\t\t\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis\">\n\t<\/aside>\n\t\t<\/article>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"small-12 medium-6 large-4 columns\">\n\t<article itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post style1 post-10967 page type-page status-publish has-post-thumbnail hentry\" role=\"article\">\n\t\t\t\t<figure class=\"post-gallery\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/simplifying-complex-social-media-for-global-brands\" rel=\"bookmark\" title=\"Simplifying Complex Social Media &#8211; Whitepaper &#8211; The Social Element\">\n\t\t\t\t<img width=\"640\" height=\"400\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights.jpg 650w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-610x381.jpg 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-20x12.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/simplifying-complex-social-media-for-global-brands\" title=\"Simplifying Complex Social Media &#8211; Whitepaper &#8211; The Social Element\">Simplifying Complex Social Media &#8211; Whitepaper &#8211; The Social Element<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1550659640735{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/advice-advise-advisor-7097.jpg?id=11304) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Simplifying Complex Social Media For Global Brands &#8211; Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a> on February 10, 2019\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2019-02-10T15:16:44+00:00\" itemprop=\"datePublished\" content=\"2019-02-10T15:16:44+00:00\">2019-02-10T15:16:44+00:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2023-06-21T14:16:14+01:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/The-Social-Element-Logo-White-RGB-160px-1.png\">\n\t\t\t<\/span>\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/\">\n\t\t<\/span>\n\t\t\t\t<span class=\"hide\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights.jpg\">\n\t\t\t<meta itemprop=\"width\" content=\"650\">\n\t\t\t<meta itemprop=\"height\" content=\"406\">\n\t\t<\/span>\n\t\t\t\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/simplifying-complex-social-media-for-global-brands\">\n\t<\/aside>\n\t\t<\/article>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t[vc_empty_space][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; 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A well-crafted strategy is essential, emphasizing intentional actions such as prompt, real-time communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-media-and-customer-service\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Customer Service Whitepaper - The Social Element\" \/>\n<meta property=\"og:description\" content=\"Excellent customer service sets brands apart. 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