{"id":10866,"date":"2019-02-08T14:54:49","date_gmt":"2019-02-08T14:54:49","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=10866"},"modified":"2022-07-19T13:47:25","modified_gmt":"2022-07-19T12:47:25","slug":"strategy","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/social-media-services\/strategy","title":{"rendered":"Social Media Strategy Services"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1652462309676{background: #2e3967 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/05\/The-Social-Element-Strategy-Desktop-1.png?id=20655) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;desktop&#8221; el_class=&#8221;vc_hidden-xs&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Social Media Strategy&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1658234514847{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1652462708747{background: #2e3967 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/05\/The-Social-Element-Strategy-Mobile.png?id=20657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;mobile&#8221; el_class=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Strategy&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1652454181729{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;grad&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #2E3967), color-stop(99%, #FFFFFF));background: -moz-linear-gradient(top,#2E3967 0%,#FFFFFF 99%);background: -webkit-linear-gradient(top,#2E3967 0%,#FFFFFF 99%);background: -o-linear-gradient(top,#2E3967 0%,#FFFFFF 99%);background: -ms-linear-gradient(top,#2E3967 0%,#FFFFFF 99%);background: linear-gradient(top,#2E3967 0%,#FFFFFF 99%);&#8221; css=&#8221;.vc_custom_1652462126191{padding-top: 0px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;5\/12&#8243;][vc_column_text]\n<h2 class=\"vc_custom_heading wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_custom_1634756770511 wpb_start_animation animated\"><b>Our social media strategy services are set out to leverage our superpower: human connection. <\/b><\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;1 rem&#8221;][\/vc_column_inner][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1652462378342{padding-left: 1rem !important;}&#8221; el_id=&#8221;Bbtn&#8221;][vc_column_text]\n<h4 class=\"vc_custom_heading\"><span style=\"font-weight: 400;\">Social never sleeps, and we deliver strategies that are built to be effective at the speed of culture, prioritising how to stay on top of trends through planning and relevancy.<\/span><\/h4>\n[\/vc_column_text]\t<a class=\"btn-text BTN animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/contact-2\" target=\"_blank\" role=\"button\" title=\"LET&#039;S TALK\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>LET&#039;S TALK<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=&#8221;content-moving&#8221; parallax_image=&#8221;19427&#8243; css=&#8221;.vc_custom_1651514353759{background-color: #bee1e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;top&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1650022902073{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221; el_id=&#8221;BTN&#8221;]\t<div id=\"thb-slidetype-663a33e5e0daf\" class=\"thb-slidetype \" data-style=\"style1\">\n\t\t\n<h3><span class=\"thb-slidetype-entry\"><span class=\"lines\">Optimising your social media activity against competitors<\/span><\/span><\/h3>\n\t\t\t<\/div>\n\n\t[vc_empty_space height=&#8221;2rem&#8221;][vc_column_text css=&#8221;.vc_custom_1658233877739{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">We often know our client\u2019s brand communities better than our clients themselves. We have built an intimate knowledge of our clients\u2019 consumers\u2019 behaviour and how they think and feel on social.<\/span>[\/vc_column_text]\t<a class=\"btn-text BTN animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/our-work\/clients\" target=\"_blank\" role=\"button\" title=\"WE&#039;VE WORKED WITH BRANDS LIKE YOU\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>WE&#039;VE WORKED WITH BRANDS LIKE YOU<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243; css=&#8221;.vc_custom_1547227782746{padding: 10px !important;}&#8221;][vc_empty_space height=&#8221;6rem&#8221;][vc_single_image image=&#8221;20650&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=&#8221;content-moving&#8221; parallax_image=&#8221;19431&#8243; css=&#8221;.vc_custom_1651514280407{background-color: #0286c8 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;top&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1547227782746{padding: 10px !important;}&#8221;][vc_single_image image=&#8221;20648&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1651506194434{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221; el_id=&#8221;wbtn&#8221;][vc_custom_heading text=&#8221;Data driven planning and recommendations&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1658234822122{padding-left: 0px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Finsights%2F||target:%20_blank|&#8221;][vc_column_text css=&#8221;.vc_custom_1658233905958{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Social never sleeps, and we deliver strategies that are built to be effective at the speed of culture, prioritising how to stay on top of trends through planning and relevancy.<\/span>[\/vc_column_text]\t<a class=\"btn-text  animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-insights-services\" target=\"_blank\" role=\"button\" title=\"WE&#039;LL FIND THE TRENDS\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>WE&#039;LL FIND THE TRENDS<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=&#8221;content-moving&#8221; parallax_image=&#8221;19427&#8243; css=&#8221;.vc_custom_1651514269525{background-color: #bee1e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;top&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1547227764749{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][vc_custom_heading text=&#8221;A clear content strategy&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Fcommunications%2F||target:%20_blank|&#8221;][vc_column_text css=&#8221;.vc_custom_1658234461437{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]Clients often have an under-resourced social media team, and are finding it challenging to stay on top of the ever-changing world of social media. Our Strategists ensure that our clients are always ahead of the curve with our social media strategy services.[\/vc_column_text]\t<a class=\"btn-text  animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-content-strategy\" target=\"_blank\" role=\"button\" title=\"BUILD CONTENT FOR YOUR CONSUMERS\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>BUILD CONTENT FOR YOUR CONSUMERS<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243; css=&#8221;.vc_custom_1547227782746{padding: 10px !important;}&#8221;][vc_single_image image=&#8221;20646&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=&#8221;content-moving&#8221; parallax_image=&#8221;19431&#8243; css=&#8221;.vc_custom_1651514260388{background-color: #0286c8 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;top&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1547227782746{padding: 10px !important;}&#8221;][vc_single_image image=&#8221;20652&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1651506148191{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221; el_id=&#8221;wbtn&#8221;][vc_custom_heading text=&#8221;Value to reach your business goals&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1658234842161{padding-left: 0px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Finsights%2F||target:%20_blank|&#8221;][vc_column_text css=&#8221;.vc_custom_1658233982876{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]Different client needs require different strategic solutions. Some require evidence of the value of social media in driving business goals, others need to optimise their social presence, or drive their social to the next level.[\/vc_column_text]\t<a class=\"btn-text  animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/our-work\/casestudies\" target=\"_blank\" role=\"button\" title=\"HERE&#039;S WHAT WE&#039;VE DONE BEFORE\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>HERE&#039;S WHAT WE&#039;VE DONE BEFORE<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=&#8221;content-moving&#8221; parallax_image=&#8221;19427&#8243; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1658233996976{background-color: #bee1e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; content_placement=&#8221;top&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1547227764749{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][vc_custom_heading text=&#8221;Expert consultancy&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1652455282895{padding-left: 0px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Finsights%2F||target:%20_blank|&#8221;][vc_column_text css=&#8221;.vc_custom_1652455516067{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]We\u2019re a social media marketing agency that\u2019s been around a while (longer than Facebook!), so we also provide specialist consultancy on wider social media planning and strategy issues, such as social media crisis strategy and preparation, strategic cultural guidance for global marketing, internal and external policy development, leadership training, change management, and digital transformation, to name just a few. <div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='663a33e5e0fc96066654187' value='663a33e5e0fc96066654187'><input type='hidden' id='bg-show-more-text-663a33e5e0fc96066654187' value='Read More'><input type='hidden' id='bg-show-less-text-663a33e5e0fc96066654187' value='Read Less'><a id='bg-showmore-action-663a33e5e0fc96066654187' class='bg-showmore-plg-link  '  style=\" color: #2e3967;;\" href='#'>Read More<\/a><div id='bg-showmore-hidden-663a33e5e0fc96066654187' >Our solutions are tailored to our clients\u2019 needs and as such, <a href=\"https:\/\/thesocialelement.agency\/get-in-touch\/\">we do new things every day<\/a><\/p>\n<p>Find out more about our\u00a0<a href=\"https:\/\/thesocialelement.agency\/what-we-do\/social-media-content-strategy\/\">social media strategy<\/a>\u00a0and\u00a0<a href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy\/\">tactics<\/a>,\u00a0including strategic cultural guidance, policy development, social media training, and social media auditing.<\/div><\/div>[\/vc_column_text]\t<a class=\"btn-text  animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/what-we-do\/social-media-content-strategy\/\" target=\"_self\" role=\"button\" title=\"CREATE A SOCIAL MEDIA STRATEGY\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>CREATE A SOCIAL MEDIA STRATEGY<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243; css=&#8221;.vc_custom_1547227782746{padding: 10px !important;}&#8221;][vc_single_image image=&#8221;20644&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1652463370405{padding-top: 0px !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1658234233385{padding-top: 0px !important;background-color: #00b5e2 !important;}&#8221; bg_color_value=&#8221;#f2f2f2&#8243;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;6\/12&#8243;][vc_column_text]\n<h3>Our Social Media Strategy Services<\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;1 rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1650023290572{padding-left: 1rem !important;}&#8221; el_id=&#8221;Bbtn&#8221;]\t<a class=\"btn-text  animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-content-strategy\/\" target=\"_self\" role=\"button\" title=\"CONTENT STRATEGY\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>CONTENT STRATEGY<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;]\t<a class=\"btn-text  animation left-to-right style6\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-content-strategy\/\" target=\"_self\" role=\"button\" title=\"STRATEGY AND CONSULTANCY\">\n\t\t\t\t\t\t\t<strong class=\"regular-arrow\"><span><\/span><\/strong>\n\t\t\t\t<span>STRATEGY AND CONSULTANCY<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;6rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1651256696795{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][vc_single_image image=&#8221;12007&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;slideInLeft&#8221; css=&#8221;.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1634756283416{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"680vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1603908661067{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-STRATEGY.jpg?id=16585) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;25vh&#8221;][vc_custom_heading text=&#8221;Strategy&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634756759555{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;35vh&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;16786&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;0.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Is social media helping you achieve your brand\u2019s goals? It should be.&#8221; font_container=&#8221;tag:h2|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634756770511{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1602513322886{margin-bottom: 0px !important;}&#8221;]\n<h4 class=\"vc_custom_heading\">A strong strategy is the best way to make sure you get results and that\u2019s exactly why we love strategic consultancy.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1652463633535{background-color: #bee1e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602513352375{margin-bottom: 0px !important;}&#8221;]\n<h3>A strategy to reach your business goals<\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]We don\u2019t believe in silos. A good strategy needs to map out directly to your brand vision and define a clear path to get there. Based on our insights and research, we can help you think strategically about every element of your brand\u2019s social media and how it fits in your broader marketing strategy.<\/p>\n<p>Working with you, we\u2019ll provide you a clear roadmap of what you need to do it right, what you should be measuring, and we\u2019ll make sure your social media strategy is getting results.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_single_image image=&#8221;16578&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_single_image image=&#8221;16580&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602513502075{margin-bottom: 0px !important;}&#8221;]\n<h3>Data-backed planning<\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]Our strategists work closely with you to really get to the heart of what your brand wants to achieve and how your social media fits in with your overall marketing and communications landscape.<\/p>\n<p>We have extensive, hands-on experience in guiding global brands to do amazing things with their social media. As a collaborative social media agency, we dive deep, blend what we learn about you with our platform knowledge and help you make sense of it all, essentially turning complexity into simplicity.<\/p>\n<p>Supported by our Insights and Research team, our strategists make sure all their recommendations are based on data and connect with your brand\u2019s overarching digital marketing goals.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1645731200928{margin-bottom: 0px !important;}&#8221;]\n<h3>Measurement plan for better KPIs<\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]Digital is so measurable, it can easily overcomplicate things. What should you measure? Why? How does this tie back to your brand vision and business goals and how will it show progress? Our social media strategy team loves those questions. Let\u2019s get rid of the fluff and go straight to what matters. Based on your brand vision, we\u2019ll develop clear KPIs for each channel and ensure they all directly connect to your business goals, helping you clearly establish ROI.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;16583&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_single_image image=&#8221;16581&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1600789239464{padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1601376615877{padding: 0.75rem !important;}&#8221;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1645731210382{margin-bottom: 0px !important;}&#8221;]\n<h3>Which tool is right for you?<\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]By looking at your team and your brand\u2019s specific needs, we can assess various social media enterprise tools and help you make sense of this insanely cluttered space. Which social media vendor will help you reach your goals? We can help you select the right one.[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_row_inner thb_max_width=&#8221;max_width&#8221; thb_column_padding=&#8221;true&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1602513800092{margin-bottom: 0px !important;}&#8221;]\n<h3>Expert consultancy<\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1551092147206\">\n<div class=\"wpb_wrapper\">\n<p>We&#8217;re a social media marketing agency that&#8217;s been around a while (longer than Facebook!), so we also provide specialist consultancy on wider social media planning and strategy issues, such as social media crisis strategy and preparation, strategic cultural guidance for global marketing, internal and external policy development, leadership training, change management, and digital transformation, to name just a few. Our solutions are tailored to our clients\u2019 needs and as such, <a href=\"https:\/\/thesocialelement.agency\/get-in-touch\/\">we do new things every day<\/a><\/p>\n<p>Find out more about our <a href=\"https:\/\/thesocialelement.agency\/what-we-do\/social-media-content-strategy\/\">social media strategy<\/a>\u00a0and\u00a0<a href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy\/\">tactics<\/a>,\u00a0including strategic cultural guidance, policy development, social media training, and social media auditing.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;16582&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1652463646532{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; content_placement=&#8221;top&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1602513973898{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;]\n<h2 style=\"text-align: left;\">Our Social Media Strategy Services<\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_btn title=&#8221;CONTENT STRATEGY&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Fsocial-media-content-strategy%2F|||&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_btn title=&#8221;STRATEGY AND CONSULTANCY&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Fsocial-media-content-strategy%2F|||&#8221;][vc_empty_space height=&#8221;1rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1602508160087{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/TSE-strategy-new-brand.jpg?id=12053) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1556829976581{background-color: rgba(0,0,0,0.1) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Strategy&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1549557676884{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1557425106830{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/strategy-main.jpg?id=10861) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Strategy&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1549557676884{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_custom_heading text=&#8221;Is social media helping you achieve your brand\u2019s goals? It should be.&#8221; font_container=&#8221;tag:h1|text_align:center|color:%2300b5e2&#8243;][vc_empty_space height=&#8221;5vh&#8221;][vc_custom_heading text=&#8221;A strong strategy is the best way to make sure you get results and that\u2019s exactly why we love strategic consultancy.&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23191919&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner][vc_column_inner][vc_column_text]\n<h3 style=\"text-align: center;\">A Few of Our Strategy Services:<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]\t<a class=\"btn thb-border-style full accent  .center large\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-content-strategy\/\" target=\"_self\" role=\"button\" title=\"Content Strategy\"><span>Content Strategy<\/span><\/a>\n\n\t[vc_empty_space height=&#8221;5vh&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]\t<a class=\"btn thb-border-style full accent  .center large\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy\/\" target=\"_self\" role=\"button\" title=\"Strategy and Consultancy\"><span>Strategy and Consultancy<\/span><\/a>\n\n\t[vc_empty_space height=&#8221;5vh&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10vh&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1551095380452{margin-bottom: 0px !important;}&#8221;]Tactics alone won\u2019t cut it &#8211; there are so many possibilities! First, you need to ask the tough questions, take a long look in the mirror, and decide which way is best for you. We can help with that. In fact, we love that stuff.<\/p>\n<p>Our consultancy-approach will help you take your brand\u2019s social from good to great. The best social media doesn\u2019t just showcase your brand, it helps your brand reach its goals. What are your goals? How do these translate to social media? What gets in the way of reaching them and how can we break those barriers? Let us come over and figure this out with you. We promise it\u2019s really not that complicated when you put the right team on it.<\/p>\n<p>We\u2019ll help you identify what <a href=\"https:\/\/thesocialelement.agency\/evolution-in-agency-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">your brand needs<\/a>, what may stand in the way, and how to get there. Is it content? What type of content? When? Where? Is it more engagement? How do you maximise your effort to be as efficient as possible while keeping all stakeholders happy? Why isn&#8217;t it working right now? Do you have the right tools? Are your stakeholders seeing value? Do they even get social? How can you improve both user and stakeholder satisfaction? We can help.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_single_image image=&#8221;10978&#8243; img_size=&#8221;large&#8221;][vc_column_text css=&#8221;.vc_custom_1551092147206{margin-bottom: 0px !important;}&#8221;]\n<h2 style=\"text-align: left;\">A strategy to reach your business goals<\/h2>\n<p>We don\u2019t believe in silos. A good strategy needs to map out directly to your brand vision and define a clear path to get there. Based on our insights and research, we can help you think strategically about every element of your brand\u2019s social media and how it fits in your broader marketing strategy.<\/p>\n<p>Working with you, we\u2019ll provide you a clear roadmap of what you need to do it right, what you should be measuring, and we\u2019ll make sure your social media is getting results.<\/p>\n<h2 style=\"text-align: left;\">Data-backed planning<\/h2>\n<p>Our strategists work closely with you to really get to the heart of what your brand wants to achieve and how your social media fits in with your overall marketing and communications landscape.<\/p>\n<p>We have extensive, hands-on experience in guiding global brands to do amazing things with their social media. We dive deep, blend what we learn about you with our platform knowledge and help you make sense of it all, essentially turning complexity into simplicity.<\/p>\n<p>Supported by our Insights and Research team, our strategists make sure all their recommendations are based on data and connect with your brand\u2019s overarching digital marketing goals.<\/p>\n<h2><b>Measurement plan for better KPIs <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital is so measurable, it can easily overcomplicate things. What should you measure? Why? How does this tie back to your brand vision and business goals and how will it show progress? Our strategy team loves those questions. Let\u2019s get rid of the fluff and go straight to what matters. Based on your brand vision, we\u2019ll develop clear KPIs for each channel and ensure they all directly connect to your business goals, helping you clearly establish ROI. <\/span><\/p>\n<h2><b>Which tool is right for you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By looking at your team and your brand\u2019s specific needs, we can assess various social media enterprise tools and help you make sense of this insanely cluttered space. Which social media vendor will help you reach your goals? We can help you select the right one.<\/span><\/p>\n<h2>Expert consultancy<\/h2>\n<p>We also provide specialist consultancy on wider social media planning and strategy issues, such as social media crisis strategy and preparation, strategic cultural guidance for global marketing, internal and external policy development, leadership training, change management, and digital transformation, to name just a few. Our solutions are tailored to our clients\u2019 needs and as such, <a href=\"https:\/\/thesocialelement.agency\/get-in-touch\/\">we do new things every day<\/a>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;.vc_custom_1550677743842{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Find out more about our <a href=\"https:\/\/thesocialelement.agency\/what-we-do\/social-media-content-strategy\/\">social media strategy<\/a> and\u00a0<a href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy\/\">tactics<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0including strategic cultural guidance, policy development, social media training, and social media auditing.<\/span><\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;15vh&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\">Our Social Media Strategy Services<\/h3>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]\t<a class=\"btn thb-border-style full accent animation top-to-bottom  large\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-content-strategy\/\" target=\"_blank\" role=\"button\" title=\"Content Strategy\"><span>Content Strategy<\/span><\/a>\n\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]\t<a class=\"btn thb-border-style full accent animation top-to-bottom  large\" href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy\/\" target=\"_blank\" role=\"button\" title=\"Strategy and Consultancy\"><span>Strategy and Consultancy<\/span><\/a>\n\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_section disable_element=&#8221;yes&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1556815685394{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;10vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611758336330{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 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src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611758327501{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][vc_single_image image=&#8221;12007&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;slideInLeft&#8221; css=&#8221;.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1551189158311{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][gravityform id=&#8221;21&#8243; field_values=&#8221;region=uk&#8221; title=&#8221;false&#8221; description=&#8221;false&#8221; ajax=&#8221;false&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][\/vc_section]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; 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thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1652462708747{background: #2e3967 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/05\/The-Social-Element-Strategy-Mobile.png?id=20657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;mobile&#8221; el_class=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Strategy&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221;&hellip;<\/p>\n","protected":false},"author":32,"featured_media":10861,"parent":5449,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Strategy Services | The Social Element<\/title>\n<meta name=\"description\" content=\"Social never sleeps and our social media strategy services build on the power of human connection through insights, trends and goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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