{"id":14380,"date":"2020-04-07T12:48:45","date_gmt":"2020-04-07T12:48:45","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14380"},"modified":"2023-05-31T15:21:10","modified_gmt":"2023-05-31T14:21:10","slug":"social-media-white-papers","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers","title":{"rendered":"Social Media White Papers"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1643294805703{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Our Insights” font_container=”tag:h1|text_align:left|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn” css=”.vc_custom_1602682126221{padding-left: 0px !important;}”][vc_empty_space height=”45vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”1rem”][vc_empty_space height=”1rem”][vc_custom_heading text=”Social Media White Paper and Resources” font_container=”tag:h1|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes”][vc_empty_space height=”1rem”][vc_column_text]Social media marketing trends are hard to keep up with. We do it and make it digestible for you here. Connect with us! <\/span><\/p>\n

How can a global brand be everywhere at once, without diluting its core message? How can a brand pivot during a crisis? Where are we heading in social media in 2023? These are just some of the big Qs that we dive deep into in our white papers. We share these insights with colleagues, marketers, and clients to help them put social media into context with broader marketing goals, and to geek out on all things social<\/span>! <\/span>[\/vc_column_text][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” content_placement=”middle”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_empty_space][vc_single_image image=”19226″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Disruptive Platforms<\/a><\/h3>\n

They’re forcing us to think in differently and they’re engaging audiences in new ways. What does this mean for marketers?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fdisruptive-platforms|title:Disruptive%20Platforms|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_single_image image=”18006″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Inclusive Social Marketing<\/a><\/h3>\n

Inclusivity humanises your brand. Put inclusivity at the core of your content, strategies and at the heart of your business. We originated and are at our core an inclusive social media agency, find out how to be inclusive in your social media.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Finclusive-social-marketing|title:Inclusive%20Social%20Marketing|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_single_image image=”17875″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Social Commerce<\/a><\/h3>\n

With\u00a087%<\/a> of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place. Which platform is right for your brand?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsocial-commerce|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”17546″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/2021-trends”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

2021 Trends<\/a><\/h3>\n

We looked at the emerging social media behaviours and audiences in 2020, and the trends brands should consider when looking ahead at 2021 social media activations. Our teams have their finger on the pulse of social media trends, see the latest on our<\/span> blog Human Connections <\/span><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2F2021-trends”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”16744″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/mental-wellness-and-self-care-whitepaper\/”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Community Engagement<\/a><\/h3>\n

Engaged communities can make or break a creative campaign. The assets are designed, the text is crafted, the message clear, and the budget set for paid social media. Everything is in place. We are a <\/span>social media strategy agency<\/span> that puts community communication through clear messaging and assets, at the heart of campaigns<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fcommunity-engagement”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”10673″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-and-customer-service\/”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

Social Media and Customer Service<\/a><\/h3>\n

As an social media agency dealing with complex campaigns across continents, we collated we have collated some of the best thinking on customer service, and combined it with our own experience to give you practical advice on how to deliver excellent customer service on social media.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-and-customer-service%2F|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14971″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/mental-wellness-and-self-care-whitepaper\/”][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text]\n

The mental health and self care of your team<\/a><\/h3>\n

When a business has a culture that supports mental wellness and encourages self-care, it becomes easier for the business to offer wellness guidance themselves.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_btn title=”MORE” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fmental-wellness-and-self-care-whitepaper%2F|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14878″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/pivoting-your-social-media\/”][vc_column_text]\n

Pivoting your social media<\/a><\/h3>\n

Everyone needs some support \u2013 and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fpivoting-your-social-media%2F|||”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14628″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/fmcg-brands-managing-a-crisis-whitepaper\/”][vc_column_text]\n

Managing a global crisis for consumer goods brands<\/a><\/h3>\n

The global pandemic has changed consumer habits. While some consumer goods brands are seeing increased demand for their products, others may be noticing a decline in demand. This whitepaper looks at how the consumer goods sector is (and how it should) use social media during a crisis.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Ffmcg-brands-managing-a-crisis-whitepaper%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14698″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/managing-global-crisis-alcohol-brands-whitepaper\/”][vc_column_text]\n

Managing a global crisis for alcohol brands<\/a><\/h3>\n

Many alcohol brands have been using the lockdown to encourage people to socialise virtually. Some have also started campaigns to support the service industry. You can read more in our guide on how the alcohol sector is using social media to respond to the impact of the COVID-19 crisis.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fmanaging-global-crisis-alcohol-brands-whitepaper%2F|||”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”14501″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-media-financial-services-organisations\/”][vc_column_text]\n

Social engagement for financial organisations<\/a><\/h3>\n

See the opportunities for banks in social media, look at what some of the big names are doing to engage customers, and gain practical advice on managing a customer community.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fsocial-media-white-papers%2Fsocial-media-financial-services-organisations%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”16845″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/social-navigation-helping-brands-navigate-through-a-global-crisis\/”][vc_column_text]\n

Help your brand navigate a global crisis<\/a><\/h3>\n

How can your business prepare for prolonged disruption? How will you manage a suddenly remote team? Our whitepaper can offer advice and support to those companies and people struggling to adapt in the current situation.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-navigation-helping-brands-navigate-through-a-global-crisis%2F|||”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”11161″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/crisis-plan-preparing-your-social-media-team\/”][vc_column_text]\n

Preparing your team for a social media crisis<\/a><\/h3>\n

What is your strategy for a crisis as it breaks and unfolds on social media? This agency report encourages you to give social media a seat at the crisis planning table. A social media agency may be your first line of defence.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fcrisis-plan-preparing-your-social-media-team%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”11304″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/simplifying-complex-social-media-for-global-brands\/”][vc_column_text]\n

Simplifying Complex Social Media for Brands<\/a><\/h3>\n

If you\u2019re a global business working across multiple markets and languages, the chances are your social media landscape is going to look, at best, complicated. The Social Element is a social media agency over 300 strong, across multiple continents, and speaking in many languages, We can help you solve this.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsimplifying-complex-social-media-for-global-brands%2F|||”][\/vc_column][vc_column width=”5\/12″][vc_empty_space][vc_single_image image=”10307″ img_size=”500×350″ onclick=”custom_link” link=”https:\/\/thesocialelement.agency\/what-we-think\/managing-social-media-at-scale\/”][vc_column_text]\n

Managing Social Media at Scale<\/a><\/h3>\n

In this white paper, some of The Social Element\u2019s experts give their advice on how to structure a social media campaign and presence across multiple territories; how to allocate resource and ensure top quality results; and how to ensure consistency across multiple languages.[\/vc_column_text][vc_btn title=”MORE + DOWNLOAD” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fmanaging-social-media-at-scale%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1643294805703{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Our Insights” font_container=”tag:h1|text_align:left|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn” css=”.vc_custom_1602682126221{padding-left: 0px !important;}”][vc_empty_space height=”45vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”1rem”][vc_empty_space height=”1rem”][vc_custom_heading text=”Social Media White Paper and Resources” font_container=”tag:h1|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes”][vc_empty_space height=”1rem”][vc_column_text]Social media marketing trends are hard…<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":5445,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"yoast_head":"\nWhite Papers | Social Media Resources | The Social Element<\/title>\n<meta name=\"description\" content=\"The Social Element packages expert insights into comprehensive social media white papers. 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