{"id":14623,"date":"2020-05-05T14:18:34","date_gmt":"2020-05-05T14:18:34","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14623"},"modified":"2023-05-31T17:12:20","modified_gmt":"2023-05-31T16:12:20","slug":"fmcg-brands-managing-a-crisis-whitepaper","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/fmcg-brands-managing-a-crisis-whitepaper","title":{"rendered":"Managing a global crisis for FMCG brands | Whitepaper"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1588689685158{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/peter-bond-KfvknMhkmw0-unsplash-e1588689655197.jpg?id=14628) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Managing A Global Crisis For FMCG Brands Whitepaper” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1685548538473{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”50px”][vc_column_text]\n
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FMCG brands are the everyday essentials in people\u2019s baskets, so, unsurprisingly, producers have seen a spike in demand as a result of the coronavirus.<\/h4>\n

Where fast moving consumer goods brands hit a bump in the road, a smart social media strategy can put your brand back on track. The past five years have witnessed supply chain shifts, shifts in how we communicate, and shifts in how we are consuming. You cannot predict global crises, but you can implement plans that calmly address your audience and delivering right messaging, at the right time.\u00a0<\/span><\/p>\n

This white paper discusses social media strategies for FMCG Brands in crisis, whether global crisis, internal restructure, supply chain, or other consumer issues. Read how we have forged top social media strategies for global FMCG brands.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”20px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_single_image image=”14629″ img_size=”full”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1588690682703{margin-bottom: 0px !important;}”]Coronavirus, and the subsequent lockdown, has affected the way consumers shop around the world. People are:<\/p>\n

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  1. Making fewer trips to the supermarket and they\u2019re buying more at once.<\/li>\n
  2. Changing the way they shop at convenience stores<\/li>\n
  3. Doing more online shopping<\/li>\n
  4. Stocking up<\/a> on the essentials<\/li>\n
  5. Turning to food that provides comfort and convenience<\/li>\n
  6. Buying what they can, even if it\u2019s not their usual brand<\/li>\n
  7. Consumers aren\u2019t browsing at the moment<\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”30px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1588690712936{margin-bottom: 0px !important;}”]\n

    FMCG brands<\/a> need to focus on developing and maintaining their relationships with consumers.<\/h4>\n
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    We\u2019re seeing some FMCG brands doing things that they wouldn\u2019t usually do to help consumers through this crisis.<\/p>\n

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    1. They\u2019re putting marketing activities to one side to focus on keeping people informed about important issues<\/li>\n
    2. They\u2019re showing ways that families can keep kids entertained<\/li>\n
    3. They\u2019re showcasing and supporting health professionals<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

       <\/p>\n

      During this crisis, it\u2019s more important than ever that brands communicate with empathy, understanding and honesty. People want accurate information, positive news and a little reassurance.[\/vc_column_text][vc_empty_space el_id=”financeform”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”10vh”][vc_column_text css=”.vc_custom_1547651593328{margin-bottom: 0px !important;}”]\n

      TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60px”][vc_column_text]