{"id":14635,"date":"2020-05-05T15:03:41","date_gmt":"2020-05-05T15:03:41","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14635"},"modified":"2022-02-24T17:18:54","modified_gmt":"2022-02-24T17:18:54","slug":"managing-a-global-crisis-for-cpg-brands","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/managing-a-global-crisis-for-cpg-brands","title":{"rendered":"Managing a global crisis for CPG brands | Whitepaper"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1588692931552{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/nathalia-rosa-rWMIbqmOxrY-unsplash-e1588692898458.jpg?id=14637) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Managing a global crisis for CPG brands” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1645722034780{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”50px”][vc_column_text]\n
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As we prepared to head into confinement, households started stocking-up on essentials, which created a significant spike in CPG sales.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”20px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_single_image image=”14640″ img_size=”full”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1588778388457{margin-bottom: 0px !important;}”]Coronavirus, and the subsequent confinement measures implemented by many, has affected the way consumers shop around the world. People are doing more online shopping, stocking up on the essentials and buying what they can even if it’s not their usual brand.<\/p>\n

CPG brands are adapting their social content to meet these consumer changes:<\/p>\n

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  1. They\u2019re putting marketing activities to one side to focus on keeping people informed about important issues<\/li>\n
  2. They\u2019re sharing information from scientists<\/li>\n
  3. They\u2019re taking action to support communities disproportionately affected by COVID-19\n
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     <\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”30px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1588693549013{margin-bottom: 0px !important;}”]\n

    CPG brands<\/a> need to focus on developing and maintaining their relationships with consumers.<\/h4>\n

    During this crisis, it\u2019s more important than ever that brands communicate with empathy, understanding and honesty. People want accurate information, positive news and a little reassurance.<\/p>\n

    When we feel like our access to basic necessities is threatened, it\u2019s easy for us to feel insecure and anxious. CPG brands are among those that make up the foundation of many people\u2019s regular shopping, so clear communication is especially important for these brands.[\/vc_column_text][vc_empty_space el_id=”financeform”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”10vh”][vc_column_text css=”.vc_custom_1547651593328{margin-bottom: 0px !important;}”]\n

    TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”2\/4″][vc_empty_space height=”60px”][vc_column_text]