{"id":14703,"date":"2020-05-14T07:49:37","date_gmt":"2020-05-14T07:49:37","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14703"},"modified":"2022-02-24T16:59:48","modified_gmt":"2022-02-24T16:59:48","slug":"us-managing-global-crisis-alcohol-brands-whitepaper","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/us-managing-global-crisis-alcohol-brands-whitepaper","title":{"rendered":"Managing a global crisis for Alcohol brands | Whitepaper US"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1589360300536{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/mae-mu-YNMjGIPgD_c-unsplash-scaled-e1589360230763.jpg?id=14704) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Managing a global crisis for Alcohol brands” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1645721941061{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”50px”][vc_column_text]\n
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With pubs, clubs and restaurants closed, the social aspect of drinking has vanished overnight. Alcohol brands are having to adapt, like all other sectors.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”20px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_single_image image=”14698″ img_size=”full”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1589360927484{margin-bottom: 0px !important;}”]Consumer habits are changing and alcohol brands are adapting their social media content. Several have temporarily switched production to make hand sanitizer. Diageo<\/a>, for example, has pledged more than eight million bottles of sanitizer to distribute among seven countries.<\/p>\n

Whether the business is pivoting operations or not, all alcohol brands<\/a> need to assess what they\u2019re doing on social media.<\/h4>\n[\/vc_column_text][vc_empty_space height=”30px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1589360654973{margin-bottom: 0px !important;}”]\n

How to approach social media in lockdown<\/h4>\n

Brands should focus on communicating with empathy and transparency during this crisis.<\/p>\n

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  1. Stop the hard sell<\/li>\n
  2. Focus on community led content<\/li>\n
  3. Harness the desire for nostalgia and passive experience<\/li>\n
  4. Use longer videos to inform and engage<\/li>\n
  5. Make ‘unpolished’ videos that show the brands human side<\/li>\n<\/ol>\n

    The heart of your social media strategy should always be people, and how the brand can best be of service to them. Right now, that\u2019s more important than ever.<\/h4>\n[\/vc_column_text][vc_empty_space el_id=”financeform”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1608804663459{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”10vh”][vc_column_text css=”.vc_custom_1547651593328{margin-bottom: 0px !important;}”]\n

    TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”2\/4″][vc_empty_space height=”60px”][vc_column_text]