{"id":14794,"date":"2020-06-26T09:35:41","date_gmt":"2020-06-26T09:35:41","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14794"},"modified":"2024-01-15T08:51:16","modified_gmt":"2024-01-15T08:51:16","slug":"press","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/press","title":{"rendered":"Press"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1604083182929{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-PRESS.jpg?id=16665) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Press” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634753576775{padding-left: 0px !important;}”][vc_empty_space height=”45vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1603658201566{background-color: #2e3967 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”70px”][vc_custom_heading text=”Press” font_container=”tag:h1|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_empty_space height=”70px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_column_text]\n

Stay current on the latest social media marketing trends in the industry by reading our most recent features.<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”5\/12″][vc_column_text]\n

Our CEO and Founder Tamara Littleton, as well as other members of <\/span>The Social Element team<\/span><\/a>, have received international recognition for their expertise and thought leadership in social media marketing.\u00a0<\/span><\/p>\n

We are a <\/span>social media agency<\/span> dedicated to human connections and here are some of our accolades in the press. <\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1603288828388{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_custom_heading text=”As seen in” font_container=”tag:h2|text_align:center|color:%2300b5e2″ use_theme_fonts=”yes”]\t

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\n\t\t\t\t\t\"Forbes\"\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\"Marketing\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\"Social\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\"The\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\"Weave\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\"Profilic\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\"Creative\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\"Ad\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\"Campaign\"\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603658736280{background-color: #bee1e2 !important;}”][vc_row thb_divider_position=”bottom” el_id=”loadmoresecond”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_custom_heading text=”Featured Articles” font_container=”tag:h2|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes”][vc_empty_space height=”4rem”][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/4″][vc_column_text]\n
Total Retail | 11 January 2024<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How to use ‘Surprise and Delight’ Tactics to win consumers’ hearts<\/a><\/h3>\n

Amy Shahandeh, VP of Project Management & Brand Reputation<\/strong><\/p>\n

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Let\u2019s face it: Traditional loyalty programs were designed for another age and now they\u2019re necessarily evolving as brands recognize the need for innovative strategies to capture and keep consumers’ hearts. The shift towards “surprise and delight tactics” on social media is becoming increasingly crucial in building solid customer relationships and fostering brand association \u2014 and they\u2019re ideal in the world of retail.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text]\n

DIGIDAY | 1 November 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How TikTok plans to secure ad dollars for this year\u2019s holiday season<\/a><\/h3>\n

Amy Gilbert, VP of Social Innovation NA<\/strong>[\/vc_column_text][vc_single_image image=”21226″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/digiday.com\/marketing\/how-tiktok-plans-to-secure-ad-dollars-for-this-years-holiday-season\/”][vc_column_text]

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\u201cI\u2019ve seen similar material from Pinterest in the past, but TikTok is putting their own spin on it, given that brands are moving their sales time outside of the normal Black Friday period to gain additional traction.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text]\n

Campaign UK | 4 October 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n
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Stepping into adland isn\u2019t the issue… it\u2019s staying in it<\/a><\/h3>\n<\/header>\n

Shahnaz Ahmed, Director of Creative & Innovation, Europe<\/strong>[\/vc_column_text][vc_single_image image=”23390″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.campaignlive.co.uk\/article\/stepping-adland-isnt-issue-its-staying\/1839579″][vc_column_text]

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With a fresh cohort of graduates looking to embark on their career journeys this month, the IPA\u2019s recent initiative,\u00a0Step into Adland<\/a>, aims to attract a diverse new workforce by inviting young people to attend an open day at a top UK agency.<\/p>\n

As 18- to 24-year-olds make up\u00a0almost 40%<\/a>\u00a0of TikTok\u2019s user base, the campaign cleverly partners with TikTok creators who provide this audience with a glimpse of what they can expect from agency life. The videos reminded me of my early days in the industry, where the opportunities seemed endless.<\/p>\n

While I think this initiative is a brilliant \u201cstep\u201d in the right direction, I can\u2019t help but feel as though it doesn\u2019t tell the whole story. Stepping into adland isn\u2019t the hard part for diverse talent… it\u2019s staying in it.<\/p>\n

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Advertising Week | 20 September 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The Best Way to Level up Your Social Media? Proactive Engagement<\/a><\/h3>\n

Amy Gilbert, VP of Social Innovation, NA<\/strong>[\/vc_column_text][vc_single_image image=”21226″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/advertisingweek.com\/the-best-way-to-level-up-your-social-media-proactive-engagement”][vc_column_text]

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One of the reasons I love social media is its community aspect\u2014it\u2019s a place where you can connect with others, learn new things and opinions, and ultimately have a fun time. When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest. Traditionally, when brands think of social engagement, they act as a host, managing their social channels and acknowledging their community, answering their questions, and solving their problems.<\/p>\n

But brands can take a step further to maximize the potential of their community engagement, by also taking on the role of an all-star guest. This involves going wherever their community gathers\u2014usually on someone else\u2019s turf\u2014and identifying the right conversational fits to establish meaningful connections. The \u201chost approach\u201d is more reactive, while the \u201cguest approach\u201d emphasizes proactive efforts. And when used in tandem, these strategies can drive significant brand growth\u2014you just need to know how to best use each so they complement each other.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/4″][vc_column_text]\n

Campaign UK | 30 August 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The Social Element hires trio to fill new roles in agency<\/a><\/h3>\n

Linn Frost, Europe MD<\/strong>[\/vc_column_text][vc_single_image image=”21222″][vc_column_text]

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The Social Element, a global agency focused on social media strategy, has made appointments in three new roles.<\/p>\n

Manu Gambagorte joins from Meta as director of strategy and insights, Shahnaz Ahmed, who also moves from Meta, becomes director of creative and innovation, and Alex Attfield, who was previously at The & Partnership, is director of client services.<\/p>\n

All three roles will report to Linn Frost, managing director, Europe, and will be based in London.<\/p>\n

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MediaPost | 25 April 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Adapting With Confidence: The Key Role of Risk-Taking In Marketing<\/a><\/h3>\n

Ashley Cooksley, CEO, North America<\/strong>[\/vc_column_text][vc_single_image image=”21217″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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So, what do these moves tell us about the importance of risk-taking in marketing?<\/p>\n

First and foremost, they demonstrate that even the biggest companies in the world are not afraid to change course when needed. These platforms have shown a willingness to pivot and adapt their strategies based on user feedback and data, proving that risk-taking and humility can be a recipe for success.<\/p>\n

Listening to user feedback and analyzing data are essential skills for making informed decisions that benefit both our clients and our audiences. Social media is a vital tool in this process, as it has been repeatedly proven to be effective in times of crisis as well as in everyday scenarios.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text]\n

MediaCat | 28 March 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n
Campaign US | 14 March, 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Time for marketers to take organic social seriously<\/a><\/h3>\n

Linn Frost, Managing Director, Europe<\/strong>[\/vc_column_text][vc_single_image image=”21222″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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Organic social allows you to actively find and engage with your brands target audience, existing fans and customers, enabling you to spark a valuable two-way conversation with the people you are most trying to reach. This live, in the moment interaction enables brands to build a relevant and emotional connection, which is quantifiable.<\/p>\n

The best part about these interactions is that they are genuine and happen organically \u2014 consumers are getting wise to paid promotions which are designed to get their attention, with a high proportion choosing to opt out of being served paid advertising. Being able to reach your audience on their terms is priceless.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text]\n

Why I love multigenerational teams<\/a><\/h3>\n

Ashley Cooksley, CEO, NA<\/strong>[\/vc_column_text][vc_single_image image=”21217″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]

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Let\u02bcs face it: No generation has everything in spades, nor should we expect them to. That\u02bcs why I firmly believe that the strongest agency teams are multigenerational, including a mix of Boomers, Gen X, Millennials and now Gen Z.<\/p>\n

I know from experience that teams structured this way work well and teams without a mix of ages can fall behind. But what about culture? Aren\u02bct these generations so drastically different in age and experience that they don\u02bct bond? I assure you that they will engage and connect, and that it can lead to enriching relationships.<\/p>\n

Just as you stack a team to fill skill gaps to ensure you\u02bcre able to meet your client\u02bcs needs, you can create teams that reflect more than just diversity of skill. It just requires intention, engagement and support.<\/p>\n

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DigiDay | 5 January, 2023<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

TikTok has matured, but there’s still room to experiment<\/a><\/h3>\n

Amy Gilbert, Head of Social, NA<\/strong>[\/vc_column_text][vc_single_image image=”21226″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]

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Which makes sense, as Amy Gilbert, head of social at The Social Element pointed out, doing well on TikTok with paid ads is very different to other social media platforms. \u201cYou really have to make TikTok native content, whereas you might have been able to get away with other more generic ads on other platforms,\u201d she said.<\/p>\n

But the fact is, once brands start experimenting with advertising, they don\u2019t necessarily stop.<\/p>\n

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Worklife | 21 December, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

What media and marketing execs have learned from flexible-working experiments<\/a><\/h3>\n

Ashley Cooksley, CEO, North America<\/strong>[\/vc_column_text][vc_single_image image=”21217″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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\u201cIt allowed us to recruit and retain the best talent anywhere in the world,\u201d she said. \u201cWe\u2019ve always believed that talent can exist anywhere and everywhere \u2013 and that teams can collaborate in countless ways that don\u2019t tie them to the same physical shared space.\u201d<\/p>\n

In addition to providing flexibility in working location, The Social Element also facilitates flexibility in terms of working time. \u201cWe have people who set their hours around the school run, gym classes, pet care, and even choir rehearsal,\u201d added Cooksley.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

econsultancy | 20 December, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Social advertising in 2023: What do the experts predict?<\/a><\/h3>\n

Tamara Littleton, CEO and Founder<\/strong>[\/vc_column_text][vc_single_image image=”21218″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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Navigating brand safety in 2023 will undoubtedly come with new obstacles. As we saw this year on Twitter, Musk removing the Trust and Safety Council has had a negative impact on brand safety, with many retreating from the platform out of fear. It has highlighted that brand safety is no longer just a given and entering the new year will mean prioritising protection to avoid being victim to complacency. Brands can no longer rely on checks and balances being enforced and so rethinking your brand safety strategy should be a top priority for brands going forward.<\/p>\n

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Campaign | October 26, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Kanye West antisemitism fallout spotlights risks of celebrity endorsements<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”21217″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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In the wake of Ye\u2019s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands. For those with a low risk tolerance \u2014 humans may not be an option.<\/p>\n

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The Drum | October 21, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

\u2018Next election probably lost, so look to one after\u2019: a crisis PR\u2019s advice to Tories\u2018If it doesn\u2019t exist create your own\u2019<\/a><\/h3>\n

Kate Hartley, Co-Founder Polpeo<\/strong>[\/vc_column_text][vc_single_image image=”14125″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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Who\u2019s going to want to take this mess on? It\u2019s almost guaranteed to end in short-term failure. Her replacement will need to be someone with the long-term interests of the country at their heart \u2013 not someone with a point to prove, not someone who cares above all else about their own political advancement, not someone who is only interested in the short-time survival of this government. Know anyone?<\/p>\n

Putting my personal political beliefs aside, if I was advising this government (or any organization in crisis) I\u2019d tell them to think long-term \u2013 beyond this crisis, beyond staying in office for the next year and beyond the next election. What do you want to achieve as a result of the crisis? To scramble to stay in power right now or to form a credible government in the future? Short-term thinking is a human survival instinct \u2013 useful for dodging a swerving car but less so for long-term survival. The next election is probably lost anyway, so forget about it and look to the one after. Plan how to recover your reputation to be able to win in five years.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

We Are Tech Women | October 14, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Feeling empowered is the first step toward empowering othersWhy marketers should care about the blowback to G2 Esports\u2019 sexism scandalIt\u2019s all about the hard to reach places<\/a><\/h3>\n

Amy Gilbert, Head of Social NA<\/strong>[\/vc_column_text][vc_single_image image=”21226″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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I\u2019ve been very lucky to have been surrounded by groups of dedicated, strong women throughout my life\u2014from competing in an all-female show choir in high school to joining Kappa Delta sorority in college, and now leading our social teams at a female-led agency. All to say that \u201cgirl power\u201d is a real thing in my experience. While society may paint groups like these as catty or backstabbing (yes, we\u2019ve had our share of drama!) these groups taught me how to navigate challenging situations, form strong relationships and feel more comfortable in my own personal power. In short, my experience within these groups have taught me to feel more empowered in my day-to-day life.<\/p>\n

As a Midwesterner by nature and upbringing, I grew up surrounded by so many wonderful women who spent their lives caring for everyone around them as opposed to themselves. When I moved to New York City after college and began my career, I fell into supporting and backstage roles. I was the note taker, the organizer, the peacekeeper. I was never quite as strong as my self-assured city colleagues, who didn\u2019t seem to have\u2014or at least express\u2014self doubt. I coped by bonding with other females in my industry, and when I was brave enough to let out those insecurities, one let me in on a little secret: Everyone else had had them, too.<\/p>\n

That person has since become my best friend\u2014a source of friendship and empowerment. Throughout each phase of my career, I\u2019ve found that when you put strong women together, true power is unleashed. I have multiple \u201cconsultancies\u201d behind me who push me to ask for not only what I want, but what I deserve. We share salaries and negotiation tactics, guidance on how to navigate tricky conversations with colleagues and direct reports, as well as our sources of inspiration and our dreams. They inspire me to set the bar higher and dream bigger than I could have imagined. In short, they are my support system, my sounding board and my cheer squad.<\/p>\n

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The Drum | September 30, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Ready for a PR calamity? This crisis simulator can put your brand\u2019s plan to the test\u00a0<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”14199″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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The Covid years have shown us that brands really weren\u2019t prepared for crisis management. But how well can a brand really prepare for a PR disaster without experiencing one first?<\/p>\n

Crisis management training firm Polpeo has created an intensely real simulator for brands to test their PR strategies. The Drum got to experience first-hand the stress-inducing effects of going through a simulated PR crisis.<\/p>\n

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Creative Brief | September 28, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

\u2018If it doesn\u2019t exist create your own\u2019<\/a><\/h3>\n

Tamara Littleton, Global CEO and Founder<\/strong>[\/vc_column_text][vc_single_image image=”21218″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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\u2018You are on mute\u2019. Those four words, which punctuated the wholesale shift to remote work necessitated by the pandemic and the panic that accompanied them are almost universal. Yet the panic experienced in some agencies was worlds apart from the experience of Tamara Littleton. As CEO and Founder of global social media agency, The Social Element, Littleton has built her business on productivity and passion rather than presenteeism.<\/p>\n

Her experience of running a remote-first business not only meant The Social Element was fit to flourish in challenging circumstances, but Littleton herself was in high demand as a spokesperson and podcaster as business at large struggled to adapt to the tectonic shift afoot in working practices.<\/p>\n

Littleton, who is speaking as part of Creativebrief’s Women in Marketing interview series, was awarded the Best Leader in Marketing, Agency at the Women in Marketing Awards last year. Despite this accolade, she is refreshingly honest about not always feeling comfortable with the spotlight.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

DigiDay | September 21, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Why marketers should care about the blowback to G2 Esports\u2019 sexism scandalIt\u2019s all about the hard to reach places<\/a><\/h3>\n

Michael Baggs, Strategy Director EU<\/strong>[\/vc_column_text][vc_single_image image=”21201″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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\u201cThe way that they\u2019ve approached it has been very textbook, very PR-based,\u201d said Michael Baggs, strategy director at social media agency The Social Element. \u201cIt was absolutely inescapable; I think there\u2019s every chance that the brand partners had PR companies and similar flag the story as soon as it broke over the weekend.\u201d<\/p>\n

The scandal comes only a few weeks after the launch of G2 Hel, G2\u2019s new all-female League of Legends squad. Female esports can help drive revenue and secure brand partnerships, but initiatives like G2 Hel are only meaningful to both fans and brand partners if they reflect organizations\u2019 genuine efforts to support women in the community. Videos such as Rodriguez\u2019s \u2014 which the G2 CEO doubled down on hours before posting a PR-inflected apology \u2014 can directly undermine such efforts.<\/p>\n

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DigiDay | September 7, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How G Fuel\u2019s toxic working environment made the energy drink brand\u2019s influencer marketers jump ship<\/a><\/h3>\n

Michael Baggs, Strategy Director EU<\/strong>[\/vc_column_text][vc_single_image image=”19765″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]

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\u201cThat product launch now sits in feeds where streaming partners are distancing themselves from G Fuel and sharing screenshots of how they\u2019ve been banned for asking what they should do now that their female partner manager has been sacked,\u201d said Michael Baggs, strategy director at the social media agency The Social Element. \u201cIn the future, when brands look for partners who represent and reach gaming communities, it\u2019ll be impossible to not see the current conversations around G Fuel and ask themselves if they really reach those communities in a positive way.\u201d Of the seven fired talent managers, three were women, as were at least 34 of the 75-plus partnered creators who chose to break with G Fuel.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Total Retail | September 1, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building<\/a><\/h3>\n

Amy Gilbert, Head of Social NA<\/strong>[\/vc_column_text][vc_single_image image=”15060″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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I\u2019d describe the current state of digital advertising right now as complex, given the amount of digital advertising avenues and opportunities.<\/p>\n

From where we sit within the ever-evolving world of social media, we know firsthand how important it is that brands take a listening stance\u2014and listen to consumers before creating an ad strategy as opposed to \u2018optimizing\u2019 a strategy for social.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Media Cat | September 1, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

It\u2019s all about the hard to reach places<\/a><\/h3>\n

Chloe Mathieu-Phillips, Head of Social EU<\/strong>[\/vc_column_text][vc_single_image image=”21201″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]

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\u201cIf having the kind of culture where everyone feels valued and has a voice is important in your organization, then pulling back on initiatives that might in the short-term reduce spend is a false economy,\u201d says Wendy Christie, chief people officer, The Social Element.<\/p>\n

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The Drum | August 19, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

WFH is here to stay \u2013 and we should all be glad about that<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”19765″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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The aftermath of the pandemic has shown us that employees want access to hybrid or fully remote working models, and rightly so. This isn\u2019t because they want to work in their pajamas (this is an outdated view and simply not true for our agency and the myriad of people I know who work from home), it\u2019s because they want choice and flexibility.<\/p>\n

What people actually do is work in a way that suits them, as different people with varying needs. I think it\u2019s time for companies to recognize the days of persuading employees to work overtime in return for free beer and pizza are long gone. This doesn\u2019t make them feel valued or part of a team \u2013 these are issues that need to be addressed systematically, via strong employee support, commitment to a positive culture and help to create work-life boundaries.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Mediatel Group| August 3, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Volatile? Transition? Leaders pick one word to describe the digital market<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20847″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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I\u2019d describe the current state of digital advertising right now as complex, given the amount of digital advertising avenues and opportunities.<\/p>\n

From where we sit within the ever-evolving world of social media, we know firsthand how important it is that brands take a listening stance\u2014and listen to consumers before creating an ad strategy as opposed to \u2018optimizing\u2019 a strategy for social.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | August 2, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Will DE&I initiatives be the first to face cuts when UK agencies feel the pinch?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20181″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cIf having the kind of culture where everyone feels valued and has a voice is important in your organization, then pulling back on initiatives that might in the short-term reduce spend is a false economy,\u201d says Wendy Christie, chief people officer, The Social Element.<\/p>\n

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Mediatel Group| August 3, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Volatile? Transition? Leaders pick one word to describe the digital market<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20847″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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I\u2019d describe the current state of digital advertising right now as complex, given the amount of digital advertising avenues and opportunities.<\/p>\n

From where we sit within the ever-evolving world of social media, we know firsthand how important it is that brands take a listening stance\u2014and listen to consumers before creating an ad strategy as opposed to \u2018optimizing\u2019 a strategy for social.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | August 2, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Will DE&I initiatives be the first to face cuts when UK agencies feel the pinch?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20181″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cIf having the kind of culture where everyone feels valued and has a voice is important in your organization, then pulling back on initiatives that might in the short-term reduce spend is a false economy,\u201d says Wendy Christie, chief people officer, The Social Element.<\/p>\n

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Campaign | August 1, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The Social Element’s Tamara Littleton on the evolution of social, inclusivity and her pop choir<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18593″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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The ethos of the social media agency, which is celebrating its 20th year in business, is to help brands have a \u201cgenuine human connection with their consumers\u201d and her podcast, where she gets under the skin of industry figures, is called Genuine Humans. Littleton, who is open, warm and unshowy, seems to qualify as a genuinely decent type.<\/p>\n

The extracurricular activity of this self-confessed \u201csocial media geek\u201d and Campaign 40 Over 40 winner, backs up the impression.<\/p>\n

As a gay woman, Littleton says: \u201cI like to \u2018out\u2019 myself in articles and awards because I think it\u2019s important to have senior people in our industry being out and proud.\u201d<\/p>\n

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MediaPost | July 29, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”11343″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Too often, marketers undervalue the power of genuine connections, instead emphasizing straightforward ROI and stats they can cite. Sometimes brands forget that they\u2019re dealing with\u2014or rather, speaking to\u2014real people living their everyday lives. People use social media for more than just keeping up with breaking news and product announcements. They also use it to watch the latest dance challenge or for recipes and travel tips.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

MediaCat | June 21, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Why brands can\u2019t disregard the rise of micro-communities<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20596″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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This clearer understanding caused a significant shift \u2014 namely, a drastic change in the way we interact online. People became invested in connecting with like-minded individuals over niche interests. And so the rise of micro-communities came to the fore.<\/p>\n

These online groups can be found across the internet. TikTok, Discord and, to some extent, Facebook private groups \u2014 the list is constantly growing. And the success of these spaces that nurture these communities over the past two years have been incredible \u2014 Discord reached 150m active users in 2022, compared to 56m in 2019.<\/p>\n

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MediaTel Group | June 7, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

NFTs revisited: how brands should proceed during the decline<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”21081″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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The once excitable are now sober. Ashley Cooksley, then North American managing director (now North American CEO) of social media ad agency The Social Element, said to\u00a0The Media Leader\u00a0<\/em>in March: \u201cWe haven\u2019t even begun to experience the full potential of NFTs yet. We\u2019re eagerly watching the space as it applies to social media specifically. Because of the nature of what an NFT is and where it lives \u2013 in the virtual realm \u2013 the integrations into the social media space are quite exciting.\u201d She spoke of NFTs as vehicles for brand engagement that, while potentially risky, were worth exploring.<\/p>\n

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Wall Street Journal | May 19, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Elon Musk\u2019s Alarm Over Twitter Bots Isn\u2019t Matched by Advertisers<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”17651″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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DoubleVerify Inc., a measurement and ad verification firm, partnered with Twitter in 2020 to help marketers evaluate the reach of campaigns on the platform.<\/p>\n

It would be bad for advertisers if the number of bots on Twitter are higher than the company\u2019s 5% figure, as Mr. Musk has suggested they are, according to Michael Baggs, strategy director at Social Element.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Media Post | May 11, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The Social Element Taps Cooksley As CEO, North America<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15108″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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The Social Element, the woman-owned global social-media agency has a new CEO, North America: Ashley Cooksley.<\/p>\n

Kendall DiBella, the company’s head of accounts, takes over Cooksley\u2019s managing director’s role. Together, they will expand the brand client reach in the U.S. and Canada.<\/p>\n

Tamara Littleton, global CEO and founder at The Social Element, said Cooksley will \u201ccontinue to focus on global commercial and client strategy … while continuing to maximize the incredible potential we\u2019ve seen over the past few years.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Campaign | May 9, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The Social Element nabs Virgin marketing leader<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20591″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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The Social Element has named Virgin Red marketing director Linn Frost as its first managing director for the UK and Europe, in a bid to grow across the region.<\/p>\n

Frost joins the social media specialist today (9 May), reporting to chief executive and founder Tamara Littleton. Her remit is to grow and strengthen the agency\u2019s European operations, with a focus at the agency that will include strategic and creative execution, new business development and client relations.<\/p>\n

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The Drum | April 26, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Struggling to get through? Here\u2019s how to change you client\u2019s mind<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”19123″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Social agencies can often access insights around their client\u2019s audience that can be unexpected, or even a total surprise to the brand itself \u2013 purely because the agency is on the front line of social conversations. This means not just scouring through mentions, but also using social listening to find where and why people are talking about them and their competitors across all platforms. We get to understand consumers\u2019 digital behaviors, interests, attitudes and micro-communities, while our clients\u2019 perceptions of this audience are often vastly different from those that are actually there.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | April 12, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Are podcasts the right channel for your brand?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18946″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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For me, the magic of podcasts lies in the intimacy they create. In my experience hosting The Genuine Humans podcast alongside my chief people officer Wendy Christie, it\u2019s been a fantastic way to understand the people behind the brands. Not only has it been an opportunity to discuss leadership and company culture, but we also get to provide a candid space for marketing leaders to share their stories, show vulnerability and show that great brands are built by genuine humans.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Shots | Apri 8, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How NFTs can avoid the same fate as MP3s<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”21080″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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It seems that brands old, young, big and small are working out how they can grab a slice of the digital pie. In fact, even LimeWire (yes, you read correctly) has been revived as an NFT marketplace. The nostalgic music sharing platform is set to make a comeback in May as it swaps MP3s for NFTs to become a platform where users can buy and sell music collectables and other digital assets.<\/p>\n

This got me thinking. MP3s were once the poster child of early Web 2.0, with millions of us downloading and sharing our favourite Avril Lavigne songs from sites like LimeWire. But, with the dawn of platforms like Spotify and the growing accessibility of digital assets versus physical ones, the value of MP3s quickly plummeted. After all, it\u2019s a lot harder for MP3s to have any resale value when there is an unlimited supply with limited demand.<\/p>\n

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The Drum | February 22, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Truth Social: what do advertisers make of Trump\u2019s new social platform?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”19311″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cThe short answer is that we are seeing no interest whatsoever from any of the brands we work with in platforms like Truth Social or Parler. For most senior marketers, social is just one part of their wider marketing plan and they simply do not have the time to grapple with untested, potentially toxic platforms without a very clear strategy to back it up.<\/p>\n

\u201cWhat\u2019s more, most marketers \u2013 save from some of the more tech-focused or agile brands \u2013 are reluctant to use any platform outside the norm: they don\u2019t know if it is effective or brand safe. So many platforms come and go that marketers cannot invest into every single one: think Vine, BBM and more. Many of these came without the additional concerns around being viewed as a platform that backs non-mainstream political views. So for now, and for the foreseeable future, there will be very few brands sending ad money to the likes of these platforms.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Travolution | February 2, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Why UGC builds emotional connections in the era of TikTok<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”10658″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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“After a long period of restrictions and uncertainty, there is optimism on the horizon for the travel industry.<\/p>\n

Recent reports find that travel bookings will return to about 75% of pre-pandemic levels this summer.<\/p>\n

Combined with the news that the UK government is easing COVID-19 testing for travellers \u2013 the landscape for travel brands seems to be returning to a much more familiar, and stable, shape \u2013 finally.<\/p>\n

But the long term impacts of the COVID era will continue to influence consumer decision making for a while yet.”<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

XR Today | February 3, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Meta Q4 Earning Reports are in, Shares Decline<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18837″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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\u201cImagine discovering a virtual store has become a key meeting spot for a fascist group. Also people already crucify brands that make them cringe, or worse, on social media. It\u2019ll be worse when the space is so inherently up close and personal.\u201d<\/p>\n

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Campaign | February 9, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The industry has a problem with binaries<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20015″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Less suitably, we find binaries being used in society at large. Codifying the world into two “types” is embedded in our language, our laws and our culture. This rarely reflects the reality of our lived experiences: humans don\u2019t work in binaries, and operating as though they do results only in exclusion.<\/p>\n

Advertising thinks of itself as a progressive industry both internally and in the work it produces. This LGBT+ History Month, we\u2019ll see agencies and brands across the world talk about how they have made safe spaces for a spectrum of identities.<\/p>\n

Gender remains a budding topic in this space. Building on efforts to include women in all levels of a workspace, trans and non-binary people are the next frontier for gender diversity. The majority of work on this front tends to come from employees who have had to teach the business how to accommodate their needs.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | February 3, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Facebook stumbles into first quarter as Meta – can it recover?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”20014″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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“Yes, Meta may have come a long way since its dorm room origins as it bets on the long-term gains of the future, using its new bells and whistles as a distraction from these issues, but it needs to get the fundamentals right if it\u2019s going to take over the virtual world too.”<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | January 20, 2022<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Are brands ready to face the dangers lurking in the depths of the metaverse?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18837″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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\u201cImagine discovering a virtual store has become a key meeting spot for a fascist group. Also people already crucify brands that make them cringe, or worse, on social media. It\u2019ll be worse when the space is so inherently up close and personal.\u201d<\/p>\n

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BBC News | November 2, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

CEO Secrets: ‘Company culture shouldn’t be too nice’<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18593″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Tamara citers the positive working culture at The Social Element as one of the reasons for its success.<\/p>\n

“I wanted people to be able to bring their best self to work,” she says. “It’s very collaborative. It’s very agile. It’s very high on communication, as well, and it’s created this sort of family culture. It’s helped keep staff in the company.”<\/p>\n

In 2014, with the business soaring in Europe and North America, Tamara decided to expand into the Asia-Pacific region. She chose Sydney in Australia as the base for operations.<\/p>\n

“I felt that starting up an office in Australia would be a great next move for us,” she says. “We would be able to capture the Australian market and use it as a hub into Asia, as well.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

AdWeek | October 28, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Facebook Dives Full Speed Ahead Into the Metaverse With Its Name Change to Meta<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15060″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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The Social Element managing director, North America Ashley Cooksley telling Adweek, \u201cIt\u2019s presumably more about distancing the parent company from the Facebook product, so that any toxicity in Facebook stays within that one product rather than \u2018infecting\u2019 other brands under the parent banner.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

MusebyClio | September 14, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Reddit Rising: It’s Time for Brands to Leverage the Platform’s Power<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18837″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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“Reddit is certainly not the go-to social media platform brands consider when launching a new product, but with its rising user growth, new audio features, and super-engaged communities\u2014not to mention its crack down on abusive content in recent years\u2014many marketers are sensing an opportunity to engage with Reddit communities. These are, after all, passionate, extremely knowledgeable, potential consumers obsessed with everything from K-pop to indie video games. Why not your brand?”<\/p>\n

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Campaign | October 18, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

John Lewis shouldn’t be afraid to defend its new ad<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”19311″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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A child with short hair (presumed to be a boy) decked out in a t-shirt, a dress and a dazzling face of make-up tears around their house, causing chaos and destruction in their efforts to dance a beautiful dance. The new John Lewis ad for home insurance has caused a ruckus on social media and has divided opinion even within our own industry.<\/p>\n

Criticised by some for depicting a spoiled child and by others for leaning into \u201cold-fashioned high camp stereotypes of what it means to be gay\u201d, the ad has \u2013 predictably \u2013 stirred controversy.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

AdAge | October 11, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

TikTok\u2019s Community Product Reviews – 5 ways brands should navigate feedback<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15060″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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#Tiktokmademebuyit is one of the more widely circulated hashtags on TikTok, and one I can relate to personally. The product that the crazy-accurate For You Page (FYP) algorithm recently thought I needed was a Little Green rug and upholstery cleaning device. Folks with pets swear by them, but at the time I didn\u2019t even have a pet (I do now, and yes, it is quite handy). But the numerous videos on my page convinced me, dog or no dog, that this was something I had to buy.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

MusebyClio | September 14, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Reddit Rising: It’s Time for Brands to Leverage the Platform’s Power<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18837″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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“Reddit is certainly not the go-to social media platform brands consider when launching a new product, but with its rising user growth, new audio features, and super-engaged communities\u2014not to mention its crack down on abusive content in recent years\u2014many marketers are sensing an opportunity to engage with Reddit communities. These are, after all, passionate, extremely knowledgeable, potential consumers obsessed with everything from K-pop to indie video games. Why not your brand?”<\/p>\n

 <\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

AdAge | August 6, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

TIKTOK TAKES GOLD FOR OLYMPIC SPONSORS<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15060″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cWhat may be interesting in future Olympics are brand partnerships with athletes who will guarantee to be active on TikTok or other channels.\u201d<\/p>\n

Elizabeth Koenig, our social media strategist, shares her thoughts with Ad Age around TikTok and the Olympics, discussing how athletes are acting as creators.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

MediaPost | July 28, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Marketers, Take Note: Emoji Meanings Are Changing<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”17810″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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It may be hard to believe it\u2019s a thing, but World Emoji Day was \u201ccelebrated\u201d (is that the right word for it?) on July 17. Still, for anyone over the age of 40 or so, the fact that this rudimentary, sometimes confounding, symbol language — started in Japan in 1999 — has its own day is enough to trigger a flurry of eye-roll emojis.<\/p>\n

But emojis are serious business in 2021, and marketers need to be aware of what these seemingly innocent images hiding inside our phone\u2019s keyboard actually mean — and how context fits into that understanding.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

AdWeek | July 28, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Facebook Reports 56% Revenue Gain in Q2, but Apple iOS 14.5 \u2018Headwinds\u2019 Are Blowing<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”11422″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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\u201cWhat makes the creator space so interesting is how much access people across the world have to cameras and the internet. \u2026 While [CEO Mark] Zuckerberg is thinking long term about the metaverse, until there is true access to the technology, it will be a metaverse of elite creators only.\u201d<\/p>\n

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The Times | July 19, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Office staff find employers ready to be flexible friends after Freedom Day<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18593″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cWe have been \u2018remote first\u2019 since the company started in 2002 but prior to Covid we had a hub office in London that about 20 of us were going in to,\u201d she says. \u201cIn January we closed the office down, which saves us \u00a3120,000 a year. We now have a membership to The Office Group (TOG) and Labs co-working spaces, which gives us access to offices around London. We\u2019ve also got memberships to private members\u2019 clubs like the Groucho and the Century Club. For me the purpose of the office has changed and it\u2019s more about the different needs of employees and the business.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | July 8, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Masks may be the new Brexit, but they don\u2019t have to create the same turmoil for brands<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18591″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Facing abuse for posting about love and inclusivity should never happen. When it\u2019s towards your brand ambassador, it absolutely falls under the brand\u2019s duty of care.<\/p>\n

Brands working with influencers on \u2018cause\u2019 messaging should be giving them access to their social media teams for help, advice on handling trolls and resources for coping with stress. Brands should also be vocally supportive on their own social media channels, showing that the brand is standing with the influencer.<\/p>\n

Pride is about supporting LGBT+ people and their allies \u2013 I hope that every business is generous with who they apply that to.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

CMI | June 15, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

\u201cThe power of your own testimony\u201d: boosting company culture in a hybrid world<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18590″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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Wendy Christie, chief people officer, says you have to strike the right balance between giving people enough information and giving them too much.<\/p>\n

\u201cI think being onboarded into a remote working job is much more intense and overwhelming than in-person,\u201d she says. \u201cIt\u2019s giving people time and space to digest everything that we’re sending to them. We do most of it live on a call or a video call, rather than just sending them a bunch of stuff that they have to learn and set up.\u201d<\/p>\n

She says then it is about constantly checking in and bearing in mind that it could take someone six to nine months to feel fully onboarded and embedded within the company culture.<\/p>\n

If they haven\u2019t worked from home before, it’s important to share those now-familiar tips: make sure you create a separate workspace in the home; incorporate a \u201ccommute\u201d \u2013 ie, a walk \u2013 before knuckling down in the morning.<\/p>\n

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The Drum | June 17, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Beyond the rainbow: Activating for Pride with purpose<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18178″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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In celebration of Pride, brands have been activating fun and creative campaigns to show support. However, many businesses have been under scrutiny of ‘rainbow washing’ and purely badging the occasion.<\/p>\n

How can brands get involved in such a momentous occasion and show support, whilst ensuring their actions are authentic and purposeful?<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | June 15, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How do you solve a problem like… online abuse towards influencers during Pride?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18589″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Facing abuse for posting about love and inclusivity should never happen. When it\u2019s towards your brand ambassador, it absolutely falls under the brand\u2019s duty of care.<\/p>\n

Brands working with influencers on \u2018cause\u2019 messaging should be giving them access to their social media teams for help, advice on handling trolls and resources for coping with stress. Brands should also be vocally supportive on their own social media channels, showing that the brand is standing with the influencer.<\/p>\n

Pride is about supporting LGBT+ people and their allies \u2013 I hope that every business is generous with who they apply that to.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Shots | May 24, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Under the influence: Why social media is scaling down<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”17348″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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\u201cI\u2019m old school,\u201d she says. \u201cI started in 2002, before Facebook, YouTube or Twitter existed. I have a psychology background, and social\u2019s something that\u2019s always fascinated me, because, ultimately, it is people being people. It changes a bit but it hasn\u2019t really changed very much in all the years.”<\/p>\n

The Social Element is all about engagement. \u201cIt could be community management, or content creation, and a lot is driven by social listening. Over the past 12 months, through the pandemic, there has been a massive shift to social media. A lot of brands have had to step up and change their tone of voice, and do more talking back, connecting and listening to what people are saying and using that to adapt their strategy.<\/p>\n

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The Drum | May 17, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Starbucks may leave Facebook for good over hate speech \u2013 will other brands follow?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18156″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cBrands that make statements about social issues tend to receive a lot of support from their core community as long as they\u2019ve spent the time building community,\u201d explains Ashley Cooksley, managing director at The Social Element. \u201cBut these statements often attract what I\u2019d call \u2019cause-driven detractors\u2019: people who may not usually engage with the brand, but who will criticize the brand because of its social stances. It is important to differentiate the two, and to know how to amplify the right voices, without letting the detractors take over.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Social Media Monthly | May 14, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Listening Is the New Watching: How Brands Can Leverage Social Media Audio Platforms<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18101″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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From a marketer\u2019s perspective though, what I think is most interesting is that these platforms present brands the opportunity to do market research in a different way. You get to listen to conversations in ways that you can\u2019t on other social channels.<\/p>\n

Brands can use audio features to learn about their audience\u2019s true interests and feelings in ways that performative platforms, such as Instagram where people share the best version of themselves, can\u2019t.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Shots | May 14, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Battle of the brands: How to engage in \u2018branter\u2019 on social<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18155″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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This form of brand interaction isn\u2019t new. For as long as brands have been on social media they have had a role in shaping and leading these cultural moments. As social platforms have grown, and the communities on them have grown too, brands have used trending conversations as fodder to share moments of humour with their fans and engage in genuine human conversations.\u00a0It can exist in those planned interactions between brands, and it can also evolve organically from opportunities like Weetabix\u2019s campaign, where smart and prepared brands can jump in on the fun. But it can also be a key tool in the moments that catch brands off guard.<\/p>\n

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AdWeek | April 28, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Facebook Expects \u2018Ad-Targeting Headwinds\u2019 From Apple\u2019s Privacy Changes<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”11422″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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\u201cFacebook so far has been an unstoppable force, sweeping up advertising spend\u2014not only unimpeded by the pandemic, but actually boosted by it,\u201d said Ashley Cooksley, chief client officer and managing director of The Social Element, a social media-focused agency.<\/p>\n

\u201cBut with Apple\u2019s App Tracking Transparency efforts now forcing Facebook to ask its mobile users for permission to use tracking\u00a0technology<\/a>, the platform could soon be at risk of losing its grip on some serious ad dollars in this battle of philosophies. Apple wants privacy built into the internet, while Facebook wants an infrastructure of access.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Times | April 25, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How I Made It: Disaster Down Under taught Tamara Littleton of The Social Element all about group-think<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18081″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Tamara Littleton\u2019s father thought she invented social media, and she never had the heart to tell him otherwise. She founded eModeration, which helped clients build online communities, in March 2002 \u2014 two years before Facebook began.<\/p>\n

After a slow start, the London-based company gathered momentum as a specialist social media agency and has since worked with big brands such as American Express, Diageo and Peloton. It was rebranded as The Social Element in 2017 and last year sales hit \u00a39.2 million.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | March 16, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How do you solve a problem like… a social media backlash?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”18036″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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Brands need to work at building the credibility needed to tackle social issues. Brand crises tend to have one common denominator: consumers expecting brands to be better citizens. The solution is not controlling who engages with content in the face of a blowback, it\u2019s about taking action outside of campaigns and proving day in and day out that there is human empathy behind the brand. Brands need to stand up on the issues that matter to them because consumers demand consistency and integrity. With or without comment control, it will find new ways to make their anger known if their expectations aren’t matched.<\/p>\n

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Business Chief | February 16, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Top 10 most influential women in European start up companies<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15100″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Tamara Littleton<\/a>\u00a0is the founder and CEO of\u00a0The Social Element. The company strives to help organisations understand the complex marketing landscape, by combining its consumer understanding, social media expertise and its global and local knowledge to build effective strategies. The Social Element describes itself as \u201ca global team of geeky pioneers, using our social media superpowers to help our clients connect with their audience in the most powerful way.\u201d<\/p>\n

In addition to being the founder and CEO, Littleton is also the co-founder of Polpeo \u2013 a crisis simulation company \u2013 and is part of the Female Founders, a group of some of the most successful entrepreneurs in the UK.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Today\u2019s Grocer | February 11, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Raise a glass to marketing success: the importance of generational preferences<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”12082″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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Bud Light, Smirnoff and Jack Daniels are king of their respective sectors, and it is not particularly close and there are no generational differences. Brands in this category must be mindful of their broad audience, which could, with generalized engagement, create a sense of non-personalization.<\/p>\n

Consumers want personalization, with 30% even stating they would promote a brand online if there is relevance to their own interest.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

City AM | February 9, 2021<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Twitter, Uber and Disney: What to expect in latest round of tech earnings<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”17651″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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\u201cAs its user figures grow as a result of its role during the recent events in the US, so too does the spread of misinformation and highly politicised negative content, bringing its position as a brand-safe environment into question for the advertisers who fund the site yet again,\u201d said Tamara Littleton, chief executive of marketing agency The Social Element.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

BBC |September 14, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

TikTok: What is Oracle and why does it want the video sharing app?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”16465″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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“The security element with Oracle could ease tensions, but it can also help TikTok be a bit more mature in its outlook,” said Tamara Littleton, founder of The Social Element consultancy.<\/p>\n<\/div>\n<\/div>\n

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“TikTok is struggling to control its content at the moment, and its revered algorithm can work against it sometimes. Oracle’s experience could help to fix some of these problems.”<\/p>\n<\/div>\n<\/div>\n

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TikTok and Oracle both declined to comment when contacted by the BBC.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Multichannel Merchant |September 10, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Clean up on aisle 5: Retail brands, tidy up your social media<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15009″ img_size=”300×200″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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First, before you do anything, take a breath, step back and look at the landscape. Are you where you want to be with your brand\u2019s social media? Ask yourself: What are my business objectives and how are they linked to my social media strategy? What are the barriers you have in achieving your goals?<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Shots |August 10, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Reputations are on a tightrope so brands need to find their balance<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”2560″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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With stores closed, digital acceleration moving full-speed ahead and consumer needs changing, the last few months have not been easy for brands.<\/p>\n

But, as we start to emerge on the other side of this health crisis, it\u2019s clear that whilst Covid-19 has brought restrictions, there is much we can learn from how brands and consumers have responded.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

The Drum | August 8, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Instagram: Stop trying to make Reels happen, it’s not going to happen<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”12821″ img_size=”300×200″ onclick=”custom_link” link=”https:\/\/www.thedrum.com\/opinion\/2020\/08\/07\/instagram-stop-trying-make-reels-happen-its-not-going-happen”][vc_column_text]
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Is Instagram’s TikTok rival Reels the next big thing for brands?<\/p>\n

TikTok is facing acquisition by Microsoft in the US or even a total ban, with President Trump having just\u00a0signed an executive order banning US businesses from working with the platform<\/a>. Still though, all eyes are on Instagram\u2019s latest bid to reclaim the audience share it’s at risk of losing to TikTok: Reels.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

QSR Magazine | August 3, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The COVID communications checklist for restaurants<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15532″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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There\u2019s an iconic scene in the popular 90s sitcom\u00a0Friends<\/em>, where Ross, Chandler and Rachel are attempting to carry a huge couch up their apartment stairs. Ross continues to yell the word \u201cpivot,\u201d even though it\u2019s painfully obvious the couch will not budge.<\/p>\n

Funny thing is, this scene is not all that different from the current pandemic-induced environment companies have been forced to adapt to. With the couch already halfway up the flight of stairs, or in this case COVID-19 having enveloped the globe, there is no turning back. Just like Ross and his friends, companies are struggling to pivot within unknown circumstances. Eventually, the \u201cfriends\u201d manage to get the couch upstairs, and similarly many companies have emerged and pivoted within this unique state of play. The quick-service restaurant industry has been no exception to the new normal that is the year 2020.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Guardian | July 30, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Tech giants’ shares soar as companies benefit from Covid-19 pandemic<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15132″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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\u201cFacebook might still be a winner as far as much of its audience is concerned, but the world is changing and businesses are being scrutinized for their behavior ever more,\u201d said Tamara Littleton, analyst and the CEO of social strategy firm the Social Element. \u201cIt may not be this year or even next, but in the long term unless Facebook can prove to advertisers and governments that it is able to act in a responsible and ethical manner, it may yet prove that there\u2019s no such thing as \u2018too big to fail\u2019.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

Advertising Week | April 28, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Six Strategies to Immunize Your Agency Against A Pandemic<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15055″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.advertisingweek360.com\/six-strategies-to-immunize-your-agency-against-a-pandemic\/”][vc_column_text]
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The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a \u2018New Normal\u2019. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.<\/p>\n

To help marketing services companies steer a course through the crisis, Julianna Richter of leading growth and corporate advisory firm\u00a0Waypoint Partners<\/a>\u00a0teamed up with Tamara Littleton of social media firm\u00a0The Social Element<\/a>, Stephen Maher of independent digital agency\u00a0MBA<\/a>, Drew Benvie of communications agency\u00a0Battenhall<\/a>, Chris Donnelly of\u00a0Verb Brands<\/a>\u00a0and Kate Fenton of marketing communications agency\u00a0Multiply<\/a>. Here are their six survival strategies for agencies emerging into the Post Covid-19 economic landscape.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Global Banking | April 13, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How finance brands can control a crisis on social media<\/a><\/strong><\/h3>\n[\/vc_column_text][vc_single_image image=”15061″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.globalbankingandfinance.com\/how-finance-brands-can-control-a-crisis-on-social\/”][vc_column_text]
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Banks are no strangers to disruption, having weathered the ongoing competition from digital start-ups that have disrupted the finance sector and how consumers interact with it. However, we have been navigating uncharted waters since COVID-19\u2019s arrival in our daily lives and the financial services sector is not immune to the crisis that is building in its wake.<\/p>\n

Right now, we are seeing more and more businesses pivot their marketing strategies and adapt ways of thinking as this crisis unfolds, particularly on social media. This is because these platforms have become more important and active than ever as customers are increasingly turning to social sites for connection, information and reassurance.<\/p>\n

Social media as a channel has grown organically and so has its importance as a customer care channel. During times of crisis, it is usual that the first port of call for customers to vent frustrations is their financial suppliers.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Management Today | April 9, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

NextGen winners: The firms that will lead Britain’s recovery<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15058″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/nextgen-winners-firms-will-lead-britains-recovery\/smes\/article\/1679525″][vc_column_text]
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We launched the NextGen Awards at the tail end of last year, before coronavirus first emerged in China and before terms such as \u201csocial distancing\u201d and \u201cflattening the curve\u201d entered the lexicon. Our mission was to shine a spotlight on the next generation of ground-breaking, high-growth businesses.<\/p>\n

Since then, coronavirus has spread to more than 190 countries around the world, with more than 1.5 million cases confirmed globally and over 88,000 deaths. <\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

Management Today | April 9, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

What happens to your business if you get COVID-19?<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15059″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.managementtoday.co.uk\/happens-business-covid-19\/coronavirus\/article\/1679742″][vc_column_text]
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Four bosses who caught coronavirus share their tips.<\/p>\n

One of the many lessons of this awful pandemic is that you can\u2019t tell a leader from the letters in their email signature. You can tell a leader because they\u2019re the one we all turn to when we\u2019re scared and confused.<\/p>\n

But when the leader themselves falls victim to the coronavirus, such fear and confusion multiplies. When you hear the news that Boris Johnson has been taken to intensive care with COVID-19, you want to know rather urgently who has their hands on the wheel.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

CreativeBrief | April 6, 2018<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Forget invite-only, everyone is invited to Houseparty<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15057″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.creativebrief.com\/bite\/forget-invite-only-everyone-invited-houseparty”][vc_column_text]
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Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform\u2019s rise and asks, how can brands avoid being the dad on the dancefloor?<\/p>\n

Social media has always moved fast. Think of the meteoric rise of TikTok last year, or the speed of Twitter take-downs if a celebrity makes a gaff. But social isolation has made that movement exponentially quicker again, and in no case is this better illustrated than in the fortunes of the latest must-have social media, Houseparty.<\/p>\n

Created long before we were all locked indoors, the app has jumped towards the top of app download lists across Android and iOS and become a verb in households across the globe: \u2018let\u2019s Houseparty later\u2019. As people find themselves longing for increased social contact, its game add-ons and casual functionality that allows friends to join calls and hop on and off with different groups of people have made it hugely popular as a way to easily hang out with friends. Its presence as a joyful isolation relief is compounded by its integration with activities and an element of surprise around who will join any \u2018room\u2019 inherent to the platform.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

The Next Web | April 1, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

The challenges TikTok must overcome to stay on top in 2020<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15060″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/thenextweb.com\/podium\/2020\/04\/01\/the-challenges-tiktok-must-overcome-to-stay-on-top-in-2020\/”][vc_column_text]
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A ferret dancing with a\u00a0small Pikachu<\/a>. A strange\u00a0banana cesarean<\/a>.\u00a0Kombucha girl<\/a>. The top viewed videos of TikTok in 2019 give a small taste of the range of content available on the platform \u2013 and an insight into the quirky humor that has encouraged over\u00a01.5 billion downloads<\/a>\u00a0and attracted\u00a0over 1 billion monthly active users<\/a>\u00a0worldwide.<\/p>\n

This impressive user base is complemented by even more impressive results for the Chinese brand. Q4 of 2019 saw the short-video application\u2019s in-app purchase revenue soar by\u00a0310% YoY<\/a>\u00a0\u2013 bringing its in-app revenue streams to over $50 million for the quarter. Some estimates have even put this figure as high as\u00a0$87 million<\/a>. With these numbers, it\u2019s no wonder that the platform is, and will continue, forcing the tech industry to sit up and pay attention.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

The Sunday Times | March 27, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Dell: Women lead the way. There\u2019s power in numbers<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15100″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.thetimes.co.uk\/static\/business-women-entrepreneurs-dell-mentors-dwen-funding-enterprise\/”][vc_column_text]
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Tamara Littleton taught herself to code and started her successful social media agency long before the days of Facebook. Now she supports and inspires other women.<\/p>\n

Tamara Littleton was, she admits, a bit naughty when she was at convent school. The entrepreneur who grew up to found The Social Element social media agency was fascinated by computing, and even driven to subterfuge when it did not feature on her timetable. \u201cI took a key, used it to break into the computer room and I taught myself to code,\u201d she remembers. \u201cAt home I had a Sinclair ZX81 and I used to get magazines from WHSmith and code games.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Adforum | March 25, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

We Still Have a Way to Go: Ashley Cooksley, The Social Element<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15108″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.adforum.com\/interviews\/we-still-have-a-way-to-go-ashley-cooksley-the-social-element”][vc_column_text]
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Only when you are able to feel the trust of others, can you allow yourself to think differently and create new solutions, services, and approaches<\/p>\n

How would you describe the overall culture at your agency \/ company?<\/p>\n

As a woman-owned and women-led agency, we have an inclusive culture that allows for flexibility in working. This means we are able to find the best talent, and offer a work\/life balance that\u2019s often not seen at other agencies. For example, parents who need to be able to have a flexible schedule for childcare. Culture has been a key priority for the agency since we started 18 years ago.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Media Post | February 13, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Algorithms Are Ruining Everything: The Bleak Future Of Social Media<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15120″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.mediapost.com\/publications\/article\/347077\/algorithms-are-ruining-everything-the-bleak-futur.html”][vc_column_text]
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While social platforms started out with the intention to connect people, over time their main goal has become to increase the amount of time you spend on their platforms, which is monetized through advertisers. Much research has been done on how social platforms hook people, using persuasive design and algorithms to build the perfect addiction.<\/p>\n

What consumers are only beginning to realize is that creators of algorithms, intentionally or unintentionally, inject values and biases, often with great consequence. Algorithms are commonly thought to be objective tools, when they are not that at all. They are built to fulfill the creator\u2019s intent.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

AdRants | February 10, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Brands That Hire Influencers For Inauthentic Insta-Tourism Do Disservice<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15122″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”http:\/\/www.adrants.com\/2020\/02\/brands-that-hire-influencers-for.php”][vc_column_text]
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Today’s hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about – called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n
Marketing Tech News | February 7, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Twitter reports $1bn in quarterly revenues for the first time, but long-term health is key<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15124″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/marketingtechnews.net\/news\/2020\/feb\/07\/twitter-reports-1bn-quarterly-revenues-first-time-long-term-health-remains-key\/”][vc_column_text]
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Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million \u2018monetisable daily active users\u2019 (mDAUs) representing a 20% hike year over year.<\/p>\n

Total revenues for 2019 were at $3.46 billion, an increase of 14% year on year. Of the quarterly figure, 88% of revenues were derived from advertising, with data licensing and other revenues contributing the rest. US revenue comprised just under three-fifths (59%) of total revenues.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

We Are Tech Women | February 4, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Inspirational Woman: Tamara Littleton | Founder & CEO, The Social Element<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15130″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/wearetechwomen.com\/inspirational-woman-tamara-littleton-founder-ceo-the-social-element\/”][vc_column_text]
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She founded the company in 2002 before the explosion of social media with the ambition of challenging the conventional agency model; pioneering and building her global business (now 300+ strong) predominantly through a remote working model that to this day is truly innovative in the agency market.<\/p>\n

In 2013, Tamara also co-founded Polpeo, a crisis simulation platform for brands and their agencies so they could prepare for how a crisis would affect them online.
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The Guardian | January 29, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Falling Facebook stocks suggest scandals may finally be taking toll<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15132″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.theguardian.com\/technology\/2020\/jan\/29\/facebook-fourth-quarter-earnings-stock”][vc_column_text]
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Facebook\u2019s stocks stumbled on Wednesday afternoon after it posted fourth-quarter earnings, suggesting continuing scandals and regulatory roadblocks may finally be catching up with the social media giant.<\/p>\n

Shares fell 7% in after hours trading despite a reported $21bn in revenue in the fourth quarter of 2019, higher than the $20.89bn forecast. The average revenue per user reported by Facebook was $8.52, higher than the $8.38 forecast.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Mobile Marketing | January 15, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

IPA Bellwether Q4 2019 Report \u2013 the industry reacts<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15135″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/mobilemarketingmagazine.com\/ipa-bellwether-report-the-industry-reacts”][vc_column_text]
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The IPA\u2019s Bellwether reports are always a good barometer of the state of the marketing business, so with the Q4 2019 report released this morning, we\u2019ve gathered the reactions of some of the companies and executives on the digital marketing coalface\u2026<\/p>\n

Ben Walmsley, commercial director of publishing, News UK
\n\u201cWhilst the outcome is divisive, clarity over Britain leaving the EU is what the media industry has been waiting for. The modest anticipated growth in main media advertising is a reflection that while many spending decisions were on hold for both businesses and consumers last year, a measure of confidence is now returning. The current relative political stability means we will start to see a renewed focus on growth, rather than retrenchment.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

Advertising Week 360 | January 7, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Global View: What to Expect in 2020<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15138″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.advertisingweek360.com\/what-to-expect-in-2020\/”][vc_column_text]
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Greater authenticity, more ethical experiences, China as a social media superpower: just a few of our global predictions for the year ahead.<\/p>\n

\u201cBig tech behaving badly\u201d could well be the way commentators choose to dub the turbulent decade which is coming to an end. The iPad launched in January 2010 and Instagram arrived the same year. The Apple Watch set a new standard for wearable technology and Amazon introduced the world to its virtual assistant, Alexa.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n

Marketing Land | January 3, 2020<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

5 things every social media manager should be doing in 2020<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15141″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/marketingland.com\/5-things-every-social-media-manager-should-be-doing-in-2020-273448″][vc_column_text]
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Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year.<\/p>\n

A lot happened in social media in 2019 \u2013 from the continued influence of President Trump\u2019s Twitter feed to Miller Lite\u2019s \u201cUnfollow\u201d campaign to the increased power of social media to drive action and public perception in political, economic and world theaters. However, now that the holidays are firmly behind us, I wanted to highlight five big themes in the social media world that we\u2019re already starting to see emerge, which are certainly worth a look.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

New Digital Age | September 30, 2019<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

My Digital Hero: Tamara Littleton, CEO, The Social Element<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15146″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/newdigitalage.co\/2019\/09\/30\/my-digital-hero-tamara-littleton-ceo-the-social-element\/”][vc_column_text]
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Tamara Littleton is founder and CEO of\u00a0The Social Element<\/a>, a consultancy-led social media agency advising some of the world\u2019s biggest brands on how to use social to solve business challenges. In 2013, Tamara also co-founded\u00a0Polpeo<\/a>, a crisis simulation platform for brands and their agencies.<\/p>\n

A digital pioneer, Tamara is a champion of the diversity, LGBTQ and female entrepreneurial agenda.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

AdWeek | November 15, 2019<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Tamara Littleton Is Passionate About Helping Brands Have a Human Connection<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15185″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.adweek.com\/agencies\/tamara-littleton-is-passionate-about-helping-brands-have-a-human-connection\/”][vc_column_text]
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Tamara Littleton has made fighting against discrimination and advocating for marginalized groups an important part of both social-media-centric organizations that she runs.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n
Profilic London | March 11, 2019<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

A Week in My Life: Tamara Littleton, CEO of The Social Element<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15100″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.prolificlondon.co.uk\/features\/2019\/03\/week-my-life-tamara-littleton-founder-and-ceo-social-element”][vc_column_text]
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Tamara Littleton founded\u00a0The Social Element, a global social media agency\u00a0based in Marylebone.\u00a0She also co-founded Polpeo, a crisis simulation company, and now shares what goes on during a week in her working life.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n
Forbes | October 4, 2018<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How To Build A Culture Of Trust In A Large Remote Team<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15152″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.forbes.com\/sites\/brettonputter\/2018\/10\/04\/how-to-build-a-culture-of-trust-in-a-large-remote-team\/#55baa714188c”][vc_column_text]
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The\u00a0Social Element<\/a>\u00a0(formerly Emoderation) is an award-winning social media management agency with a global reach, remote team and fascinating culture. Its founder, Tamara Littleton, saw the explosion in social media before it happened and founded the company in 2002 to help brands develop a genuine connection with their people. The company has experienced explosive growth, at one point, the company increased from 150 to 300 people in a six-month period. I sat down with Tamara to talk about how she has managed to build and scale a robust distributed company culture that has stood the test of time.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n
Campaign | September 4, 2018<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Are we there yet? The Social Element CEO says diversity in ads shouldn’t be a ‘stand-out factor’<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15158″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.campaignlive.com\/article\/yet-social-element-ceo-says-diversity-ads-shouldnt-stand-out-factor\/1491844″][vc_column_text]
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Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we’re not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n
The Supper Club | August 21, 2018<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Q&A with Tamara Littleton, The Social Element<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15162″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.thesupperclub.com\/insight”][vc_column_text]
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We caught up with Tamara to find out more about her day-to-day life as a successful entrepreneur and the advice she gives to those thinking about building their business and working with a millennial workforce.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n
The Drum | May 7, 2018<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Exceptional Women of the World, Tamara Littleton, The Social Element<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15177″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.thedrum.com\/news\/2018\/05\/07\/you-just-have-go-it-exceptional-women-the-world-tamara-littleton-the-social-element”][vc_column_text]
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To say that Tamara Littleton, chief executive officer of The Social Element, was ahead of her time would be an understatement. Founding her global agency 16 years ago, social media was but a blip on the radar, not even close to the marketing and societal force it is today.<\/p>\n

\u201cMy dad thinks that I invented social media,\u201d she said. \u201cI genuinely haven\u2019t told him that\u2019s not the case.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]\n

AdWeek | April 9, 2018<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

Online Community Experience Drove This Independent Agency From the Start<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15056″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.adweek.com\/agencies\/online-community-experience-drove-the-social-element-from-the-start\/”][vc_column_text]
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Independent agency\u00a0The Social Element<\/a>\u00a0may be based in London, but the world\u2014and the internet\u2014is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting the company in her London garage 16 years ago with a 10,000-pound loan from her parents. \u201cWe used to talk to each other on Internet Relay Chat,\u201d said Littleton of the early days. \u201cWe were complete geeks.\u201d<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”loadmoretwo”][vc_column_inner width=”1\/3″][vc_column_text]\n
Social Media Today | April 24, 2014<\/a><\/h5>\n[\/vc_column_text][vc_column_text]\n

How US Car Brands Engage Hispanic Consumers<\/a><\/h3>\n[\/vc_column_text][vc_single_image image=”15180″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.socialmediatoday.com\/news\/how-us-car-brands-engage-hispanic-consumers\/459471\/”][vc_column_text]
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With the US still a major figure in the global automotive industry in both production and consumption, auto makers are among brands specifically targeting the Hispanic market. And with good reason – in the US, this group accounts for 20% of new vehicle sales.<\/p>\n

Here, I turn the spotlight on Ford and Toyota – companies which both recognise the importance of connecting with the Hispanic market, although with slightly different approaches.<\/p>\n<\/div><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_custom_heading text=”Awards” font_container=”tag:h2|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes”]\t

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\n\t\t\tNovember 2022<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tWomen Run Workplace\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tStevie Awards, Bronze\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
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\n\t\t\tMarch 2022<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tBest Leader In Marketing\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tWomen In Marketing\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tNovember 2021<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tLeadership Team\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tBronze Award, Covid Response Awards\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tNovember 2021<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tVisa: Best Response To Change\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tThe Drum Social Media Awards 2021\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tSeptember 2021<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tLeadership Team of the Year\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tThe Drum Agency Awards\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tSeptember 2021<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tWomen-Run Workplace of the Year\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tBronze Stevie Award\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tMay 2021<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tWomen In Business CEO of the Year 2021, Shortlisted\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tManagement Today\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tMay 2021<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tUK Best Places to Work 2021\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tCampaign\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tOctober 2020<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tTamara Littleton, CEO of the Year\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tThe Drum Agency Awards\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tSeptember 2020<\/span>\n\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t
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\n\t\t\t\t\t\tAshley Cooksley, Women of the Year - Advertising, Marketing, Public Relations\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tSilver Stevie Award\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t
\n\t\t\tSeptember 2020<\/span>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tWomen-Run Workplace of the Year\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\tSilver Stevie Award\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t[vc_empty_space][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1604083292926{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_custom_heading text=”Videos” font_container=”tag:h2|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text]Friend or Foe? Navigating Online Adversaries<\/a>[\/vc_column_text]\t
\n\t\t<\/a>\n\t\t\"TedX\"\t\t\n\n\n\n<\/svg>\n\t\t\t\t
\n\t\t<\/a>\n\t\t\"Agencyphonics\"\t\t\n\n\n\n<\/svg>\n\t\t\t\t
\n\t\t<\/a>\n\t\t\"remote\t\t\n\n\n\n<\/svg>\n\t\t\t\t
Agency DealMasters | November 2020<\/strong><\/h5>\n
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Crisis Management & Social Media<\/h4>\n<\/div>\n<\/div>\n[\/vc_column_text]\t
\n\t\t<\/a>\n\t\t\t\t\n\t\n\t\n<\/svg>\n\t\t\t\t
The Leaders Council | April 2020<\/strong><\/h5>\n
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In Conversation<\/h4>\n<\/div>\n<\/div>\n[\/vc_column_text]\t
\n\t\t<\/a>\n\t\t\t\t\n\t\n\t\n<\/svg>\n\t\t\t\t
The Internal Comms Podcast | March 2020<\/strong><\/h5>\n

Crisis Communications: COVID-19<\/h4>\n[\/vc_column_text]\t
\n\t\t<\/a>\n\t\t\t\t\n\t\n\t\n<\/svg>\n\t\t\t\t
PR Moment | February 2020<\/h5>\n

Can a virtual agency scale?<\/h4>\n[\/vc_column_text]\t
\n\t\t<\/a>\n\t\t\t\t\n\t\n\t\n<\/svg>\n\t\t\t\t
The Agency Collective | March 2018<\/h5>\n

Tamara Littleton, Founder Talk<\/h4>\n[\/vc_column_text]\t
\n\t\t<\/a>\n\t\t\t\t\n\t\n\t\n<\/svg>\n\t\t\t\t

[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1604083182929{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-PRESS.jpg?id=16665) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Press” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634753576775{padding-left: 0px !important;}”][vc_empty_space height=”45vh”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1603658201566{background-color: #2e3967 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”70px”][vc_custom_heading text=”Press” font_container=”tag:h1|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_empty_space height=”70px”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_column_text] Stay current on the…<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"yoast_head":"\nPress | News and Recognition | The Social Element UK<\/title>\n<meta name=\"description\" content=\"Tamara Littleton, Ashley Cooksley and other members of The Social Element team have received international press for their thought leadership in social media marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/press\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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