{"id":14863,"date":"2020-05-28T13:46:10","date_gmt":"2020-05-28T13:46:10","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14863"},"modified":"2022-02-24T17:40:09","modified_gmt":"2022-02-24T17:40:09","slug":"us-pivoting-your-social-media-whitepaper","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/us-pivoting-your-social-media-whitepaper","title":{"rendered":"Pivoting your social media | Whitepaper US"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1591018887668{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/06\/max-tarkhov-8h4COC4LL7E-unsplash-e1591018860770.jpg?id=14882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}”][vc_empty_space height=”30vh”][vc_custom_heading text=”Pivoting your social media” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1645724375572{padding-left: 0px !important;}”][vc_empty_space height=”30vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”50px”][vc_column_text]\n
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While some brands are continuing to market their products as if everything\u2019s normal, others have stopped communicating – unsure of what they can, or should, post to social media when the world is in such turmoil.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”20px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_single_image image=”14867″ img_size=”full”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1590680229929{margin-bottom: 0px !important;}”]Brands are pivoting their messaging and communications<\/strong><\/p>\n

A combination of changes to consumer behaviour, and the immense challenge the world is facing, means that brands have to adapt their messages. That may mean dropping planned campaigns or highlighting aspects of the business that are now more important than ever.[\/vc_column_text][vc_empty_space height=”30px”]\tDownload your whitepaper<\/span><\/a>\n\n\t[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1590680750772{margin-bottom: 0px !important;}”]\n

Brands are pivoting their businesses and adapting in various ways:<\/h4>\n
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  1. They’re are taking empathetic action: It\u2019s important to say the right things on social media, but it\u2019s even better when brands back up their empathy with action.<\/li>\n
  2. Companies are diversifying into new products to support the health services<\/li>\n
  3. They’re pivoting from B2B to B2C<\/a>: As businesses that serve the B2B market find demand drying up, some are looking to the B2C market to make up for the shortfall.<\/li>\n<\/ol>\n
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    Whether businesses are pivoting their business operations and messaging, or their messaging alone, the way the brand communicates on social media will be affected.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space el_id=”financeform”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1591086546140{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”10vh”][vc_column_text css=”.vc_custom_1547651593328{margin-bottom: 0px !important;}”]\n

    TO DOWNLOAD WHITE PAPER PLEASE FILL IN THE FORM<\/h4>\n[\/vc_column_text][vc_empty_space height=”10vh”][vc_row_inner][vc_column_inner width=”4\/12″][\/vc_column_inner][vc_column_inner width=”4\/12″][vc_column_text]