{"id":14984,"date":"2020-06-19T16:15:04","date_gmt":"2020-06-19T16:15:04","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=14984"},"modified":"2023-01-26T16:58:50","modified_gmt":"2023-01-26T16:58:50","slug":"fashion","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/industries\/fashion","title":{"rendered":"Social Media for Fashion and Retail Brands"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1667846821043{background: #bee1e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/11\/The-Social-Element-Fashion-Desktop-1.png?id=21670) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”desktop” el_class=”vc_hidden-xs”][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”15vh”][vc_custom_heading text=”Social Media for Fashion and Retail Brands” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1667822641275{padding-left: 0px !important;}”][vc_custom_heading text=”Social Media Agency” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1662557043362{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1669217099340{background: #bee1e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/11\/The-Social-Element-Fashion-Mobile-1.png?id=21779) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”mobile” el_class=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”10vh”][vc_custom_heading text=”Social Media for Fashion and Retail Brands” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1667822712912{padding-left: 0px !important;}”][vc_custom_heading text=”Social Media Agency” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1662557043362{padding-left: 0px !important;}”][vc_empty_space height=”50vh”][\/vc_column][vc_column width=”2\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” bg_type=”grad” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #BEE1E2), color-stop(99%, #FFFFFF));background: -moz-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: -webkit-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: -o-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: -ms-linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);background: linear-gradient(top,#BEE1E2 0%,#FFFFFF 99%);” css=”.vc_custom_1666976505560{padding-top: 0px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”6rem”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text]\n

Rule the Social Media Runway<\/h1>\n[\/vc_column_text][vc_empty_space height=”1 rem”][\/vc_column_inner][vc_column_inner width=”5\/12″ css=”.vc_custom_1666981525519{padding-left: 1rem !important;}” el_id=”Bbtn”][vc_column_text]\n
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The Fashion and Retail industry and social media have a lot in common: both grow out of trends quickly, are visually-driven, and are modes of self expression.<\/h4>\n

It only makes sense that fashion, retail and social media are so closely intertwined: in an age when everyone with a smartphone is an influencer, consumers determine fashion almost as much as the other way around.<\/p>\n

With shops now open across the globe, and in order to keep up with changing consumer habits as things start to get back to normal, it\u2019s crucial for fashion and retail brands to team up with a capable social media agency and ensure you have the right strategy in place moving forward.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_empty_space height=”2rem”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tLET'S TALK<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”6rem”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”2\/12″][\/vc_column][vc_column width=”8\/12″][vc_empty_space height=”4rem”][vc_custom_heading text=”Some Fashion Brands We’ve Gotten Results for:” font_container=”tag:h5|text_align:center|color:%2300b5e2″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_empty_space height=”2rem”]\t

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Social Media Strategies for Fashion and Retail Brands<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”21662″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]\n

Fashion and Retail Social Media Moderation<\/h3>\n

Not engaging with your customers on social media is so last season. In an arena like fashion and retail where the competition is as fierce as runway models\u2019 expressions, the best way to set your brand apart is by connecting to your customers on a human level.<\/p>\n

While many retailers are automating engagement, our social media moderation team uses advanced\u00a0social listening<\/a>\u00a0tools to jump into conversations about your brand in real-time, responding to comments and DM\u2019s in your tone of voice.<\/p>\n

Whether it\u2019s a social media customer service plan or a detailed content strategy, we\u2019ll provide you a clear roadmap of what you need to do it right and make sure your social media is getting results.<\/p>\n

In an industry where companies are constantly vying for customers\u2019 loyalty, telecom brands that use personalized and empathetic communication are the ones that stand out in the crowd.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″][vc_custom_heading text=”47.5%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ use_theme_fonts=”yes” css=”.vc_custom_1667824806187{padding-bottom: 0px !important;}”][vc_custom_heading text=”of shoppers say social media inspired their last purchase” font_container=”tag:h4|text_align:left|color:%234f3180″ use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”7\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^16827|url^https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/11\/The-Social-Element-Fashion-Background-2.jpg|caption^null|alt^null|title^The-Social-Element-Fashion-Background-2|description^null” bg_image_repeat=”no-repeat” bg_override=”full”][vc_column][vc_empty_space height=”45vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]\n

Culturally Relevant Engagement<\/h3>\n

According to a recent Sprout Social study,\u00a057% of customers<\/a>\u00a0reported that they\u2019re more likely to spend more with a brand that they feel connected to. The key to connecting with customers is speaking their language: literally and figuratively. What\u2019s your brand\u2019s tone of voice? Is your customer base for one fashion line different from another? We take all of this into consideration when forming your dedicated social media engagement team.<\/p>\n

Our engagement specialists cross time zones, languages, and borders to connect with your customers one-on-one. In social media and fashion, context is everything; partner with a social media agency that\u2019s flexible enough to delight your audience, no matter where they are.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”3\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”7\/12″][\/vc_column][vc_column width=”3\/12″][vc_custom_heading text=”99.63%” font_container=”tag:h2|font_size:90|text_align:left|color:%23ffb800″ use_theme_fonts=”yes”][vc_custom_heading text=”of luxury fashion brand Twitter chatter was generated by consumers” font_container=”tag:h4|text_align:left|color:%23ffb800″ use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^16826|url^https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/11\/The-Social-Element-Fashion-Background-1.jpg|caption^null|alt^null|title^The-Social-Element-Fashion-Background-1|description^null” bg_image_repeat=”no-repeat” bg_override=”full”][vc_column][vc_empty_space height=”45vh”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text]\n

Leverage social listening to engage in real-time<\/h3>\n

Social media is travel and hospitality brands\u2019 opportunity to become more than just a way to get from point A to point B or where they\u2019ll sleep and eat.<\/p>\n

To move beyond the transactional and into the emotional connection with your audience, it\u2019s essential to have a conversation with them at the moment that they\u2019re engaged. Did they check into your hotel restaurant? Leave a comment with the cocktail specials for the day. Did they share your brand\u2019s hashtag? Engage with them post-trip with a survey asking what they liked best about their experience.<\/p>\n

Using\u00a0social listening<\/a>\u00a0to engage with your audience in real-time helps them embrace your brand in their environment.[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″][vc_custom_heading text=”89%” font_container=”tag:h2|font_size:90|text_align:left|color:%2344d62c” use_theme_fonts=”yes”][vc_custom_heading text=”of people said they would post about a positive travel experience (Stackla)” font_container=”tag:h4|text_align:left|color:%2344d62c” use_theme_fonts=”yes”][\/vc_column][vc_column width=”7\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1581615355681{background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”4\/12″][\/vc_column][vc_column width=”6\/12″][vc_custom_heading text=”Ready to partner up with the leading social media agency for fashion and retail brands?” font_container=”tag:h3|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes” css_animation=”fadeIn”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tLEARN MORE<\/span>\n\t\t\t\t\t<\/a>\n\t[\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1667210947500{background: #bee1e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/Social-Element-diagonal-line-top-bottom-1.png?id=11986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row thb_divider_position=”bottom” height=”50″ css=”.vc_custom_1547135682569{padding-top: 60px !important;padding-bottom: 60px !important;}” background_style=”normal”][vc_column width=”2\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”8\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”\u201cThe team at the social element are the perfect partners to help us deliver a great social media experience to our customers.\u201d” font_container=”tag:h4|text_align:center|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1667825282332{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1667825299059{margin-bottom: 0px !important;padding-left: 0px !important;}”]\n

Primark Social Media Team<\/h5>\n[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1667825845580{background-color: #00b5e2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column thb_color=”thb-light-column” width=”6\/12″ css=”.vc_custom_1667210758616{padding-left: 0px !important;}”][vc_custom_heading text=”Our Fashion & Retail Social Media Expertise” font_container=”tag:h2|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1667825366369{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” parallax=”content-moving” parallax_image=”19427″ css=”.vc_custom_1667825840274{background-color: #bee1e2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1650022902073{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}”][vc_custom_heading text=”Primark Case Study” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1667825583247{padding-left: 0px !important;}”][vc_empty_space height=”2rem”][vc_column_text]How does a global clothing retailer like Primark connect with fans spread across multiple markets? We started by gathering a team of 30 social media experts to connect with customers and gather insights on how we could improve. We then harnessed the data to expand the brand\u2019s reach across 6 markets and languages, optimising content as we went along.<\/p>\n

By gathering a global team and providing real-time reporting, we were able to provide localised customer service and valuable feedback to improve business. When you work with us, it\u2019s like working with an extension of your team.[\/vc_column_text]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tREAD THE CASE STUDY<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2rem”][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1547227782746{padding: 10px !important;}”][vc_empty_space height=”6rem”][vc_single_image image=”19690″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section parallax=”content-moving” parallax_image=”19431″ css=”.vc_custom_1651514280407{background-color: #0286c8 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”6rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”top” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1547227782746{padding: 10px !important;}”][vc_single_image image=”21668″ img_size=”full”][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″ css=”.vc_custom_1651506194434{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}” el_id=”wbtn”][vc_custom_heading text=”User Generated Content” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1667825673869{padding-left: 0px !important;}” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsocial-media-services%2Finsights%2F||target:%20_blank|”][vc_column_text css=”.vc_custom_1667825679610{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]The role of social media in the fashion industry has evolved from one-way advertising to an exchange of content, ideas, and messaging between the brands and their followers. Because of its visual, creative, and social nature, fashion is an industry that social media users are naturally drawn towards.<\/p>\n

In this piece, we examine the influence of social media on the fashion industry and how the world\u2019s most innovative fashion brands have turned to influencers and their own consumers for content.[\/vc_column_text]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tREAD THE ARTICLE<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1667210301595{background-color: #f2f2f2 !important;}” el_id=”lets_talk”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1634756283416{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]