{"id":15676,"date":"2020-08-21T09:43:57","date_gmt":"2020-08-21T09:43:57","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=15676"},"modified":"2022-02-24T18:05:00","modified_gmt":"2022-02-24T18:05:00","slug":"us-social-media-and-retail-consumer-shopping-habits-whitepaper","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/us-social-media-and-retail-consumer-shopping-habits-whitepaper","title":{"rendered":"Social media and retail: consumer shopping habits | Whitepaper US"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1645725834777{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/06\/Socialmediafashion-1.jpg?id=15009) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; bg_gradient1=&#8221;rgba(0,0,0,0.2)&#8221; bg_gradient2=&#8221;rgba(0,0,0,0.2)&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Social Media and Retail: Consumer Shopping Habits Are Changing&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645725813734{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;20vh&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]\n<h3 class=\"p1\">People are attracted to and inspired by emotion. It\u2019s emotional content that people want to share with others. The first brands to bake that kind of emotion into their shopping experience are going to win.<\/h3>\n<p class=\"p1\">Brands will need to make good use of data and social listening to understand how they can provide what people want in the post-pandemic world.<\/p>\n[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: left;\"><strong>Some retail and fashion brands we&#8217;ve gotten results for:<\/strong><\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_images_carousel images=&#8221;14990,14991,14992,10245&#8243; img_size=&#8221;500&#215;500&#8243; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; slides_per_view=&#8221;2&#8243; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221; css_animation=&#8221;appear&#8221; el_class=&#8221;.center&#8221;][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<strong>Our guide offers valuable insights on the recent changes in consumer habits for the retail industry.<\/strong>[\/vc_column_text][vc_empty_space][vc_column_text]<iframe height=\"540vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/WhitepaperRetailUS\/formperma\/wjyYAp8hvkfyK5A3bZVWmwLmqgKln1lOx7FfVKuQsPQ\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]\n<h3 class=\"p1\">People are attracted to and inspired by emotion. It\u2019s emotional content that people want to share with others. The first brands to bake that kind of emotion into their shopping experience are going to win.<\/h3>\n<p class=\"p1\">Brands will need to make good use of data and social listening to understand how they can provide what people want in the post-pandemic world.<\/p>\n[\/vc_column_text][vc_column_text]\n<h4 style=\"text-align: left;\"><strong>Some retail and fashion brands we&#8217;ve gotten results for:<\/strong><\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_images_carousel images=&#8221;14990,14991,14992,10245&#8243; img_size=&#8221;500&#215;500&#8243; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; slides_per_view=&#8221;2&#8243; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221; css_animation=&#8221;appear&#8221; el_class=&#8221;.center&#8221;][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<strong>Our guide offers valuable insights on the recent changes in consumer habits for the retail industry.<\/strong>[\/vc_column_text][gravityform id=&#8221;41&#8243; field_values=&#8221;region=uk&#8221; title=&#8221;false&#8221; description=&#8221;false&#8221; ajax=&#8221;false&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1597659981108{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space][vc_column_text]\n<h3 style=\"text-align: center;\">Here&#8217;s some more resources for you<\/h3>\n[\/vc_column_text]\t<div id=\"thb-posts-shortcode-66338d51f289e\"  class=\"posts-shortcode align-stretch style1 row  \" data-loadmore=\"#loadmore-794\" data-security=\"ece2a1946b\">\n\t\t\t\t\t\t\t<div class=\"small-12 medium-6 large-4 columns\">\n\t<article itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post style1 post-14857 page type-page status-publish has-post-thumbnail hentry\" role=\"article\">\n\t\t\t\t<figure class=\"post-gallery\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/pivoting-your-social-media\" rel=\"bookmark\" title=\"Pivoting your social media | Whitepaper\">\n\t\t\t\t<img width=\"640\" height=\"400\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-640x400.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"Pivot\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-20x13.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/pivoting-your-social-media\" title=\"Pivoting your social media | Whitepaper\">Pivoting your social media | Whitepaper<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1590758750438{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-e1590758725817.jpg?id=14878) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Pivoting Your Social Media During A Crisis &#8211; Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a> on May 28, 2020\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2020-05-28T13:11:39+01:00\" itemprop=\"datePublished\" content=\"2020-05-28T13:11:39+01:00\">2020-05-28T13:11:39+01:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2023-05-31T16:51:41+01:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/The-Social-Element-Logo-White-RGB-160px-1.png\">\n\t\t\t<\/span>\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/\">\n\t\t<\/span>\n\t\t\t\t<span class=\"hide\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/joshdatsu-ImpHLtakAMY-unsplash-e1590758725817.jpg\">\n\t\t\t<meta itemprop=\"width\" 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src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-640x400.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"global crisis\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179-20x13.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/social-navigation-helping-brands-navigate-through-a-global-crisis\" title=\"Navigate Your Brand Through A Global Crisis &#8211; Social Media Whitepaper\">Navigate Your Brand Through A Global Crisis &#8211; Social Media Whitepaper<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1584719892351{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/crisis-management-e1584719860834.jpg?id=14125) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Navigate Your Brand Through A Global Crisis Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1687017713791{padding-left:&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a> on March 20, 2020\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2020-03-20T15:56:06+00:00\" itemprop=\"datePublished\" content=\"2020-03-20T15:56:06+00:00\">2020-03-20T15:56:06+00:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2023-06-17T17:11:53+01:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/The-Social-Element-Logo-White-RGB-160px-1.png\">\n\t\t\t<\/span>\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/\">\n\t\t<\/span>\n\t\t\t\t<span class=\"hide\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/green-and-multicolored-globe-893179.jpg\">\n\t\t\t<meta itemprop=\"width\" 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src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights.jpg 650w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-610x381.jpg 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights-20x12.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/simplifying-complex-social-media-for-global-brands\" title=\"Simplifying Complex Social Media &#8211; Whitepaper &#8211; The Social Element\">Simplifying Complex Social Media &#8211; Whitepaper &#8211; The Social Element<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1550659640735{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/advice-advise-advisor-7097.jpg?id=11304) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Simplifying Complex Social Media For Global Brands &#8211; Whitepaper&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;&hellip;<\/p>\n\t\t<\/div>\n\t\t<aside class=\"post-meta\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a> on February 10, 2019\t\t<\/aside>\n\t\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<strong rel=\"author\" itemprop=\"author\" class=\"author\"><a href=\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\" title=\"Posts by The Social Element\" rel=\"author\">The Social Element<\/a><\/strong>\n\t\t<time class=\"date published time\" datetime=\"2019-02-10T15:16:44+00:00\" itemprop=\"datePublished\" content=\"2019-02-10T15:16:44+00:00\">2019-02-10T15:16:44+00:00<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"date updated\" content=\"2023-06-21T14:16:14+01:00\">\n\t\t<span class=\"hide\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"The Social Element\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/The-Social-Element-Logo-White-RGB-160px-1.png\">\n\t\t\t<\/span>\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/\">\n\t\t<\/span>\n\t\t\t\t<span class=\"hide\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t<meta itemprop=\"url\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Insights.jpg\">\n\t\t\t<meta itemprop=\"width\" content=\"650\">\n\t\t\t<meta itemprop=\"height\" content=\"406\">\n\t\t<\/span>\n\t\t\t\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/simplifying-complex-social-media-for-global-brands\">\n\t<\/aside>\n\t\t<\/article>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t[vc_empty_space][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1645725834777{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/06\/Socialmediafashion-1.jpg?id=15009) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; bg_gradient1=&#8221;rgba(0,0,0,0.2)&#8221; bg_gradient2=&#8221;rgba(0,0,0,0.2)&#8221;][vc_column 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