{"id":18000,"date":"2021-04-16T14:41:31","date_gmt":"2021-04-16T14:41:31","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=18000"},"modified":"2023-05-31T15:52:44","modified_gmt":"2023-05-31T14:52:44","slug":"inclusive-social-marketing","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/inclusive-social-marketing","title":{"rendered":"Inclusive Marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1618583739210{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/04\/pexels-rodnae-productions-7403066.jpg?id=18006) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Inclusive Marketing In Social Media&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1682005881697{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1602687036055{background-color: #f2f2f2 !important;}&#8221;][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;15393&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1622133701812{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Inclusivity humanises your brand&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645721730879{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1622551553138{margin-bottom: 0px !important;}&#8221;]\n<h4>As things start to change and adapt post-pandemic, it&#8217;s a chance to refresh. Put inclusivity at the core of your content, <a href=\"https:\/\/thesocialelement.agency\/social-media-services\/social-media-strategy-and-consultancy\">strategies<\/a> and at the heart of your business.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;none&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243;]<div id=\"ultimate-video-91546634c2d492f55\" class=\"ult-video  ult-adjust-bottom-margin ultimate-video-91546634c2d492f55 ultv-2920 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"uv_iframe\">\r\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#1f1f1e\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/2g88Ju6nkcg?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\">\r\n\t\t\t\t\t\t\t\t<img class=\"ultv-video__thumb\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4630670.jpg\"\/>\r\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:75px\"><svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ultv-youtube-icon-bg\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\" fill=\"#1f1f1e\" ><\/path><path d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" fill=\"#fff\"><\/path><path d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,22.34 45.02,23.46 z\" fill=\"#ccc\"><\/path><\/svg><\/div> <\/div> <\/div><\/div><\/div>[vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; 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use_theme_fonts=&#8221;yes&#8221;][vc_btn title=&#8221;Read More&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;xs&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeIn&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fcan-you-create-agency-thats-inclusive-default-tamara-littleton|target:_blank&#8221;][vc_empty_space height=&#8221;1rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1622132548942{background-color: #bee1e3 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;5 easy ways to create accessible content on social media&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645721577168{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;18146&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;1&#8243; css=&#8221;.vc_custom_1612439035218{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column css=&#8221;.vc_custom_1612439148755{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17573&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Descriptive image captions and alt text&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645721588452{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1685544347109{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Facebook, Twitter, Instagram and LinkedIn provide specific fields for you to add alt text to images<\/span>, but you can do much more. If you are marketing using video platforms offer a number of caption editing capabilities in the creator area of a platform and there are lots of advanced softwares for more specialized approaches to captions. Failing to properly assign captions and alt tags, sends a message, and not a great one.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18147&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;2&#8243;][vc_column css=&#8221;.vc_custom_1612439165613{padding-left: 4% !important;background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18148&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17574&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Include video captions and descriptions&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645721608790{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1685544559045{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Are you marketing on TikTok and Youtube? You need to be captioning and describing your content. This not only offers an opportunity to better communicate your message, but also includes a larger audience. Platforms increasingly give you freedom to use more content, take it to connect more deeply!\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;3&#8243;][vc_column css=&#8221;.vc_custom_1612439183149{padding-left: 4% !important;background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17575&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Avoid special characters&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645721619687{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1685544627116{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Did you know that many platforms and softwares used to translate content can\u2019t read special characters? Some voiceover tools read special formatting very differently. Be sure that your messaging is coming through clearly through careful use of special characters.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18149&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;4&#8243; css=&#8221;.vc_custom_1612439198409{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18150&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17576&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Visualise links&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645721642785{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1685544680884{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Are you using hover animation or underline in your links? 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