{"id":18818,"date":"2022-02-23T11:49:54","date_gmt":"2022-02-23T11:49:54","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=18818"},"modified":"2022-02-23T12:25:54","modified_gmt":"2022-02-23T12:25:54","slug":"social-media-for-gaming","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/industries\/social-media-for-gaming","title":{"rendered":"Social Media for Gaming | The Social Element"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1604079005111{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-CPG.jpg?id=16653) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Social Media for Gaming&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645616824837{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1603725399168{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Gaming is interactive, so social media should be too.&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645616833581{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1629986889526{margin-bottom: 0px !important;}&#8221;]\n<h4><span style=\"font-weight: 400;\">Gaming is a world of its own and its foundations and future inform so much of what is happening in social media. When 2020 restricted our interactions in physical spaces, virtual gaming spaces became a place to discover new realities, connect with peers, and have fun.\u00a0<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">We take a cue from players and games and help brands merge the virtual gaming worlds with the social media world, creating a seamless experience where gamers can get excited about new releases, feel connected to a like-minded community, and get further immersed in your brand\u2019s game universe. <\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1645618521088{padding-left: 0px !important;}&#8221;]<div class=\" ubtn-ctn-left \"><button type=\"button\" id=\"ubtn-5312\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-custom ubtn-no-hover-bg  ulta-float  ubtn-sep-icon ubtn-sep-icon-at-right  ubtn-left   tooltip-66372deb4af32\"  data-hover=\"#dd9933\" data-border-color=\"\" data-bg=\"\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-5312'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;width:px;min-height:20px;padding:px 0px;border:none;color: #ffffff;\"><span class=\"ubtn-data ubtn-icon\"><i class=\"Defaults-angle-right\" style=\"font-size:30px;color:;\"><\/i><\/span><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >NEW BUTTON<\/span><\/button><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;]<div class=\" ubtn-ctn-left \"><button type=\"button\" id=\"ubtn-6641\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-large ubtn-no-hover-bg  ulta-float  ubtn-sep-icon ubtn-sep-icon-at-right  ubtn-left   tooltip-66372deb4b029\"  data-hover=\"#dd9933\" data-border-color=\"\" data-bg=\"\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-6641'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-weight:normal;border:none;color: #000000;\"><span class=\"ubtn-data ubtn-icon\"><i class=\"Defaults-angle-right\" style=\"font-size:40px;color:;\"><\/i><\/span><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >NEW BUTTON<\/span><\/button><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1603739193596{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/07\/CPG_Industry-v2.jpg?id=12501) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Social Media for the CPG Industry&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1554388677559{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1603739306694{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_custom_heading text=&#8221;Use social to elevate your CPG brand&#8221; font_container=&#8221;tag:h1|text_align:center|color:%2300b5e2&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1554388762981{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1557408419752{margin-bottom: 0px !important;}&#8221;]\n<h4 style=\"text-align: center;\">In a time when screen time outpaces face time, customers expect more from their CPG brands. Long gone are the days of product-centric advertising. Today\u2019s consumer looks for brands that speak to them, not just sell to them.<\/h4>\n<h4 style=\"text-align: center;\">That\u2019s where we come in. We help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.<\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1603739317553{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;10vh&#8221;]\t<a class=\"btn thb-border-style full accent animation top-to-bottom .center large\" href=\"https:\/\/thesocialelement.agency\/get-in-touch\/\" target=\"_self\" role=\"button\" title=\"Contact\"><span>Contact<\/span><\/a>\n\n\t[vc_empty_space height=&#8221;10vh&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column thb_color=&#8221;thb-light-column&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-10&#8243;][vc_empty_space][vc_custom_heading text=&#8221;Some CPG Brands We&#8217;ve Gotten Results for:&#8221; font_container=&#8221;tag:h6|text_align:center|color:%2300b5e2&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;]\t<div id=\"thb-client-logos-22\" class=\"thb-client-row  \">\n\t\t<div class=\"row no-padding thb-client-carousel  style1\" data-columns=\"small-6 thb-5\" data-center=\"true\" data-navigation=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-client small-6 thb-5 columns \" style=\"border-color: #f0f0f0\">\n\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/300px-Solid_white.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/300px-Solid_white.png 300w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/300px-Solid_white-150x150.png 150w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/300px-Solid_white-20x20.png 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<div class=\"thb-client small-6 thb-5 columns \" style=\"border-color: #f0f0f0\">\n\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Oreo.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Oreo.jpg 300w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Oreo-150x150.jpg 150w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Oreo-20x20.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<div class=\"thb-client small-6 thb-5 columns \" style=\"border-color: #f0f0f0\">\n\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Keurig.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Keurig.jpg 300w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Keurig-150x150.jpg 150w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Keurig-20x20.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<div class=\"thb-client small-6 thb-5 columns \" style=\"border-color: #f0f0f0\">\n\t\t\t\t\t<img width=\"195\" height=\"195\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/Mondelez-logo.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/Mondelez-logo.png 195w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/Mondelez-logo-150x150.png 150w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/Mondelez-logo-20x20.png 20w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1603723772016{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;3\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\"><span style=\"color: #00b5e2;\">Let&#8217;s make social media work for your gaming brand<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;45%&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%234f3180&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1645616856459{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;of gamers are women and 46% of all gamers in the world are aged 36 or higher.&#8221; font_container=&#8221;tag:h4|text_align:left|color:%234f3180&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]\n<h3>Understand your audience<\/h3>\n<p><span style=\"font-weight: 400;\">Gamers are a more diverse audience than you might think; <\/span><a href=\"https:\/\/www.athena40.org\/45-percent-of-gamers-are-women\"><span style=\"font-weight: 400;\">45% of gamers<\/span><\/a><span style=\"font-weight: 400;\"> are women and <\/span><a href=\"https:\/\/review42.com\/resources\/video-game-statistics\"><span style=\"font-weight: 400;\">46% of all gamers<\/span><\/a><span style=\"font-weight: 400;\"> in the world are aged 36 or higher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing who you\u2019re speaking to is the first step to crafting the right gaming social media experience. Using <\/span><a href=\"https:\/\/thesocialelement.agency\/us\/social-media-services\/social-media-insights-reporting\"><span style=\"font-weight: 400;\">insights<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ll tell you the who, what, when, where, and why of your social media performance. Our teams can turn all this data into a strategy fit for your brand, helping to drive conversations and create connections. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^16655|url^https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/The-Social-Element-CPG-Backlground-1.jpg|caption^null|alt^null|title^The-Social-Element-CPG-Backlground-1|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;45vh&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]\n<h3><b>Social Listening<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gaming is interactive, so social media should be too. Let\u2019s use <\/span><a href=\"https:\/\/thesocialelement.agency\/us\/social-media-services\/social-listening\"><span style=\"font-weight: 400;\">social listening<\/span><\/a><span style=\"font-weight: 400;\"> and join the conversation. See what your audience is saying about you, learn what they think about your competitors and direct the conversation to your advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boost your social content by tapping into user-generated content. Shout out your fans by reposting their fan art or photo modes. Show who\u2019s into your games and start building the loyal community for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your ear to the ground to seek out any negative content and conversation. If there\u2019s a bug or server outage, you want to be the first to know. We\u2019ll use social listening to help you detect and address any issues so your gamers feel heard. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;48%&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%23ffb800&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;of gamers on YouTube report that they actually spend more time watching others play&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffb800&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^16656|url^https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/The-Social-Element-CPG-Backlground-2.jpg|caption^null|alt^null|title^The-Social-Element-CPG-Backlground-2|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;35vh&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;72%&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%2344d62c&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;of all hours users spend watching live streams on the Internet.&#8221; font_container=&#8221;tag:h4|text_align:left|color:%2344d62c&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]\n<h3><b>Content Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gamers as a group are digitally savvy and are usually active across multiple platforms. Here\u2019s a rundown of the top social networks for gaming brands:\u00a0<\/span><\/p>\n<h3><strong>Twitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Twitch accounts for over <\/span><a href=\"https:\/\/brand24.com\/blog\/twitch-marketing\/\"><span style=\"font-weight: 400;\">72% of all hours <\/span><\/a><span style=\"font-weight: 400;\">users spend watching live streams on the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitch is ideal for any gaming studio looking to make the most of influencer marketing. You should consider working with top streamers that have millions of followers for games in your niche.<\/span><\/p>\n<h3><strong>Discord\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Discord is the principal social network for gamers and offers an anonymous space to communicate ad free. It <\/span><a href=\"https:\/\/www.npr.org\/2021\/03\/31\/983157378\/group-chatting-platform-discord-might-change-social-media-with-their-business-mo?t=1629016831970\"><span style=\"font-weight: 400;\">doubled in size in 2020<\/span><\/a><span style=\"font-weight: 400;\"> and operates similarly to Reddit, or a groupchat where gamers chat in real time with voice, text, and video, without being tracked by platform analytics for ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discord\u2019s subscription based business model, selling emojis and advanced settings to users instead of ad space, results in a user centered experience. Gaming audiences communicate much more candidly, giving brands a direct line to unfiltered feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking to get REAL insights into your game? Discord is the best place.\u00a0<\/span><\/p>\n<h3><strong>Twitter<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your brand needs to be on Twitter to stay relevant in the gaming world. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-gamers\/\"><span style=\"font-weight: 400;\">55% of gamers<\/span><\/a><span style=\"font-weight: 400;\"> check in on the platform daily, and 68% specifically do so to keep up with gaming news and trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Twitter to have human and friendly conversations with your fans, using it to boost awareness of your games. It\u2019s an awesome place to get in front of gamers because many people share their thoughts and reviews about new releases on Twitter.\u00a0<\/span><\/p>\n<h3><strong>Facebook<\/strong><\/h3>\n<p><a href=\"https:\/\/www.marketingweek.com\/social-media-a-new-frontier-for-gaming\/\"><span style=\"font-weight: 400;\">1 billion hours a month<\/span><\/a><span style=\"font-weight: 400;\"> are spent playing games on Facebook. Aside from its built-in games, Facebook is also a platform where gamers come together to join groups and pages where they can discuss new releases and even find people to play with online. Use it to build buzz and conversation around your new release or host events for your brand\u2019s gaming community.\u00a0<\/span><\/p>\n<h3><strong>YouTube<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube is another platform where gamers go to build a community around their favorite games. <\/span><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-gaming-influencers-sway-marketing-in-the-gaming-industry#:~:text=Gamers%20happily%20while%20away%20hours,more%20time%20watching%20others%20play.\"><span style=\"font-weight: 400;\">48% of gamers on YouTube<\/span><\/a><span style=\"font-weight: 400;\"> report that they actually spend more time watching others play games than playing themselves so they can learn tips and discover new games from their favorite influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to Twitch, YouTube is an ideal place to tap into influencer marketing. With YouTube Live and YouTube Premier, creators can connect with their fans over live gameplay for an immersive and social experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can help you identify which platforms you need to be on, then help you form a <\/span><a href=\"https:\/\/thesocialelement.agency\/us\/social-media-services\/social-media-content-strategy\"><span style=\"font-weight: 400;\">social content strategy<\/span><\/a><span style=\"font-weight: 400;\"> to maximize engagement across the board. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1581615355681{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;LEARN MORE&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1581615355681{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1556810035826{background: #00b5e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/Social-Element-diagonal-line-top-bottom-1.png?id=11986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; css=&#8221;.vc_custom_1547135682569{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;\u201cWe consider our relationship with The Social Element to be a partnership, with a proactive approach. The team keep our consumers at the forefront of all decisions, and have allowed us to move our business forward through their approach to social.\u201d&#8221; font_container=&#8221;tag:h6|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645616912278{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1557048711575{margin-bottom: 0px !important;padding-left: 0px !important;}&#8221;]\n<h4 style=\"text-align: center;\">Sr. Manager, Consumer Conversations, Mondelez<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629992409433{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;How We Approach Social Media for CPG&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1603739907181{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1603739926411{margin-bottom: 0px !important;}&#8221;]\n<h4>Our strategy is to immerse ourselves in your brand and become an extension of your team. We go through employee training, learn the ins and outs of your brand, and integrate ourselves with your internal processes. We advocate for your voice to be heard among the competition.<\/h4>\n<p>Once we have a seat at the table, we dive deep into your goals, structure, and priorities to recommend social media strategies that get your product into customers\u2019 shopping carts. But don\u2019t take our word for it \u2013 explore our latest\u00a0CPG industry case studies\u00a0and insights to see how we can elevate your brand\u2019s social media strategy.[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629992223138{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1547227998256{padding: 10px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1554632753222{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/04\/blue-moon-case-study.jpg?id=11796) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;150px&#8221;][vc_custom_heading text=&#8221;Turn Customers into Evangelists&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1554632554245{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;150px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1547225714649{background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;.vc_custom_1564055980511{padding-top: 5vh !important;padding-right: 5vh !important;padding-bottom: 5vh !important;padding-left: 5vh !important;}&#8221;]<span style=\"font-weight: 400;\">The CPG customer journey doesn\u2019t end after checkout. According to a <\/span><a href=\"https:\/\/www.getambassador.com\/blog\/social-customer-service-infographic\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\">, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A robust customer service experience is what turns customers into repeat customers, and repeat customers into advocates. Through human responses and delightful customer interactions, we can make you your customer\u2019s go-to brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read our case study on how we made Blue Moon one of the fastest beer brands to reply to customer inquiries. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1564055798462{background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_btn title=&#8221;READ OUR CASE STUDY&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeIn&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fportfolio%2Fincreasing-brand-love-on-social%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629992394494{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629992242010{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1547228052351{padding: 10px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1564084612306{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/07\/Managing-SM-at-scale-v2.jpg?id=12520) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;150px&#8221;][vc_custom_heading text=&#8221;Manage Social Media at Scale&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1554643087002{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;150px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1547225714649{background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;.vc_custom_1564056035855{padding-top: 5vh !important;padding-right: 5vh !important;padding-bottom: 5vh !important;padding-left: 5vh !important;}&#8221;]<span style=\"font-weight: 400;\">CPG is all about outreach. Packaged goods have a wide audience, and so it\u2019s crucial for CPG brands to get seen as much as possible. But when working across multiple countries, languages, and sub-brands, it can be challenging to maintain a consistent social media presence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wrote this white paper to illuminate the processes for a successful and scalable social media strategy. It starts with defining the structure of your global social media strategy and dives deep into the resources and cultural fluency needed to execute large-scale social media campaigns. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1564055824661{background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_btn title=&#8221;DOWNLOAD WHITEPAPER&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeIn&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fwhat-we-think%2Fmanaging-social-media-at-scale%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629992384287{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629992257393{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1547228166937{padding: 10px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1557054377013{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/Rebuild_Brand_Affinity.jpg?id=12090) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;150px&#8221;][vc_custom_heading text=&#8221;Rebuild Brand Affinity&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1557054405700{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;150px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1547226742048{background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;.vc_custom_1564055952805{padding-top: 5vh !important;padding-right: 5vh !important;padding-bottom: 5vh !important;padding-left: 5vh !important;}&#8221;]<span style=\"font-weight: 400;\">Our client, a global alcohol brand, recognized that they were missing out on brand affinity and sales opportunities with consumers in FY\u201919. On social media platforms, where To Buy questions were left unanswered, and comments unengaged with. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our first step to rebuild brand affinity was to perform a full audit of the opportunity. We moved away from copy and pasting of standard responses and performed Traffic Pattern Analysis to determine when community management should take place. After launching a pilot of this process on two of the brands, response time decreased to 3 hours and consumer responses increased by an astounding 7,700% (quarter over quarter)! We rolled out our strategy to the rest of the portfolio, which resulted in overall sentiment trending up 6% year over year, with 63% of all comments being positive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing a cross-functional, consumer-focused community engagement strategy, we were able to increase brand affinity and bring consumers closer to cart. \u00a0<\/span>[\/vc_column_text][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;10vh&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;3\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_empty_space height=&#8221;10vh&#8221;]\t<a class=\"btn thb-text-style full accent animation top-to-bottom .center large\" href=\"https:\/\/thesocialelement.agency\/what-we-think\/simplifying-complex-social-media\/\" target=\"_blank\" role=\"button\" title=\"Download\"><span>Download<\/span><\/a>\n\n\t[vc_empty_space height=&#8221;10vh&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text]\n<h2 style=\"text-align: center;\">Learn more<\/h2>\n[\/vc_column_text][vc_empty_space]\t<div id=\"thb-posts-shortcode-66372deb4c0e6\"  class=\"posts-shortcode align-stretch style1 row  \" data-loadmore=\"#loadmore-625\" data-security=\"b2a7b45fbb\">\n\t\t\t\t\t\t\t<div class=\"small-12 medium-6 large-4 columns\">\n\t<article itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post style1 post-14623 page type-page status-publish has-post-thumbnail hentry\" role=\"article\">\n\t\t\t\t<figure class=\"post-gallery\">\n\t\t\t<a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/fmcg-brands-managing-a-crisis-whitepaper\" rel=\"bookmark\" title=\"Managing a global crisis for FMCG brands | Whitepaper\">\n\t\t\t\t<img width=\"640\" height=\"400\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/peter-bond-KfvknMhkmw0-unsplash-640x400.jpg\" class=\"attachment-werkstatt-blog-2x size-werkstatt-blog-2x wp-post-image\" alt=\"FMCG\" decoding=\"async\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/peter-bond-KfvknMhkmw0-unsplash-640x400.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/peter-bond-KfvknMhkmw0-unsplash-320x200.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/peter-bond-KfvknMhkmw0-unsplash-20x13.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t<\/a>\n\t\t<\/figure>\n\t\t\t\t<aside class=\"post-category\">\n\t\t\t\t\t<\/aside>\n\t\t<header class=\"post-title entry-header\">\n\t\t\t<h4 class=\"entry-title\" itemprop=\"name headline\"><a href=\"https:\/\/thesocialelement.agency\/what-we-think\/social-media-white-papers\/fmcg-brands-managing-a-crisis-whitepaper\" title=\"Managing a global crisis for FMCG brands | Whitepaper\">Managing a global crisis for FMCG brands | Whitepaper<\/a><\/h4>\t\t<\/header>\n\t\t<div class=\"post-content\">\n\t\t\t<p>[vc_row thb_full_width=&#8221;true&#8221; 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We\u2019ll get in touch with you ASAP.&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1645616979740{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1645616990537{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"680vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611756789506{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][vc_single_image image=&#8221;12007&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Are you ready to amplify your social strategy? 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We\u2019ll get in touch with you ASAP.&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1554817746231{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1551188851280{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][gravityform id=&#8221;21&#8243; field_values=&#8221;region=uk&#8221; title=&#8221;false&#8221; description=&#8221;false&#8221; ajax=&#8221;true&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1604079005111{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/10\/TSE-Website-Feature-CPG.jpg?id=16653) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Social Media for Gaming&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645616824837{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221;&hellip;<\/p>\n","protected":false},"author":32,"featured_media":0,"parent":12658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media for Gaming | The Social Element - The Social Element<\/title>\n<meta name=\"description\" content=\"Gaming is a world of its own and its foundations and future inform so much of what is happening in social media. 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