{"id":19044,"date":"2021-11-04T13:01:06","date_gmt":"2021-11-04T13:01:06","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=19044"},"modified":"2023-05-31T15:39:09","modified_gmt":"2023-05-31T14:39:09","slug":"disruptive-platforms","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/disruptive-platforms","title":{"rendered":"Disruptive Platforms"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1636035777867{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/11\/soheb-zaidi-yuv1FPyZdR0-unsplash-1.jpg?id=19226) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space height=”200px”][vc_custom_heading text=”Disruptive
\nPlatforms” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1645464917930{padding-left: 0px !important;}”][vc_empty_space height=”200px”][\/vc_column][vc_column width=”5\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1602687036055{background-color: #f2f2f2 !important;}”][vc_row disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”15393″ img_size=”large”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1636030364201{padding-left: 0px !important;}”][vc_custom_heading text=”They’re forcing us to think differently.” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1645464926694{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1685543467614{margin-bottom: 0px !important;}”]\n

Disruptive platforms are engaging audiences in new ways. What does this mean for marketers?<\/a><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”5\/12″]\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Disruptive\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Only\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Discord\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tumblr\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_column_text]Tik Tok, Discord, Tumblr, what makes a platform disruptive? Do we view disruption, as marketers, in terms of the content that we need to produce to make an impact, or is it the way that the platform monetizes use? This social media white paper talks about what makes a platform disruptive and offers samples how socio political and economic context, technology, and cultural factors breed disruptive platforms. What are the elements your brand needs to succeed on disruptive platforms and how do you know if they are right for you? Read more! <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1636025533353{padding-right: 2rem !important;padding-left: 2rem !important;background-color: #2e3967 !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_single_image image=”17551″ img_size=”medium” alignment=”center”][vc_empty_space height=”0.5rem”][vc_custom_heading text=”Behind The Paywall: Subscription Based Platforms” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsubscription-based-platforms|target:_blank”][vc_btn title=”Read More” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”xs” align=”center” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fsubscription-based-platforms|title:Why%20inclusivity%20matters%20in%20social%20media%20content|target:_blank”][vc_empty_space height=”1rem”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17552″ img_size=”medium” alignment=”center”][vc_empty_space height=”0.5rem”][vc_custom_heading text=”Brand Risk-Takers: Disruptive Platforms in Social Media” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Muli%3A300%2C300italic%2Cregular%2Citalic|font_style:400%20regular%3A400%3Anormal” link=”url:https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F368274%2Fbrand-risk-takers-social-media-marketing-on-disru.html|target:_blank”][vc_btn title=”Read More” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”xs” align=”center” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F368274%2Fbrand-risk-takers-social-media-marketing-on-disru.html|title:Brand%20Risk%20Takers%20|target:_blank”][vc_empty_space height=”1rem”][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” css=”.vc_custom_1636025764529{background-color: #ffffff !important;}”][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”]\t
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I define disruptive as something that challenges the norm and how we do things now. For these platforms, their features and\/or audience puts them in this category. All of them offer a certain level of risk-reward, but for some brands, it\u2019s a risk worth taking.<\/p>\n<\/blockquote>\n\t\t\t\t\t\"Ashley\t\t\t

\n\t\t\t\tAshley Cooksley<\/cite>\n\t\t\tManaging Director, North America<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[vc_empty_space height=”4rem”][vc_column_text css=”.vc_custom_1636036537769{margin-bottom: 0px !important;}”]\n

3 Disruptive Platforms You Should Know About<\/h3>\n[\/vc_column_text][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”1\/3″][vc_custom_heading text=”Only Fans” font_container=”tag:h2|text_align:center|color:%232e3967″ use_theme_fonts=”yes”]\t
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\n\t\t\t\t\tDon't just shock, show support\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\tYou need to be a supporter for the creators and community, you will get some press attention. Make sure it\u2019s for the right reason. Just because you want to be \u201cedgy\u201d doesn\u2019t mean you\u2019re an ally.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t