{"id":19493,"date":"2021-12-14T14:39:23","date_gmt":"2021-12-14T14:39:23","guid":{"rendered":"https:\/\/thesocialelement.agency\/?page_id=19493"},"modified":"2022-02-23T17:31:12","modified_gmt":"2022-02-23T17:31:12","slug":"language-in-marketing","status":"publish","type":"page","link":"https:\/\/thesocialelement.agency\/language-in-marketing","title":{"rendered":"Language In Marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1639586720589{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/12\/allgo-an-app-for-plus-size-people-gMCDp-ndgK8-unsplash-1-2.jpg?id=19531) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;20vh&#8221;][vc_empty_space height=&#8221;20vh&#8221;][vc_empty_space height=&#8221;20vh&#8221;][vc_custom_heading text=&#8221;Language In Marketing&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637334916{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1602687036055{background-color: #f2f2f2 !important;}&#8221;][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;15393&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1622133701812{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Gender and Emoji in Language.&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637343639{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1639584846031{margin-bottom: 0px !important;}&#8221;]\n<h4>Know your voice. Know your brand. Know your audience.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;none&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;7\/12&#8243;]<div id=\"ultimate-video-8569662f52fcb431a\" class=\"ult-video  ult-adjust-bottom-margin ultimate-video-8569662f52fcb431a ultv-8696 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"vimeo_video\">\r\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#1f1f1e\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/player.vimeo.com\/video\/656603669?loop=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;color&amp;autopause=0&amp;autoplay=1\">\r\n\t\t\t\t\t\t\t\t<img class=\"ultv-video__thumb\" src=\"https:\/\/i.vimeocdn.com\/video\/1325565973-cea4166d9ac23492e9238aae248aee23a0716a16e8ccc7c207cf9154a043ce93-d_840\"\/>\r\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:75px\"><svg version=\"1.1\" height=\"100%\" width=\"100%\"  viewBox=\"0 14.375 95 66.25\"><path class=\"ultv-vimeo-icon-bg\" d=\"M12.5,14.375c-6.903,0-12.5,5.597-12.5,12.5v41.25c0,6.902,5.597,12.5,12.5,12.5h70c6.903,0,12.5-5.598,12.5-12.5v-41.25c0-6.903-5.597-12.5-12.5-12.5H12.5z\"\/><polygon fill=\"#FFFFFF\" points=\"39.992,64.299 39.992,30.701 62.075,47.5 \"\/><\/svg><\/div> <\/div> <\/div><\/div><\/div>[vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; 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outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;xs&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeIn&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Femojis-what-you-should-know|title:Emojis%3A%20What%20you%20need%20to%20know%20before%20you%20hit%20send|target:_blank&#8221;][vc_empty_space height=&#8221;1rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1639585531847{background-color: #aee1e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;5 Steps To Inclusive Language In Marketing&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637378326{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;19496&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;1&#8243; css=&#8221;.vc_custom_1612439035218{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column css=&#8221;.vc_custom_1612439148755{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17573&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Start with an open mind&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637395174{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1639148134892{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">A large part of a marketers job is to use the right words to communicate, to broaden (not limit) our audiences.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;19497&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;2&#8243;][vc_column css=&#8221;.vc_custom_1612439165613{padding-left: 4% !important;background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;19499&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17574&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Do the research&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637403536{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1639148185538{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">There are so many resources out there to help you learn about inclusive language <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;3&#8243;][vc_column css=&#8221;.vc_custom_1612439183149{padding-left: 4% !important;background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17575&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Understand your community&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637416564{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1639148249675{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">Communities evolve. Listen to how yours might be changing<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;19526&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; el_id=&#8221;4&#8243; css=&#8221;.vc_custom_1612439198409{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/Vertical-Connector.png?id=17579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;25vh&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;19527&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;17576&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;1rem&#8221;][vc_custom_heading text=&#8221;Small changes make a big difference&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1645637425277{margin-left: 0px !important;border-left-width: 0px 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