{"id":23427,"date":"2023-11-09T10:37:07","date_gmt":"2023-11-09T10:37:07","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=podcast&#038;p=23427"},"modified":"2023-11-09T10:37:07","modified_gmt":"2023-11-09T10:37:07","slug":"kate-cox-cmo-at-brightbid-why-marketings-not-the-only-unicorn","status":"publish","type":"podcast","link":"https:\/\/thesocialelement.agency\/podcast\/kate-cox-cmo-at-brightbid-why-marketings-not-the-only-unicorn","title":{"rendered":"Kate Cox, CMO at BrightBid: Why marketing\u2019s not the only unicorn"},"content":{"rendered":"<p>This week, we\u2019re talking to <a href=\"https:\/\/www.linkedin.com\/in\/kateecox\/\" target=\"_blank\" rel=\"noopener\">Kate Cox<\/a>, chief marketing officer of adtech company BrightBid.<\/p>\n<p>BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses.<\/p>\n<p>Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like GoDaddy and Moneypenny.<\/p>\n<p>Kate talks to Wendy and Tamara about the support of her managers, like <a href=\"https:\/\/www.linkedin.com\/in\/marie-oldham-19576129\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\">Marie Oldham<\/a> (her boss at Leo Burnett and Havas Media) helped shape her career and discusses how marketing helps drive business, but shouldn\u2019t be held responsible for absolutely everything.<\/p>\n<h4><\/h4>\n<h4>Subscribe<\/h4>\n<p>Subscribe to Genuine Humans to receive new episodes as they\u2019re released.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, we\u2019re talking to Kate Cox, chief marketing officer of adtech company BrightBid. BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses. Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23429,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sync_status":"synced","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/60113acece6c33-45486486\/80ea61aa-2307-40b7-9747-1ff88ba51ea9-kate-cox.mp3","transcript_file":"https:\/\/thesocialelement.agency\/kate-cox-why-marketings-not-the-only-unicorn-transcript","castos_file_data":"","podmotor_file_id":"1426467","cover_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/11\/Genuine-Humans-Artwork-Promo-Pic-Kate-Cox.jpg","cover_image_id":"23429","duration":"00:37:58","filesize":"40 mb","filesize_raw":"41939328","date_recorded":"2023-11-09 10:16:59","explicit":"","block":""},"tags":[1511,1589,182],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/11\/Genuine-Humans-Artwork-Promo-Pic-Kate-Cox.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/11\/Genuine-Humans-Artwork-Promo-Pic-Kate-Cox.jpg","download_link":"https:\/\/thesocialelement.agency\/podcast-download\/23427\/kate-cox-cmo-at-brightbid-why-marketings-not-the-only-unicorn.mp3","player_link":"https:\/\/thesocialelement.agency\/podcast-player\/23427\/kate-cox-cmo-at-brightbid-why-marketings-not-the-only-unicorn.mp3","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"Q6o8isRXt9\"><a href=\"https:\/\/thesocialelement.agency\/podcast\/kate-cox-cmo-at-brightbid-why-marketings-not-the-only-unicorn\">Kate Cox, CMO at BrightBid: Why marketing\u2019s not the only unicorn<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/podcast\/kate-cox-cmo-at-brightbid-why-marketings-not-the-only-unicorn\/embed#?secret=Q6o8isRXt9\" width=\"500\" height=\"350\" title=\"&#8220;Kate Cox, CMO at BrightBid: Why marketing\u2019s not the only unicorn&#8221; &#8212; The Social Element\" data-secret=\"Q6o8isRXt9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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