{"id":15749,"date":"2020-09-10T15:31:55","date_gmt":"2020-09-10T14:31:55","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&#038;p=15749"},"modified":"2023-03-14T16:08:12","modified_gmt":"2023-03-14T16:08:12","slug":"user-generated-content-success","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/user-generated-content-success","title":{"rendered":"MILLER \u2013 Leveraging amazing UGC (in less than one minute!!)"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1619201230521{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/09\/TSE-Website-Feature-Miller-1.jpg?id=18049) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1612549036853{padding-left: 1rem !important;}&#8221;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Miller UGC&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634824465901{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Case Study&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634824473473{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1603725399168{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Leveraging amazing UGC (in less than one minute!!)&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634824481799{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1619202152718{margin-bottom: 0px !important;}&#8221;]\n<h4 class=\"vc_custom_heading\">Having 7 years of a dedicated team working on the Miller channel, we can always spot an opportunity to big up the brand. This was no exception, and a prime example of how user generated content saw creativity overcome COVID restrictions.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; 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css=&#8221;.vc_custom_1612539763768{background-color: #00b5e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17592&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_column_text]\n<h4>With content creation being even more challenging to produce because of Covid restrictions and even more eyes on social media, opportunities to share UGC are in high demand.<\/h4>\n<h4>The Social Element team review all content posted to Miller High Life channels for engagement and brand safety, so when this video was tagged in May 2020 our team knew it was one to share.<\/h4>\n[\/vc_column_text][vc_btn title=&#8221;WATCH THE FACEBOOK AD HERE&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;none&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.facebook.com%2Fwatch%2F%3Fv%3D3783878664958901%26extid%3DfrkIARAUPZVDmJsZ|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18054&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1612541247791{background-color: #44d62c !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17598&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1619196502780{margin-bottom: 0px !important;}&#8221;]\n<h4>The Social Element sent the video to the Miller High Life brand team and from there the brand team worked with the creator to show their appreciation and to get permission to publish it from the brand channels.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18061&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;18058&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;18050&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; 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disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_single_image image=&#8221;17614&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17604&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17613&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1612549705047{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1612549600049{padding-top: 0px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #ffffff;\">Click to enlarge<\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;17615&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1612549714436{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1612549607240{padding-top: 0px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #ffffff;\">Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1619202318874{padding-top: 0px !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1612547435091{background-color: #2e3967 !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1619196800391{padding-right: 5% !important;background-color: #2e3967 !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_single_image image=&#8221;17621&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1619196750021{margin-bottom: 0px !important;padding-left: 1rem !important;}&#8221;]\n<h4><span style=\"color: #ffffff;\">The asset went live on the Miller High Life channels as an organic post in July and has received great feedback from the community. It generated the highest Engagement Rate (YTD) out of all video posts, including paid, with a view rate of over 25%.<\/span><\/h4>\n<h4><span style=\"color: #ffffff;\">Having a dedicated team working on your brand channels (in this case for over 7 years!) means every touch point, every comment and like, references a long history of knowing who your community is on social and what they like to see. When The Social Element sees UGC we know will resonate, you know it\u2019ll be in your inbox within moments. Human connection is and always has been our priority.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1612547186095{background-color: #00b5e2 !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_custom_heading text=&#8221;25%&#8221; font_container=&#8221;tag:h1|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1634742613023{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;%+ view rate.<br \/>\nThe highest of all video posts YTD&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1619202278010{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; 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css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1551189158311{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"680vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1599569135657{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/09\/Miller-High-Life-Beer.jpg?id=15752) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;Miller&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1605699891584{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; css=&#8221;.vc_custom_1605699816727{background-color: #2e3967 !important;}&#8221; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_custom_heading text=&#8221;Leveraging amazing UGC<br \/>\n(in less than one minute!!)&#8221; font_container=&#8221;tag:h2|text_align:center|color:%2300b5e2&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1605699863785{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;5rem&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;3rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1605559404953{margin-bottom: 0px !important;}&#8221;]\n<h3 style=\"text-align: left;\">The Challenge<\/h3>\n<p><span style=\"font-weight: 400;\">With content creation being even more challenging to produce because of Covid restrictions and even more eyes on social media, opportunities to share UGC are in high demand. The Social Element team review all content posted to Miller High Life channels for engagement and brand safety, so when this video was tagged in May our team knew it was one to share.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;WATCH THE FACEBOOK AD HERE&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;none&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.facebook.com%2Fwatch%2F%3Fv%3D3783878664958901%26extid%3DfrkIARAUPZVDmJsZ|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;7&#8243; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%234f3180&#8243; css=&#8221;.vc_custom_1605699098522{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Years of a dedicated team working on the channel&#8221; font_container=&#8221;tag:h4|text_align:left|color:%234f3180&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;3rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1599572915335{margin-bottom: 0px !important;}&#8221;]\n<h3 style=\"text-align: left;\">The Solution<\/h3>\n<p><span style=\"font-weight: 400;\">The Social Element sent the video to the Miller High Life brand team and from there the brand team worked with the creator to show their appreciation and to get permission to publish it from the brand channels. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;1&#8243; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%23ffb800&#8243;][vc_custom_heading text=&#8221;minute is all it took for us to share the UGC into the clients inbox&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffb800&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1599745902213{margin-bottom: 0px !important;}&#8221;]\n<h3 style=\"text-align: left;\">The Result<\/h3>\n<p><span style=\"font-weight: 400;\">The asset went live on the Miller High Life channels as an organic post in July and has received great feedback from the community. It generated the highest Engagement Rate (YTD) out of all video posts, including paid, with a view rate of over 25%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a dedicated team working on your brand channels (in this case for over 7 years!) means every touch point, every comment and like, references a long history of knowing who your community is on social and what they like to see. When The Social Element sees UGC we know will resonate, you know it\u2019ll be in your inbox within moments. Human connection is and always has been our priority.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;25%&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%2344d62c&#8221;][vc_custom_heading text=&#8221;%+ view rate. 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