{"id":17587,"date":"2021-02-05T15:00:28","date_gmt":"2021-02-05T15:00:28","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=17587"},"modified":"2023-07-03T17:35:42","modified_gmt":"2023-07-03T16:35:42","slug":"maynards-bassetts-community-engagement","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/maynards-bassetts-community-engagement","title":{"rendered":"MAYNARDS BASSETTS \u2013 Creating human and conversational engagement to boost brand image"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1612549017115{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/02\/The-Social-Element-Case-Study-Header-Maynards-sml.jpg?id=17591) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Community Engagement” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634816236126{padding-left: 0px !important;}”][vc_custom_heading text=”Maynards Bassetts Case Study” font_container=”tag:h3|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634816246983{padding-left: 0px !important;}”][vc_empty_space height=”50vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603725399168{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Setting the juice loose” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634816263993{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1614160129838{margin-bottom: 0px !important;}”]\n

Shaking up the market once more with all new packaging, a new ad campaign and some exciting new sweets to share, Maynards Bassetts had ambitions to re-establish itself as the master brand in the corner of the British confectionery market.<\/h4>\n

With the release of a new product (Superfruit Jellies), new packaging designs, and a co-ordinated, multimedia \u2018Set The Juice Loose\u2019 campaign, Maynards Bassetts reinvigorated its Proper Juicy identity and turned passive affection into active adoration.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1604672145610{padding-top: 0px !important;background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column css=”.vc_custom_1604666455846{margin: 0px !important;padding: 0px !important;border: 0px initial !important;}”]
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It had been a long time since Maynards Bassetts had properly engaged with its consumers on social, but with its new \u2018Set The Juice Loose\u2019 campaign, it opened the doors to reconnect with its audience.\u00a0<\/strong><\/h4>\n

We crafted a strong and effective engagement strategy across all channels to bring the brand back to life, create a community and make it the number 1 confectionary brand with the consumers. <\/strong><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”17593″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”49%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ css=”.vc_custom_1603743634173{padding-bottom: 0px !important;}”][vc_custom_heading text=”of customers have shared auto-related content on social media” font_container=”tag:h4|text_align:left|color:%234f3180″][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1612541247791{background-color: #44d62c !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17598″ img_size=”full”][vc_column_text css=”.vc_custom_1616493861929{margin-bottom: 0px !important;}”]\n

Become the voice and personality of Maynards Bassetts.\u00a0<\/strong><\/h4>\n

We engaged with the audience across multiple platforms (Facebook, Twitter and Instagram), combining humour and a friendly tone of voice with expert product knowledge and competitor information.\u00a0<\/strong><\/h4>\n

By communicating the \u2018Proper Juicy\u2019 identity of the Maynards Bassetts range, we were able to boost brand awareness and grow brand love.\u00a0 <\/strong><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”17609″ img_size=”full” css_animation=”none”][vc_single_image image=”17607″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”17600″ img_size=”full” css_animation=”none”][vc_single_image image=”17602″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17599″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17608″ img_size=”full” css_animation=”none”][vc_single_image image=”17601″ img_size=”full” css_animation=”none”][vc_single_image image=”17607″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”17612″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”17614″ img_size=”full” css_animation=”none”][vc_single_image image=”17604″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17613″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1612549705047{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549600049{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_single_image image=”17615″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1612549714436{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549607240{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1612547435091{background-color: #2e3967 !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}”][vc_empty_space height=”4rem”][vc_single_image image=”17621″ img_size=”full”][vc_column_text css=”.vc_custom_1616497508897{margin-bottom: 0px !important;padding-left: 1rem !important;}”]\n

Sentiment across all platforms was mostly neutral or positive:
\nFacebook 82%<\/strong>
\nInstagram 98%<\/strong>
\nTwitter 79%<\/strong>\u00a0<\/span><\/h3>\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612547186095{background-color: #00b5e2 !important;}”][vc_empty_space height=”4rem”][vc_custom_heading text=”16,000%” font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742499031{padding-bottom: 0px !important;}”][vc_custom_heading text=”engagement uplift in 2 months” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][vc_custom_heading text=”21%” font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742515476{padding-bottom: 0px !important;}”][vc_custom_heading text=”deep engagement of shares or comments” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1602168712522{background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1551189158311{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]