{"id":18199,"date":"2021-06-18T17:07:37","date_gmt":"2021-06-18T16:07:37","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=18199"},"modified":"2023-07-03T17:21:07","modified_gmt":"2023-07-03T16:21:07","slug":"increasing-brand-love-on-social-blue-moon","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/increasing-brand-love-on-social-blue-moon","title":{"rendered":"BLUE MOON \u2013 Increasing brand love on social"},"content":{"rendered":"
[vc_section][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1625238856181{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/bluemoon-h-2.jpg?id=18392) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Blue Moon Moderation and Engagement” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634822986109{padding-left: 0px !important;}”][vc_custom_heading text=”Case Study” font_container=”tag:h3|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634822994996{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603725399168{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Increasing Brand Love on Social” font_container=”tag:h2|text_align:left|color:%232e3967″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeIn” css=”.vc_custom_1634129828259{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1626864589340{margin-bottom: 0px !important;}”]\n

We love working with alcohol brands to help them build connections on social with consumers, and Blue Moon is no exception. Using our expertise in engagement, moderation and customer service, our team worked together to build a partnership with Blue Moon and boost their brand loyalty and love on social.\u00a0 <\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1625218957488{padding-top: 0px !important;background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column css=”.vc_custom_1604666455846{margin: 0px !important;padding: 0px !important;border: 0px initial !important;}”]
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Low response time. When it comes to social media customer service, speed is an essential factor for success. The faster a brand responds to consumers in social media, the more opportunities for deeper brand engagement and crisis mitigation a brand seizes. Blue Moon was clearly aware of this and, with a strong desire to do what\u2019s best for its consumers, they brought us in to help them help their audience, while also reaping the rewards deep brand engagement can deliver on social.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18305″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”49%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ css=”.vc_custom_1603743634173{padding-bottom: 0px !important;}”][vc_custom_heading text=”of customers have shared auto-related content on social media” font_container=”tag:h4|text_align:left|color:%234f3180″][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1612541247791{background-color: #44d62c !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17598″ img_size=”full”][vc_column_text css=”.vc_custom_1630078714646{margin-bottom: 0px !important;}”]\n

Scale up to increase brand presence. The customers\u2019 perception of a brand\u2019s level of care matters just as much as the brand\u2019s intentions. Efforts to please customers aren\u2019t always visible, yet brands should strive to show their customers how much they care. Well aware of that, we wanted to ensure that Blue Moon\u2019s customer felt heard, never ignored, no matter what.<\/span><\/h4>\n

Our team is a key part of Blue Moon\u2019s seamless customer experience, including: embodying their fun, helpful, positive tone of voice, while forging relationships directly with users, identifying engagement-worthy content, <\/span>consumer trends, and product issues. To increase speed of response, we built an information library and regularly liaise with the brand manager on relevant issues. We monitor and report back on the overall tone of the conversation, while zeroing in on the overarching sentiments of customers, with the goal of mitigating the risk.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18307″ img_size=”full” css_animation=”none”][vc_single_image image=”18309″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”18311″ img_size=”full” css_animation=”none”][vc_single_image image=”18366″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18371″ img_size=”full” css_animation=”none”][vc_single_image image=”18365″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2.5rem”][vc_single_image image=”17608″ img_size=”full” css_animation=”none”][vc_single_image image=”17601″ img_size=”full” css_animation=”none”][vc_single_image image=”17607″ img_size=”full” css_animation=”none”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”17614″ img_size=”full” css_animation=”none”][vc_single_image image=”17604″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17613″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1612549705047{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549600049{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_single_image image=”17615″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1612549714436{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549607240{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1625503657438{padding-top: 0px !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1625503621182{padding-top: 0px !important;}”][vc_column width=”1\/12″ css=”.vc_custom_1612547435091{background-color: #2e3967 !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}”][vc_empty_space height=”4rem”][vc_single_image image=”17621″ img_size=”full”][vc_column_text css=”.vc_custom_1625068622209{margin-bottom: 0px !important;padding-left: 1rem !important;}”]\n

Pairing round-the-clock moderation and engagement services, in just one year, we\u2019ve aided Blue Moon engaging in thousands of conversations, and reducing average response time by 48%, to make them one of the fastest beer brands to reply to customer enquiries.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612547186095{background-color: #00b5e2 !important;}”][vc_empty_space height=”4rem”][vc_custom_heading text=”In 1 year:” font_container=”tag:h2|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742827302{padding-bottom: 0px !important;}”][vc_empty_space height=”2.5rem”][vc_custom_heading text=”48%” font_container=”tag:h2|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742838462{padding-bottom: 0px !important;}”][vc_custom_heading text=”decrease in response engage time” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”4rem”][vc_custom_heading text=”3000″ font_container=”tag:h2|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742865810{padding-bottom: 0px !important;}”][vc_custom_heading text=”conversations engaged in” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][vc_custom_heading text=”32,000″ font_container=”tag:h2|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742882466{padding-bottom: 0px !important;}”][vc_custom_heading text=”items moderated” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1602168712522{background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1551189158311{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]