{"id":18203,"date":"2021-06-18T17:11:52","date_gmt":"2021-06-18T16:11:52","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=18203"},"modified":"2023-07-03T17:23:57","modified_gmt":"2023-07-03T16:23:57","slug":"gaining-global-insights-from-european-markets-primark","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/gaining-global-insights-from-european-markets-primark","title":{"rendered":"PRIMARK \u2013 Gaining global insights from European markets"},"content":{"rendered":"
[vc_section][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1625479213063{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/primark-h1-2.jpg?id=18398) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Primark Community Management” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634823639019{padding-left: 0px !important;}”][vc_custom_heading text=”Case Study” font_container=”tag:h3|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634823647649{padding-left: 0px !important;}”][vc_empty_space height=”50vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603725399168{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Gaining global insights from European Markets” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634823938024{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1626866108852{margin-bottom: 0px !important;}”]\n

The retail industry is a tough, competitive one. Even more so on social media with so many online brands and influencers about. The key is to connect with your customers, turn them into fans and maintain brand loyalty. This is what we did for global retailer Primark. <\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”]
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How can a global brand stay aware of conversations and engaged with its customers and targets across multiple platforms and languages? How can Primark ensure they seize opportunities to connect and turn customers into fans?<\/h4>\n

Global fashion retailer Primark and The Social Element have worked together since 2011 to use social media to solve these business challenges.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18376″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”49%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ css=”.vc_custom_1603743634173{padding-bottom: 0px !important;}”][vc_custom_heading text=”of customers have shared auto-related content on social media” font_container=”tag:h4|text_align:left|color:%234f3180″][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1612541247791{background-color: #44d62c !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17598″ img_size=”full”][vc_column_text css=”.vc_custom_1625132339701{margin-bottom: 0px !important;}”]\n

We rolled up our sleeves and got to work. After assessing the ecosystem Primark was evolving in, we launched a team of over 30 people to work seven days a week to ensure Primark customers in these markets receive a top quality experience with this brand’s social media profiles. With the data we gathered, we were able to optimise the system, see opportunities and fuel business improvement.<\/h4>\n

We ensure the brand connects with its fans through moderation, localisation, community management and insight in six languages: French, Spanish, Portuguese, Italian, Dutch and German. Ongoing reporting also guarantees the brand is aware of any emerging brand issues.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18332″ img_size=”full” css_animation=”none”][vc_single_image image=”18329″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”18330″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18333″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18336″ img_size=”full” css_animation=”none”][vc_single_image image=”18338″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”18335″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”17614″ img_size=”full” css_animation=”none”][vc_single_image image=”17604″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17613″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1612549705047{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549600049{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_single_image image=”17615″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1612549714436{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549607240{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1625503369347{padding-top: 0px !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1612547435091{background-color: #2e3967 !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}”][vc_empty_space height=”4rem”][vc_single_image image=”17621″ img_size=”full”][vc_column_text css=”.vc_custom_1625132902175{margin-bottom: 0px !important;padding-left: 1rem !important;}”]\n

Our Insights loop allows learnings in one market to be fed back and applied to all other existing and new markets. Working in-synch with Primark we optimised thousands of pieces of content across 6 different markets and languages, over the course of one year.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612547186095{background-color: #00b5e2 !important;}”][vc_empty_space height=”4rem”][vc_custom_heading text=”6 languages” font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634743000946{padding-bottom: 0px !important;}”][vc_custom_heading text=”in 1 year” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”4rem”][vc_custom_heading text=”1735″ font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634743017769{padding-bottom: 0px !important;}”][vc_custom_heading text=”conversations started” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][vc_custom_heading text=”180,000″ font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634743036469{padding-bottom: 0px !important;}”][vc_custom_heading text=”fan contributions” font_container=”tag:h3|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1602168712522{background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1551189158311{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]