{"id":18205,"date":"2021-06-18T17:12:22","date_gmt":"2021-06-18T16:12:22","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&#038;p=18205"},"modified":"2023-07-03T17:04:35","modified_gmt":"2023-07-03T16:04:35","slug":"building-best-social-customer-service-tmobile","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile","title":{"rendered":"T-MOBILE \u2013 Building the best social customer service programme"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1626363409461{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/t-mobile-h-2.jpg?id=18552) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1612549036853{padding-left: 1rem !important;}&#8221;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;T-Mobile&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634823803148{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Case Study&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634823810493{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1603725399168{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Building the best social customer service programme in its category&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1634823920992{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1629714443943{margin-bottom: 0px !important;}&#8221;]\n<h4>In a crowded market like this, effective and friendly customer service will help your brand stand out. With some careful analysis, a refined social media strategy, really embodying the brand tone of voice, it was time to help T-Mobile get ahead on social.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1632308130315{padding-top: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column css=&#8221;.vc_custom_1604666455846{margin: 0px !important;padding: 0px !important;border: 0px initial !important;}&#8221;]<div id=\"ultimate-video-3271662f572faa81f\" class=\"ult-video  vc_custom_1632308186222 ult-adjust-bottom-margin ultimate-video-3271662f572faa81f ultv-3328 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"vimeo_video\">\r\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#ffb800\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/player.vimeo.com\/video\/611590891?loop=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;color&amp;autopause=0&amp;autoplay=1\">\r\n\t\t\t\t\t\t\t\t<img class=\"ultv-video__thumb\" src=\"https:\/\/i.vimeocdn.com\/video\/1248996512-3ce26d025bf2806a4201e34c96b2cc8799810d4507b49e04fdc8e6b8f8f11497-d_840\"\/>\r\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:120px\"><svg version=\"1.1\" height=\"100%\" width=\"100%\"  viewBox=\"0 14.375 95 66.25\"><path class=\"ultv-vimeo-icon-bg\" d=\"M12.5,14.375c-6.903,0-12.5,5.597-12.5,12.5v41.25c0,6.902,5.597,12.5,12.5,12.5h70c6.903,0,12.5-5.598,12.5-12.5v-41.25c0-6.903-5.597-12.5-12.5-12.5H12.5z\"\/><polygon fill=\"#FFFFFF\" points=\"39.992,64.299 39.992,30.701 62.075,47.5 \"\/><\/svg><\/div> <\/div> <\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1612539763768{background-color: #00b5e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17592&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_column_text]\n<h4>In 2015, T-Mobile brought us in to support their busy holiday season. In a crowded marketplace, the brand made the bet that a human-first approach focused on friendly customer service could be the differentiator which could impact their bottom line.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18532&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInRight&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;49%&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%234f3180&#8243; css=&#8221;.vc_custom_1603743634173{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;of customers have shared auto-related content on social media&#8221; font_container=&#8221;tag:h4|text_align:left|color:%234f3180&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1612541247791{background-color: #44d62c !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17598&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1626357482389{margin-bottom: 0px !important;}&#8221;]\n<h4>We analysed the market and agreed with T-Mobile on a 5 minutes SLA target. Reputation engagement, free form engagement and ongoing training were key to T-Mobile&#8217;s success. This required a well defined social media strategy for each campaign we touched, as well as a thorough understanding of the target and the tone of voice, both for Spanish and English as Hispanic social media marketing was key to the success of the brand.<\/h4>\n<h4>As our partnership grew and evolved, we scaled up rapidly based on different needs and campaigns and once brought on as many as 70 team members to ensure the success of their Super Bowl campaign.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;18547&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;18541&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;18542&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;18546&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;18543&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;18545&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;18544&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17608&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17601&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17607&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_single_image image=&#8221;17612&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_single_image image=&#8221;17614&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17604&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17613&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1612549705047{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1612549600049{padding-top: 0px !important;}&#8221;]<span style=\"color: #000000\"><span style=\"color: #ffffff\">Click to enlarge<\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;17615&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1612549714436{margin-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1612549607240{padding-top: 0px !important;}&#8221;]<span style=\"color: #000000\"><span style=\"color: #ffffff\">Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1629125655601{padding-top: 0px !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1612547435091{background-color: #2e3967 !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_single_image image=&#8221;17621&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1626361276290{margin-bottom: 0px !important;padding-left: 1rem !important;}&#8221;]\n<h4><span style=\"color: #ffffff\">A one month contract turned into a 15 months partnership and lead to T-Mobile becoming the fastest, most engaged mobile phone carrier on Facebook. With a response speed 10+ times faster than its closest competitor, T-Mobile was able to turn its brand presence into real brand love.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1612547186095{background-color: #00b5e2 !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_custom_heading text=&#8221;70&#8243; font_container=&#8221;tag:h1|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1634742694854{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;team members involved in the<br \/>\nSuper Bowl campaign&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_custom_heading text=&#8221;10x&#8221; font_container=&#8221;tag:h1|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1634742715395{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;faster response speed than<br \/>\nthe closest competitor&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_custom_heading text=&#8221;#1&#8243; font_container=&#8221;tag:h1|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1634742744173{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;fastest and most engaged<br \/>\nmobile carrier on Facebook&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1634742750763{padding-bottom: 20px !important;}&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1602168712522{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][vc_single_image image=&#8221;12007&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;slideInLeft&#8221; css=&#8221;.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1551189158311{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"680vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1583427384474{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/T_Mobile.jpg?id=13942) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1547224160512{background-color: rgba(0,0,0,0.2) !important;*background-color: rgb(0,0,0) !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][vc_custom_heading text=&#8221;T-Mobile&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1583427465725{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; css=&#8221;.vc_custom_1605699816727{background-color: #2e3967 !important;}&#8221; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_custom_heading text=&#8221;Building the best social customer service programme in its category&#8221; font_container=&#8221;tag:h2|text_align:center|color:%2300b5e2&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1605701034432{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;5rem&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;3rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1605701329915{margin-bottom: 0px !important;}&#8221;]\n<h3>The Challenge:<\/h3>\n<p><span style=\"font-weight: 400\">In 2015, T-Mobile brought us in to support their busy holiday season. In a crowded marketplace, the brand made the bet that <\/span>a human-first approach <span style=\"font-weight: 400\">focused on friendly customer service <\/span>could be the differentiator which could impact their bottom line<span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;70&#8243; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%234f3180&#8243; css=&#8221;.vc_custom_1605700731630{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;team members involved in the Super Bowl campaign&#8221; font_container=&#8221;tag:h4|text_align:left|color:%234f3180&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;3rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1605700767661{margin-bottom: 0px !important;}&#8221;]\n<h3>The Solution<\/h3>\n<p><span style=\"font-weight: 400\">We analysed the market and agreed with T-Mobile on <\/span>a 5 minutes SLA<span style=\"font-weight: 400\"> target. Reputation engagement, free form engagement and ongoing training were key to T-Mobile\u2019s success. This required a well defined social media strategy for each campaign we touched, as well as a thorough understanding of the target and the tone of voice, both for <\/span>Spanish<span style=\"font-weight: 400\"> and <\/span>English<span style=\"font-weight: 400\"> as Hispanic social media marketing was key to the success of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As our partnership grew and evolved, we scaled up rapidly based on different needs and campaigns and once brought on as many as 70 team members to ensure the success of their Super Bowl campaign. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;10x&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%23ffb800&#8243;][vc_custom_heading text=&#8221;faster response speed than the closest competitor&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffb800&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1605701302557{margin-bottom: 0px !important;}&#8221;]\n<h3>The Results<\/h3>\n<p><span style=\"font-weight: 400\">A one month contract turned into a 15 months partnership and led to T-Mobile becoming the fastest, most engaged mobile phone carrier on Facebook. With a <\/span>response speed 10+ times faster than its closest competitor<span style=\"font-weight: 400\">, T-Mobile was able to <\/span>turn its brand presence into real brand love<span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;#1&#8243; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%2344d62c&#8221;][vc_custom_heading text=&#8221;fastest and most engaged mobile carrier on Facebook&#8221; font_container=&#8221;tag:h4|text_align:left|color:%2344d62c&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;10834&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;10837&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1605700518951{background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_custom_heading text=&#8221;Building the best social customer service programme in its category&#8221; font_container=&#8221;tag:h2|text_align:center|color:%2300b5e2&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1583505373462{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1605559011316{padding-right: 2rem !important;padding-bottom: 1rem !important;padding-left: 2rem !important;}&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;2.5rem&#8221;][vc_column_text css=&#8221;.vc_custom_1583505583572{margin-bottom: 0px !important;}&#8221;]\n<h3>The challenge:<\/h3>\n<p><span style=\"font-weight: 400\">In 2015, T-Mobile brought us in to support their busy holiday season. In a crowded marketplace, the brand made the bet that <\/span>a human-first approach <span style=\"font-weight: 400\">focused on friendly customer service <\/span>could be the differentiator which could impact their bottom line<span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243;]\t<div class=\"thb-counter \" id=\"thb-counter-28\">\n\t\t<style>\n\t\t#thb-counter-28 .odometer.odometer-auto-theme.odometer-animating-up .odometer-ribbon-inner,\n\t\t#thb-counter-28 .odometer.odometer-theme-minimal.odometer-animating-up .odometer-ribbon-inner {\n\t\t\ttransition: transform 2s;\n\t\t}\n\t\t<\/style>\n\t\t<figure>\n\t\t\t\t\t<\/figure>\n\t\t<div class=\"h1\" data-count=\"7\" data-speed=\"2000\">0<\/div>\n\t\t<h6>Years of a dedicated team working on the channel<\/h6>\n\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;64px&#8221;][vc_column_text css=&#8221;.vc_custom_1583505583572{margin-bottom: 0px !important;}&#8221;]\n<h3>The challenge:<\/h3>\n<p><span style=\"font-weight: 400\">In 2015, T-Mobile brought us in to support their busy holiday season. In a crowded marketplace, the brand made the bet that <\/span>a human-first approach <span style=\"font-weight: 400\">focused on friendly customer service <\/span>could be the differentiator which could impact their bottom line<span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<div class=\"info-wrapper ult-adjust-bottom-margin\"><div id=\"info-circle-wrapper-662f573043f4c\" data-uniqid=\"662f573043f4c\" class=\"info-circle-wrapper  info-circle-responsive \" data-half-percentage=\"100\" data-circle-type=\"bottom-circle\"><div class=\"info-c-full-br\" style='width:65%;opacity:0;' data-start-degree=\"90\" data-divert=\"\" data-info-circle-angle=\"0\" data-responsive-circle=\"on\" data-responsive-breakpoint=\"800\" data-launch=\"\" data-launch-duration=\"1\" data-launch-delay=\"0.2\" data-slide-true=\"off\" data-slide-duration=\"3\" data-icon-size=\"0\" data-icon-show=\"not-show\" data-icon-show-size=\"\" data-highlight-style=\"info-circle-highlight-style\" data-focus-on=\"hover\"><div  class=\"icon-circle-list\"><div class=\"info-circle-icons  info-circle-icon-without-background \" style=\"\" ><i class=\" info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\" info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-4335 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-weight:normal;\"><\/h3><div  class=\"info-circle-text \" style=\"font-weight:normal;\">\n<h1><span style=\"color: #ffffff\">70<\/span><\/h1>\n<p>team members involved in the Super Bowl campaign<\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons suffix-remove\"><\/div><\/div><div id=\"info-cirlce-wrap-4335\" class=\"info-c-full\" style=\"background-color:#00b5e2;color:#ffffff;width:80%;height:80%;margin:10%;\"><div class=\"info-c-full-wrap\"><\/div><\/div><\/div><div class=\"smile_icon_list_wrap \" data-content_bg=\"#00b5e2\" data-content_color=\"#ffffff\">\r\n\t\t\t\t\t\t\t<ul id=\"info-cirlce-wrap-4335\" class=\"smile_icon_list left circle with_bg\"><li class=\"icon_list_item\" style=\"font-size:0px;\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_icon\" style=\"font-size:0px;width:0px;height:0px;line-height:1;\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"smt-pencil\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div  class=\"icon_description\" style=\"font-size:0px;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"responsive-font-class ult-responsive\"  data-ultimate-target='#info-cirlce-wrap-4335 .responsive-font-class *'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<h3  data-ultimate-target='#info-cirlce-wrap-4335 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ult-responsive new-cust-responsive-class\" style=\"font-weight:normal;\"><\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t<p><\/p>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_connector\" style=\" border-style:none;border-color:; left:0px; top:0px;\">\r\n\t\t\t\t\t\t\t\t\t<\/div><\/li><\/ul>\r\n\t\t\t\t\t\t<\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1605700548091{padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1583507079952{margin-bottom: 0px !important;}&#8221;]\n<h3>What we did<\/h3>\n<p><span style=\"font-weight: 400\">We analysed the market and agreed with T-Mobile on <\/span>a 5 minutes SLA<span style=\"font-weight: 400\"> target. Reputation engagement, free form engagement and ongoing training were key to T-Mobile\u2019s success. This required a well defined social media strategy for each campaign we touched, as well as a thorough understanding of the target and the tone of voice, both for <\/span>Spanish<span style=\"font-weight: 400\"> and <\/span>English<span style=\"font-weight: 400\"> as Hispanic social media marketing was key to the success of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As our partnership grew and evolved, we scaled up rapidly based on different needs and campaigns and once brought on as many as 70 team members to ensure the success of their Super Bowl campaign. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<div class=\"info-wrapper ult-adjust-bottom-margin\"><div id=\"info-circle-wrapper-662f5730441fd\" data-uniqid=\"662f5730441fd\" class=\"info-circle-wrapper  info-circle-responsive \" data-half-percentage=\"100\" data-circle-type=\"bottom-circle\"><div class=\"info-c-full-br\" style='width:65%;opacity:0;' data-start-degree=\"90\" data-divert=\"\" data-info-circle-angle=\"0\" data-responsive-circle=\"on\" data-responsive-breakpoint=\"800\" data-launch=\"\" data-launch-duration=\"1\" data-launch-delay=\"0.2\" data-slide-true=\"off\" data-slide-duration=\"3\" data-icon-size=\"0\" data-icon-show=\"not-show\" data-icon-show-size=\"\" data-highlight-style=\"info-circle-highlight-style\" data-focus-on=\"hover\"><div  class=\"icon-circle-list\"><div class=\"info-circle-icons  info-circle-icon-without-background \" style=\"\" ><i class=\" info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\" info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5355 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-weight:normal;font-weight:normal;\"><\/h3><div  class=\"info-circle-text \" style=\"font-weight:normal;font-weight:normal;\">\n<h1><span style=\"color: #ffffff\">10x<\/span><\/h1>\n<p>faster response speed than the closest competitor<\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons suffix-remove\"><\/div><\/div><div id=\"info-cirlce-wrap-5355\" class=\"info-c-full\" style=\"background-color:#81d742;color:#ffffff;width:80%;height:80%;margin:10%;\"><div class=\"info-c-full-wrap\"><\/div><\/div><\/div><div class=\"smile_icon_list_wrap \" data-content_bg=\"#81d742\" data-content_color=\"#ffffff\">\r\n\t\t\t\t\t\t\t<ul id=\"info-cirlce-wrap-5355\" class=\"smile_icon_list left circle with_bg\"><li class=\"icon_list_item\" style=\"font-size:0px;\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_icon\" style=\"font-size:0px;width:0px;height:0px;line-height:1;\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"smt-pencil\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div  class=\"icon_description\" style=\"font-size:0px;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"responsive-font-class ult-responsive\"  data-ultimate-target='#info-cirlce-wrap-5355 .responsive-font-class *'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;font-weight:normal;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<h3  data-ultimate-target='#info-cirlce-wrap-5355 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ult-responsive new-cust-responsive-class\" style=\"font-weight:normal;font-weight:normal;\"><\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t<p><\/p>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_connector\" style=\" border-style:none;border-color:; left:0px; top:0px;\">\r\n\t\t\t\t\t\t\t\t\t<\/div><\/li><\/ul>\r\n\t\t\t\t\t\t<\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1583507018256{margin-bottom: 0px !important;}&#8221;]\n<h3>The results<\/h3>\n<p><span style=\"font-weight: 400\">A one month contract turned into a 15 months partnership and led to T-Mobile becoming the fastest, most engaged mobile phone carrier on Facebook. With a <\/span>response speed 10+ times faster than its closest competitor<span style=\"font-weight: 400\">, T-Mobile was able to <\/span>turn its brand presence into real brand love<span style=\"font-weight: 400\">.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<div class=\"info-wrapper ult-adjust-bottom-margin\"><div id=\"info-circle-wrapper-662f5730442ad\" data-uniqid=\"662f5730442ad\" class=\"info-circle-wrapper  info-circle-responsive \" data-half-percentage=\"100\" data-circle-type=\"bottom-circle\"><div class=\"info-c-full-br\" style='width:65%;opacity:0;' data-start-degree=\"90\" data-divert=\"\" data-info-circle-angle=\"0\" data-responsive-circle=\"on\" data-responsive-breakpoint=\"800\" data-launch=\"\" data-launch-duration=\"1\" data-launch-delay=\"0.2\" data-slide-true=\"off\" data-slide-duration=\"3\" data-icon-size=\"0\" data-icon-show=\"not-show\" data-icon-show-size=\"\" data-highlight-style=\"info-circle-highlight-style\" data-focus-on=\"hover\"><div  class=\"icon-circle-list\"><div class=\"info-circle-icons  info-circle-icon-without-background \" style=\"\" ><i class=\" info-circle-icon\" ><\/i><\/div><div class=\"info-details\" data-icon-class=\"ult-info-circle-icon\"><div class=\"info-circle-def\"><div  class=\"info-circle-sub-def\"><i class=\" info-circle-icon\" ><\/i><div class=\"responsive-font-class ult-responsive\" ><h3  data-ultimate-target='#info-cirlce-wrap-5168 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"info-circle-heading ult-responsive new-cust-responsive-class\" style=\"font-weight:normal;font-weight:normal;font-weight:normal;\"><\/h3><div  class=\"info-circle-text \" style=\"font-weight:normal;font-weight:normal;font-weight:normal;\">\n<h1><span style=\"color: #ffffff\">#1<\/span><\/h1>\n<p>fastest and most engaged mobile carrier on Facebook<\/div><\/div><\/div><\/div><\/div><div class=\"info-circle-icons suffix-remove\"><\/div><\/div><div id=\"info-cirlce-wrap-5168\" class=\"info-c-full\" style=\"background-color:#00b5e2;color:#ffffff;width:80%;height:80%;margin:10%;\"><div class=\"info-c-full-wrap\"><\/div><\/div><\/div><div class=\"smile_icon_list_wrap \" data-content_bg=\"#00b5e2\" data-content_color=\"#ffffff\">\r\n\t\t\t\t\t\t\t<ul id=\"info-cirlce-wrap-5168\" class=\"smile_icon_list left circle with_bg\"><li class=\"icon_list_item\" style=\"font-size:0px;\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_icon\" style=\"font-size:0px;width:0px;height:0px;line-height:1;\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"smt-pencil\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div  class=\"icon_description\" style=\"font-size:0px;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"responsive-font-class ult-responsive\"  data-ultimate-target='#info-cirlce-wrap-5168 .responsive-font-class *'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;font-weight:normal;font-weight:normal;\">\r\n\t\t\t\t\t\t\t\t\t\t\t<h3  data-ultimate-target='#info-cirlce-wrap-5168 .responsive-font-class h3.new-cust-responsive-class'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"ult-responsive new-cust-responsive-class\" style=\"font-weight:normal;font-weight:normal;font-weight:normal;\"><\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t<p><\/p>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"icon_list_connector\" style=\" border-style:none;border-color:; left:0px; top:0px;\">\r\n\t\t\t\t\t\t\t\t\t<\/div><\/li><\/ul>\r\n\t\t\t\t\t\t<\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;10834&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;10837&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1625059330614{background: #00b5e2 url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/05\/Social-Element-diagonal-line-top-bottom-1.png?id=11986) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; css=&#8221;.vc_custom_1547135682569{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221; background_style=&#8221;normal&#8221;][vc_column width=&#8221;2\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;8\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;\u201cOMG &#8211; we can&#8217;t thank you enough for everything you&#8217;ve helped us accomplish.\u201d&#8221; font_container=&#8221;tag:h6|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1583509206415{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1583509232171{margin-bottom: 0px !important;padding-left: 0px !important;}&#8221;]\n<h4 style=\"text-align: center\">Lacey Perryman, Senior Manager, Executive Social Media Care, T-Mobile<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; el_id=&#8221;new&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1616790176870{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/01\/TSE-Website-Feature-Studio-Olafur.jpg?id=17917) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1612549036853{padding-left: 1rem !important;}&#8221;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Studio Olafur Eliasson.&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1617107776890{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Case Study&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1612538694126{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;50vh&#8221;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1619708282642{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Raising awareness of Earth Speakr&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1617177318259{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;17915&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1617111023908{margin-bottom: 0px !important;}&#8221;]\n<h4>When world-renowned contemporary artist Olafur Eliasson reached out to us, we were honoured by the opportunity to contribute to his latest project, both because of the cause it supported, and because we\u2019re such big fans of his work. The Danish-Icelandic artist is known internationally for applying scientific principles in order to explore our relationship to time and space, and Earth Speakr was taking this idea to a whole new scale.<\/h4>\n<h4>A truly global project, its goal was to give children from the entire world the chance to speak up about the planet and the change they want to see, in a way that will make adults listen and take notice.<\/h4>\n<h4>The environmentally conscious message it supported combined with its global scale made this project a dream come true for our team.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_custom_heading text=&#8221;We supported the project on many levels, and it was only natural for the artist\u2019s studio to come to us when they struggled to reach their very ambitious app download goals towards the end of Earth Speakr\u2019s first year.&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1617110985035{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1619708291390{padding-top: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column css=&#8221;.vc_custom_1604666455846{margin: 0px !important;padding: 0px !important;border: 0px initial !important;}&#8221;]<div id=\"ultimate-video-4221662f57304438b\" class=\"ult-video  vc_custom_1617110197965 ult-adjust-bottom-margin ultimate-video-4221662f57304438b ultv-9558 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"vimeo_video\">\r\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#ffb800\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/player.vimeo.com\/video\/530770488?loop=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;color&amp;autopause=0&amp;autoplay=1\">\r\n\t\t\t\t\t\t\t\t<img class=\"ultv-video__thumb\" src=\"https:\/\/i.vimeocdn.com\/video\/1098624202-c0b42f86a48bd8c8d6825e8744e1a6d6705d9690be3d968ebed75adecb233f1a-d_840\"\/>\r\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:120px\"><svg version=\"1.1\" height=\"100%\" width=\"100%\"  viewBox=\"0 14.375 95 66.25\"><path class=\"ultv-vimeo-icon-bg\" d=\"M12.5,14.375c-6.903,0-12.5,5.597-12.5,12.5v41.25c0,6.902,5.597,12.5,12.5,12.5h70c6.903,0,12.5-5.598,12.5-12.5v-41.25c0-6.903-5.597-12.5-12.5-12.5H12.5z\"\/><polygon fill=\"#FFFFFF\" points=\"39.992,64.299 39.992,30.701 62.075,47.5 \"\/><\/svg><\/div> <\/div> <\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1619708297495{background-color: #00b5e2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17592&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_column_text]\n<h4>The end of their first period of engagement was coming to an end, and Earth Speakr was struggling to reach its targets for app install. Olafur Eliasson\u2019s team turned to us, and asked if we could work some magic to help them reach these ambitious goals on time. We had 2 weeks to boost app downloads and use the paid budget efficiently and effectively.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;17916&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeIn&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;49%&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:left|color:%234f3180&#8243; css=&#8221;.vc_custom_1603743634173{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;of customers have shared auto-related content on social media&#8221; font_container=&#8221;tag:h4|text_align:left|color:%234f3180&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1619708306948{background-color: #44d62c !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17598&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1616790544809{margin-bottom: 0px !important;}&#8221;]\n<h4>Our team worked with Studio Olafur to map out a plan and outline how we were going to reach the download goal over the next 2 weeks. Through our human-first approach, we knew to look first at human behaviours. We also knew that to work on a project of this scale, we had to widen our horizons and think globally. What is the common thread between the project, its app, and user behaviours on different continents?<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_single_image image=&#8221;17925&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;17918&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17919&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;17920&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17921&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1616790514593{margin-bottom: 0px !important;}&#8221;]\n<h4>Our approach was three pronged:<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_column_text css=&#8221;.vc_custom_1616786386773{margin-bottom: 0px !important;}&#8221;]\n<h3>Improve targeting<\/h3>\n<p>Some users had previously struggled to download the app due to the device specification. We analysed the current targeting to improve it and ensure users in the target market were able to download Earth Speakr.[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_column_text css=&#8221;.vc_custom_1617177354504{margin-bottom: 0px !important;}&#8221;]\n<h3>Maximise budget<\/h3>\n<p>As time was of the essence, it was vital that the budget was being used in the most efficient way, by focusing on what delivers the most, at the lowest cost.[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_column_text css=&#8221;.vc_custom_1616786451688{margin-bottom: 0px !important;}&#8221;]\n<h3>Reach new markets<\/h3>\n<p>There was potential for growth by reaching new markets who have a heavy focus on sustainability and environmental agenda. By using our insights and research team, we were able to broaden Earth Speakr\u2019s reach to new markets and increase the total downloads.[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;17922&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_single_image image=&#8221;17923&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_single_image image=&#8221;17929&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; disable_element=&#8221;yes&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1612547435091{background-color: #2e3967 !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_single_image image=&#8221;17621&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1616786884994{margin-bottom: 0px !important;padding-left: 1rem !important;}&#8221;]\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">They did it! By improving the targeting and syncing devices; <\/span><span style=\"color: #ffffff\"><strong>Earth Speakr saw 17,556 app installs in 14 days. <\/strong><\/span><\/h3>\n<h3 style=\"text-align: left\"><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;2rem&#8221;][vc_custom_heading text=&#8221;17x&#8221; font_container=&#8221;tag:h1|font_size:90|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1616786785573{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;more than the initial goal!&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1612547186095{background-color: #00b5e2 !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_custom_heading text=&#8221;The budget allocation resulted in cost per install being&#8221; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221;][vc_custom_heading text=&#8221;87%&#8221; font_container=&#8221;tag:h1|font_size:90|text_align:center|color:%23ffffff&#8221; css=&#8221;.vc_custom_1616786941159{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;lower than previous efforts.&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][vc_custom_heading text=&#8221;The efforts from our insights and research team into new markets meant Earth Speakr saw&#8221; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221;][vc_custom_heading text=&#8221;58%&#8221; font_container=&#8221;tag:h1|font_size:90|text_align:center|color:%23ffffff&#8221; css=&#8221;.vc_custom_1616786998780{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;of downloads coming from new markets.&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1616790956415{background-color: #0286c8 !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1616790963379{padding-right: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][vc_column_text]\n<h4><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"https:\/\/earthspeakr.art\/en\/about\/\">Earth Speakr<\/a> is an ongoing project from Studio Olafur Eliasson, and continues to give children voices all over the world, helping make the planet a better place.\u00a0 Check it out and help children around you contribute!<\/span><\/h4>\n[\/vc_column_text][vc_btn title=&#8221;VISIT SITE&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;none&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fearthspeakr.art%2Fen%2Fabout%2F|target:_blank&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1619708324893{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][vc_single_image image=&#8221;12007&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;slideInLeft&#8221; css=&#8221;.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1551189158311{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"680vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][\/vc_section]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>T-Mobile partnered with us to build the best social customer service program, resulting in rapid response times and increased engagement&#8230;<\/p>\n","protected":false},"author":2,"featured_media":19720,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T-MOBILE \u2013 Building the best social customer service programme - The Social Element<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T-MOBILE \u2013 Building the best social customer service programme - The Social Element\" \/>\n<meta property=\"og:description\" content=\"T-Mobile partnered with us to build the best social customer service program, resulting in rapid response times and increased engagement...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile\" \/>\n<meta property=\"og:site_name\" content=\"The Social Element\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-03T16:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile\",\"url\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile\",\"name\":\"T-MOBILE \u2013 Building the best social customer service programme - The Social Element\",\"isPartOf\":{\"@id\":\"https:\/\/thesocialelement.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg\",\"datePublished\":\"2021-06-18T16:12:22+00:00\",\"dateModified\":\"2023-07-03T16:04:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#primaryimage\",\"url\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg\",\"contentUrl\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesocialelement.agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T-MOBILE \u2013 Building the best social customer service programme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesocialelement.agency\/#website\",\"url\":\"https:\/\/thesocialelement.agency\/\",\"name\":\"The Social Element\",\"description\":\"Creating genuine human connections for global brands on social media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesocialelement.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T-MOBILE \u2013 Building the best social customer service programme - The Social Element","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile","og_locale":"en_US","og_type":"article","og_title":"T-MOBILE \u2013 Building the best social customer service programme - The Social Element","og_description":"T-Mobile partnered with us to build the best social customer service program, resulting in rapid response times and increased engagement...","og_url":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile","og_site_name":"The Social Element","article_modified_time":"2023-07-03T16:04:35+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile","url":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile","name":"T-MOBILE \u2013 Building the best social customer service programme - The Social Element","isPartOf":{"@id":"https:\/\/thesocialelement.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#primaryimage"},"image":{"@id":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#primaryimage"},"thumbnailUrl":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg","datePublished":"2021-06-18T16:12:22+00:00","dateModified":"2023-07-03T16:04:35+00:00","breadcrumb":{"@id":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#primaryimage","url":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg","contentUrl":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/06\/TSE-TMobile-Feature-Images.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/thesocialelement.agency\/portfolio\/building-best-social-customer-service-tmobile#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesocialelement.agency\/"},{"@type":"ListItem","position":2,"name":"T-MOBILE \u2013 Building the best social customer service programme"}]},{"@type":"WebSite","@id":"https:\/\/thesocialelement.agency\/#website","url":"https:\/\/thesocialelement.agency\/","name":"The Social Element","description":"Creating genuine human connections for global brands on social media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesocialelement.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/portfolio\/18205"}],"collection":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/comments?post=18205"}],"version-history":[{"count":6,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/portfolio\/18205\/revisions"}],"predecessor-version":[{"id":22898,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/portfolio\/18205\/revisions\/22898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/media\/19720"}],"wp:attachment":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/media?parent=18205"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/tags?post=18205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}