{"id":18448,"date":"2021-07-15T10:47:29","date_gmt":"2021-07-15T09:47:29","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=18448"},"modified":"2023-07-03T17:07:12","modified_gmt":"2023-07-03T16:07:12","slug":"social-media-management-keurig-dr-pepper","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/social-media-management-keurig-dr-pepper","title":{"rendered":"KEURIG DR PEPPER \u2013 Social Media Management"},"content":{"rendered":"
[vc_section disable_element=”yes”][\/vc_section][vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1626359628658{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/07\/dr-peppper-htrue-2.jpg?id=18539) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”10vh”][vc_custom_heading text=”Keurig Dr Pepper Social media management” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634824295204{padding-left: 0px !important;}”][vc_custom_heading text=”Case Study” font_container=”tag:h3|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634824302280{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603725399168{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Boost brand awareness and loyalty” font_container=”tag:h2|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649417014970{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1627375987765{margin-bottom: 0px !important;}”]\n

How brands connect with consumers on social media can be make or break. Luckily, we have a wealth of experience in working with CPG brands to create those important connections on social media, and that\u2019s just what we did for Keurig Dr Pepper. <\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” disable_element=”yes” css=”.vc_custom_1626276325569{padding-top: 0px !important;background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column]
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Sometimes sexy, flashy ad campaigns get all the glory, but arguably there is equal and sometimes greater value in how a brand connects with their consumer on social media. Not as a broadcast channel, but as genuine interaction.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18480″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”49%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ css=”.vc_custom_1603743634173{padding-bottom: 0px !important;}”][vc_custom_heading text=”of customers have shared auto-related content on social media” font_container=”tag:h4|text_align:left|color:%234f3180″][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1612541247791{background-color: #44d62c !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17598″ img_size=”full”][vc_empty_space height=”2.5rem”][vc_column_text]\n

Used social media to go beyond just content. Our team engaged with the brand\u2019s audience across Facebook, Twitter and TikTok, combining expert product knowledge with a humorous tone of voice in all brand interactions with consumers.<\/h4>\n

With round-the-clock social media management services, our work is social-first and community-led. We looked for trending content and unique mentions to repurpose for relevant and timely content, thus increasing the brands\u2019 relevancy and connection to cultural moments.<\/h4>\n[\/vc_column_text][vc_single_image image=”18491″ img_size=”full” css_animation=”none”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18489″ img_size=”full” css_animation=”none”][vc_single_image image=”18490″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18352″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”18355″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18356″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1625151605271{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549600049{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″][vc_empty_space height=”2.5rem”][vc_single_image image=”18492″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][vc_empty_space height=”2.5rem”][vc_column_text css=”.vc_custom_1626277911919{margin-bottom: 0px !important;}”]\n

TikTok user leverages Dua Lipa’s song “Levitating” to make her love for Dr pepper known. As part of the larger goal to bring new consumers in and tap into trends on the platform, out team spotted this video \/ trend within hours and engaged with this user. Dr Pepper fans (known as Peppers) are loyal and the intention of the brand and our team is to connect in authentic yet fun ways.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1625505396984{padding-top: 0px !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1612547435091{background-color: #2e3967 !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}”][vc_empty_space height=”4rem”][vc_single_image image=”17621″ img_size=”full”][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612547186095{background-color: #00b5e2 !important;}”][vc_empty_space height=”4rem”][vc_custom_heading text=”212.5%” font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742152747{padding-bottom: 0px !important;}”][vc_custom_heading text=”increase in consumer engagement” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][vc_custom_heading text=”30k-50k” font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1634742163761{padding-bottom: 0px !important;}”][vc_custom_heading text=”average consumer engagements monthly” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1602168712522{background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1649418061308{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]