{"id":18450,"date":"2021-07-15T10:46:20","date_gmt":"2021-07-15T09:46:20","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=18450"},"modified":"2023-07-03T17:08:26","modified_gmt":"2023-07-03T16:08:26","slug":"peloton","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/peloton","title":{"rendered":"PELOTON \u2013 The Century Ride"},"content":{"rendered":"
[vc_section full_width=”stretch_row_content”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1626358908358{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/07\/peleton-h-2.jpg?id=18477) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Peloton: The Century Ride” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634823876071{padding-left: 0px !important;}”][vc_custom_heading text=”Case Study” font_container=”tag:h3|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634823883787{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1603725399168{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Reading 750k per month to drive brand loyalty” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1634823891989{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1627377551241{margin-bottom: 0px !important;}”]\n

Community is at the heart of Peloton, and the brand knew that its users held the key to the most engaging brand content.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_btn title=”GET IN TOUCH” style=”outline-custom” outline_custom_color=”#2e3967″ outline_custom_hover_background=”#ffb800″ outline_custom_hover_text=”#000000″ shape=”square” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeInLeft” button_block=”true” add_icon=”true” link=”url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1604672145610{padding-top: 0px !important;background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom”][vc_column]
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The Peloton community’s perception of the brand’s level of care matters just as much as its intentions. Efforts to please customers aren’t always visible, yet Peloton strives to show customers they matter, they’re seen, and the brand cares.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18475″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row disable_element=”yes” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_empty_space height=”4rem”][vc_row_inner][vc_column_inner width=”3\/12″][vc_custom_heading text=”49%” font_container=”tag:h2|font_size:90|text_align:left|color:%234f3180″ css=”.vc_custom_1603743634173{padding-bottom: 0px !important;}”][vc_custom_heading text=”of customers have shared auto-related content on social media” font_container=”tag:h4|text_align:left|color:%234f3180″][vc_empty_space height=”2.5rem”][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_empty_space height=”2.5rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1612541247791{background-color: #44d62c !important;}”][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”17598″ img_size=”full”][vc_column_text css=”.vc_custom_1626267631133{margin-bottom: 0px !important;}”]\n

Our input is critical to Peloton’s seamless customer experience. Each team member must embody their tone of voice, while forging relationships directly with users, identifying engagement-worthy content, consumer trends, and product issues. We closely monitor and report on the overall tone of the conversations, while zeroing in on the overarching sentiments of the Peloton customers. This helps to mitigate risk by quickly identifying issues as they bubble up.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_single_image image=”18463″ img_size=”full” css_animation=”none”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”18460″ img_size=”full” css_animation=”none”][vc_single_image image=”18464″ img_size=”full” css_animation=”none”][vc_single_image image=”18465″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”18468″ img_size=”full” css_animation=”none”][vc_column_text css=”.vc_custom_1626341699044{margin-bottom: 0px !important;}”]\n

A TikTok user celebrated her Century (100th) Ride, a big milestone within the Peloton community, in a unique way by challenging herself to a 50-mile ride! Not only did she crush it, but also set a new goal of 100 miles to be posted in an upcoming video. Our team found her original post celebrating her 100th ride and escalated it to Peloton as an opportunity to surprise and delight. The Peloton team quickly sent her a swag box and words of encouragement. The consumer then posted a new TikTok and has now further engaged with the brand while promoting Peloton to their audience.<\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18469″ img_size=”full” css_animation=”none”][vc_single_image image=”18471″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”3\/12″ 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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Click to watch<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”18502″ img_size=”full” onclick=”custom_link” css_animation=”none” link=”http:\/\/www.tiktok.com\/foryou?is_copy_url=1&is_from_webapp=v1&item_id=6943326981274602758#\/@cgraya\/video\/6943326981274602758″][vc_column_text css=”.vc_custom_1626343299936{margin-bottom: 0px !important;}”]\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Click to watch<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”18498″ img_size=”full” onclick=”custom_link” css_animation=”none” link=”http:\/\/www.tiktok.com\/foryou?is_copy_url=1&is_from_webapp=v1&item_id=6949169229140675846#\/@cgraya\/video\/6949169229140675846″][vc_column_text css=”.vc_custom_1626343451913{margin-bottom: 0px !important;}”]\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Click to watch<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”6\/12″][vc_single_image image=”18355″ img_size=”full” css_animation=”none”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”3\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_single_image image=”18356″ img_size=”full” onclick=”link_image” css_animation=”none” css=”.vc_custom_1625151605271{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1612549600049{padding-top: 0px !important;}”]Click to enlarge<\/span><\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” content_placement=”middle” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1625505396984{padding-top: 0px !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1612547435091{background-color: #2e3967 !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1612547427998{padding-right: 4% !important;background-color: #2e3967 !important;}”][vc_empty_space height=”4rem”][vc_single_image image=”17621″ img_size=”full”][vc_column_text css=”.vc_custom_1626267795290{margin-bottom: 0px !important;padding-left: 1rem !important;}”]\n

We are able to take 750,000 opinions, feelings, and issues and provide Peloton with recommendations on how to use them to make the brand even more human. This includes new user features, support responses for pandemic induced bike delays, and encouragement for crushing a ride.<\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1626354423270{padding-right: 40px !important;padding-left: 40px !important;background-color: #00b5e2 !important;}”][vc_empty_space height=”4rem”][vc_custom_heading text=”750,000 human interactions” font_container=”tag:h1|font_size:90|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1643634789703{padding-bottom: 0px !important;}”][vc_custom_heading text=”with Peloton per month In doing so, we discover inspirational stories that can be used as social media content to help inspire more users.<\/p>\n

We uncover opportunities for Peloton to surprise and delight their fans by, for example, sending them a Bullet Planner because a Peloton user said they missed their century ride.” font_container=”tag:h4|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space height=”2.5rem”][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1602168712522{background-color: #f2f2f2 !important;}”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1551189158311{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]