{"id":19253,"date":"2021-11-04T16:06:03","date_gmt":"2021-11-04T16:06:03","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&#038;p=19253"},"modified":"2023-09-04T15:45:22","modified_gmt":"2023-09-04T14:45:22","slug":"oreo-lady-gaga-collaboration","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/oreo-lady-gaga-collaboration","title":{"rendered":"Oreo and Lady Gaga Collaboration"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1636042525097{padding-top: 0px !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1636370097683{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/11\/TSE-Website-Feature-OREO-GAGA-1.jpg?id=19286) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243; css=&#8221;.vc_custom_1612549036853{padding-left: 1rem !important;}&#8221;][vc_empty_space height=&#8221;10vh&#8221;][vc_custom_heading text=&#8221;Oreo Lady Gaga Collaboration&#8221; font_container=&#8221;tag:h1|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1663923001537{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Social Media Engagement&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1663923010953{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;60vh&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1634812095629{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1602157178768{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Oreo sparked a frenzy among Lady Gaga\u2019s \u201cLittle Monsters\u201d with the release of a pink-hued, limited edition cookie.&#8221; font_container=&#8221;tag:h3|text_align:left|color:%232e3967&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1663923017825{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1663923025733{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400\">A nod to Gaga\u2019s latest album, Chromatica, the golden creme sandwich flew off shelves as fans stocked up on the iconic treat. While sales skyrocketed, Oreo encountered several business challenges that were brought to TSE.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In true brand partnership and alliance with our core values, TSE took a one-team approach towards addressing these challenges. Social listening tools allowed the brand to gain a better understanding of commentary around keywords relevant to the product launch.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;2.5rem&#8221;][vc_btn title=&#8221;GET IN TOUCH&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#2e3967&#8243; outline_custom_hover_background=&#8221;#ffb800&#8243; outline_custom_hover_text=&#8221;#000000&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeInLeft&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fthesocialelement.agency%2Fget-in-touch%2F|||&#8221;][vc_empty_space height=&#8221;2.5rem&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_empty_space height=&#8221;4rem&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221;][vc_row thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221;][vc_column css=&#8221;.vc_custom_1442302634112{padding-left: 4% !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;19264&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;4rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-663a3f89e994d\" class=\"thb-flip-box thb-flip-horizontal thb-flip-box-front-dark thb-flip-box-back-dark \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path fill=\"none\" d=\"m53.92 10.08c12.11 12.11 12.11 31.732 0 43.838-12.11 12.11-31.734 12.11-43.839 0-12.11-12.11-12.11-31.732 0-43.838 12.1-12.11 31.732-12.11 43.839 0z\"\/><path d=\"m32 17v22\"\/><path d=\"m32 43v4\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tOreo\u2019s brand image was attacked by consumers who stated that the logo in the Chromatica cookies were the same as the pedophilia logo.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tOur team set out to protect the brand image through social listening alerts that allowed us to monitor social channels outside of the scope of our work and listen to the conversations happening between consumers.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-663a3f89e994d {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-663a3f89e994d .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-663a3f89e994d .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-663a3f89e994d .thb-flip-box-front {\n\t\t\t\t\tbackground:#0286c8;background:linear-gradient( -135deg,#0286c8,#0286c8 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-663a3f89e994d .thb-flip-box-back {\n\t\t\t\t\tbackground:#bee1e2;background:linear-gradient( -135deg,#bee1e2,#bee1e2 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-663a3f89ea21a\" class=\"thb-flip-box thb-flip-horizontal thb-flip-box-front-dark thb-flip-box-back-dark \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path fill=\"none\" d=\"m53.92 10.08c12.11 12.11 12.11 31.732 0 43.838-12.11 12.11-31.734 12.11-43.839 0-12.11-12.11-12.11-31.732 0-43.838 12.1-12.11 31.732-12.11 43.839 0z\"\/><path d=\"m32 17v22\"\/><path d=\"m32 43v4\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tNews of the collaboration between Oreo and Lady Gaga leaked.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tWith high volumes of mentions and engagements, the team jumped right into Oreo engagement mode.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-663a3f89ea21a {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-663a3f89ea21a .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-663a3f89ea21a .thb-flip-box-back {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t\t\t\t\t#thb-flip-box-663a3f89ea21a .thb-flip-box-front {\n\t\t\t\t\tbackground:#0286c8;background:linear-gradient( -135deg,#0286c8,#0286c8 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-flip-box-663a3f89ea21a .thb-flip-box-back {\n\t\t\t\t\tbackground:#bee1e2;background:linear-gradient( -135deg,#bee1e2,#bee1e2 );\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-flip-box-663a3f89ea39e\" class=\"thb-flip-box thb-flip-horizontal thb-flip-box-front-dark thb-flip-box-back-dark \">\n\t\t<div class=\"thb-flip-box-front thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path fill=\"none\" d=\"m53.92 10.08c12.11 12.11 12.11 31.732 0 43.838-12.11 12.11-31.734 12.11-43.839 0-12.11-12.11-12.11-31.732 0-43.838 12.1-12.11 31.732-12.11 43.839 0z\"\/><path d=\"m32 17v22\"\/><path d=\"m32 43v4\"\/><\/g><\/svg>\t\t\t\t<div>\n\t\t\t\t\tWith the Chromatica scavenger hunt on Twitter, the client had some logistical problems with people not following directions.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"thb-flip-box-back thb-flip-box-side\">\n\t\t\t<div class=\"thb-flip-box-inner\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\tThe Social Element team delved through all the social channels, instructing users how to engage in the scavenger hunt.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t\t#thb-flip-box-663a3f89ea39e {\n\t\t\t\tmin-height: px;\n\t\t\t}\n\t\t\t#thb-flip-box-663a3f89ea39e .thb-flip-box-front {\n\t\t\t\tbackground-image: url();\n\t\t\t}\n\t\t\t#thb-flip-box-663a3f89ea39e .thb-flip-box-back {\n\t\t\t\tbackground-image: 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height=&#8221;2rem&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;326.1k&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1663864263540{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;total engagements, with 6% more positive than negative&#8221; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;416.6k&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1663864344612{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;engagement reactions&#8221; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;1k&#8221; font_container=&#8221;tag:h2|font_size:90|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1663864340882{padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;increase of OREO Twitter followers&#8221; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;2rem&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; disable_element=&#8221;yes&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1634813507112{background-color: #0286c8 !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1634812145401{background-color: #f2f2f2 !important;}&#8221;][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; height=&#8221;50&#8243; background_style=&#8221;normal&#8221; css=&#8221;.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243;][vc_single_image image=&#8221;12007&#8243; img_size=&#8221;medium&#8221; css_animation=&#8221;slideInLeft&#8221; css=&#8221;.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1442302713602{padding-left: 4% !important;}&#8221;][vc_custom_heading text=&#8221;Let&#8217;s talk&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1636039665399{padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<iframe height=\"680vh\" width=\"100%\" frameborder=\"0\" allowTransparency=\"true\" scrolling=\"auto\" src=\"https:\/\/forms.zohopublic.eu\/thesocialelement\/form\/ContactForm\/formperma\/CvCXn06MFZbfCSDfu_AgBBvRCQUba5cM0CcroGLHb88\/?territory=EU\"> <\/iframe>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][\/vc_section]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Oreo&#8217;s Lady Gaga collaboration caused a frenzy among her fans. TSE addressed challenges through social listening and engagement, resulting in 326.1k total engagements&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21351,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oreo and Lady Gaga Collaboration - The Social Element<\/title>\n<meta name=\"description\" content=\"Oreo teamed up with Lady Gaga on an exciting collaboration. Our team had to work their magic after a link and logistical errors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/portfolio\/oreo-lady-gaga-collaboration\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oreo and Lady Gaga Collaboration - The Social Element\" \/>\n<meta property=\"og:description\" content=\"Oreo teamed up with Lady Gaga on an exciting collaboration. 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