{"id":20021,"date":"2022-04-07T12:03:53","date_gmt":"2022-04-07T11:03:53","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=20021"},"modified":"2023-09-24T16:32:55","modified_gmt":"2023-09-24T15:32:55","slug":"dr-pepper-tiktok","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/dr-pepper-tiktok","title":{"rendered":"Dr Pepper on TikTok"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648749187233{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/03\/TSE-Website-Feature-Dr-Pepper-TikTok.jpeg?id=20164) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”desktop” el_class=”vc_hidden-xs”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Creating a strategy for Dr Pepper on TikTok” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649329631263{padding-left: 0px !important;}”][vc_custom_heading text=”Social Media Strategy” font_container=”tag:h4|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649329549938{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648749204621{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/03\/TSE-Website-Feature-Dr-Pepper-TikTok-mobile-1.jpeg?id=20168) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”mobile” el_class=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Creating a strategy to make Dr Pepper relevant on TikTok” font_container=”tag:h1|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1646646463843{padding-left: 0px !important;}”][vc_custom_heading text=”Case Study” font_container=”tag:h4|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648748637278{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_section el_id=”setup” css=”.vc_custom_1648724924133{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”How brands connect with consumers on social media can be make or break.” font_container=”tag:h2|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1648746088311{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”20140″ img_size=”100×100″][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_column_text css=”.vc_custom_1649329772540{margin-bottom: 0px !important;}”]\n

Social never sleeps, and luckily, we have a wealth of experience in working with CPG brands to create genuine human connections on social media, and that\u2019s just what we did for Dr Pepper on TikTok. <\/span><\/h4>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_row_inner][vc_column_inner]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tGET IN TOUCH<\/span>\n\t\t\t\t\t<\/a>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” el_id=”challenge” css=”.vc_custom_1649417287137{background-color: #00b5e2 !important;}”][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column thb_color=”thb-light-column” width=”5\/12″ css=”.vc_custom_1648725049097{padding-left: 0px !important;}”][vc_column_text]\n

The challenge<\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_column_text]\n

TikTok provides a great marketing opportunity for B2C brands, but it requires its own approach that is different to other platforms. <\/span><\/h4>\n

Unlike Instagram, Twitter, and Facebook, the real opportunity for brands is to participate in trending conversations, even when the brand isn\u2019t mentioned. This is time-intensive, and requires daily dedication.\u00a0\u00a0<\/span><\/p>\n

Dr Pepper is a much-loved, well known brand that was building a TikTok audience before the brand had a plan in place to leverage the conversation. TikTok moves at the speed of culture, and requires a fast-paced approach – one that Dr Pepper had not prepared for, and they looked to our team to create the strategy and ongoing approach.<\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”20111″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1646646186547{padding-top: 0px !important;background-color: #2e3967 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text]\n

What we can do <\/span>for your brand<\/span><\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”2rem”][vc_column_text]\n

We\u2019ll work shoulder-to-shoulder with you to understand your brand challenges, pinpoint the social media insights, build a social media strategy, and create engaging and impactful social media content that will connect your brand with your audience and help you achieve your business goals. More than a social media agency, we’re your partner.<\/span><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” css=”.vc_custom_1649412993729{background-color: #bee1e2 !important;}” el_id=”solution”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648725354015{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” el_id=”Wbtn”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_column_text]\n

What we did<\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_column_text]\n

We built a comprehensive TikTok strategy for paid advertising, influencer content, and proactive engagement.<\/span><\/h4>\n

The strategy provided guidance on how to identify emerging trends early, offer solutions that re-use assets wherever possible to ensure quick turnaround, how to identify and work with creators to drive engagement, and creative ideas to commission new content when the opportunity is right. The proactive engagement strategy helps the brand evolve as the trends and creators do on the platform to maximise the brands reach in an authentic way with consumers. <\/span>[\/vc_column_text][vc_empty_space height=”2rem”][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”2rem”][vc_single_image image=”20115″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”2rem”][vc_row_inner thb_max_width=”max_width”][vc_column_inner width=”1\/3″][vc_raw_html 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height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648725354015{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1649413043132{background-color: #2e3967 !important;}” el_id=”results”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648732542038{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”5\/12″][vc_column_text]\n

The Results<\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” el_id=”Wbtn”][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”5\/12″][vc_custom_heading text=”Dr Pepper\u2019s Followers grew from 35K to 134K in 6 months (+282%)” font_container=”tag:h3|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes” css=”.vc_custom_1649328603337{padding-bottom: 0px !important;}”][vc_custom_heading text=”13 million views” font_container=”tag:h3|text_align:left|color:%23ffb800″ use_theme_fonts=”yes” css=”.vc_custom_1649328610090{padding-bottom: 0px !important;}”][vc_custom_heading text=”122k likes” font_container=”tag:h3|text_align:left|color:%2344d62c” use_theme_fonts=”yes” css=”.vc_custom_1649328579953{padding-bottom: 0px !important;}”][vc_empty_space height=”2.5rem”][vc_column_text]The team engages throughout the day to find the right content for Dr Pepper. For example, TSE found this video<\/a> on the brink of going viral, commenting early in its popularity, before it reached over 13M views. As a result, the response has received over 122K likes.<\/p>\n

Since we delivered our first TikTok strategy for Dr Pepper, our team has guided 8 more Keurig Dr Pepper brands joining TikTok such as 7UP, Canada Dry, and Keurig.<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″][vc_column_text]It\u2019s easy to see why our team of<\/span> dedicated Social Media Specialists are some of the hardest working people in social media! In addition to the other incredible work they do writing content, responding to consumer queries, and managing each brands platform portfolio, they\u2019re also busy trend spotting to find the right opportunities for Dr Pepper, which is no easy task. Engagement opportunities come from 3 different sources:<\/span><\/p>\n

    \n
  1. The Discovery page (which takes weeks of training the algorithm then daily commitment ongoing)<\/span><\/li>\n
  2. Brand mentions<\/span><\/li>\n
  3. Untagged mentions (when a brand shows up in the TikTok, but hasn\u2019t been tagged)<\/span><\/li>\n<\/ol>\n

    Each of these takes daily commitment that only a dedicated team can provide.<\/strong>\u00a0<\/span>[\/vc_column_text][vc_empty_space height=”2rem”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tLET'S DO THE SAME FOR YOUR BRAND<\/span>\n\t\t\t\t\t<\/a>\n\t[vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648732542038{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”5rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1648733046843{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]