{"id":20223,"date":"2022-04-08T13:58:58","date_gmt":"2022-04-08T12:58:58","guid":{"rendered":"https:\/\/thesocialelement.agency\/?post_type=portfolio&p=20223"},"modified":"2023-09-24T16:17:34","modified_gmt":"2023-09-24T15:17:34","slug":"visa","status":"publish","type":"portfolio","link":"https:\/\/thesocialelement.agency\/portfolio\/visa","title":{"rendered":"VISA – Driving campaign results through genuine engagement"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1649433604801{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/04\/TSE-Website-Feature-VISA-desktop.jpg?id=20268) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”desktop” el_class=”vc_hidden-xs”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Driving campaign results for VISA through genuine engagement” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649433439605{padding-left: 0px !important;}”][vc_custom_heading text=”Social Media Strategy” font_container=”tag:h4|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649433447271{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1649434210180{background-image: url(https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/04\/TSE-Website-Feature-VISA-mobile.jpg?id=20272) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”mobile” el_class=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1612549036853{padding-left: 1rem !important;}”][vc_empty_space height=”10vh”][vc_custom_heading text=”Driving campaign results for VISA through genuine engagement” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649434236498{padding-left: 0px !important;}”][vc_custom_heading text=”Case Study” font_container=”tag:h4|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649434243386{padding-left: 0px !important;}”][vc_empty_space height=”55vh”][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_section el_id=”setup” css=”.vc_custom_1648724924133{background-color: #f2f2f2 !important;}”][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_custom_heading text=”Timely, responsive, genuine connections drives local love” font_container=”tag:h2|text_align:left|color:%232e3967″ use_theme_fonts=”yes” css_animation=”fadeIn” css=”.vc_custom_1649429945287{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”2.5rem”][vc_single_image image=”20236″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.thedrum.com\/news\/2021\/11\/12\/where-you-shop-matters-the-social-element-helped-visa-share-tales-independent-stores”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”2.5rem”][vc_column_text css=”.vc_custom_1649670227733{margin-bottom: 0px !important;}”]Social media never sleeps, and it changes at the speed of culture.<\/b><\/p>\n

Our creative engagement services connect with consumers in real-time and we used genuine engagement to drive campaign results for Visa and Where You Shop Matters.\u00a0\u00a0<\/span>[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_row_inner][vc_column_inner]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tLet's Chat<\/span>\n\t\t\t\t\t<\/a>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” el_id=”challenge” css=”.vc_custom_1649417287137{background-color: #00b5e2 !important;}”][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column thb_color=”thb-light-column” width=”5\/12″ css=”.vc_custom_1648725049097{padding-left: 0px !important;}”][vc_column_text]\n

The Challenge<\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal”][vc_column width=”1\/12″ css=”.vc_custom_1442302634112{padding-left: 4% !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1602157178768{padding-left: 0px !important;}”][vc_column_text]\n

Create meaningful consumer connections to drive online engagement for Visa\u2019s annual #WhereYouShopMatters holiday campaign.\u00a0<\/span><\/h4>\n
    \n
  1. Give Visa a voice within \u2018local shopping\u2019 social media conversation.<\/span><\/li>\n
  2. Boost positive sentiment and brand affinity by communicating Visa support.<\/span><\/li>\n
  3. Create emotional connections to demonstrate what local shopping means to merchants and shoppers.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_single_image image=”20242″ img_size=”full” css_animation=”fadeInRight”][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” disable_element=”yes” thb_divider_position=”bottom” css=”.vc_custom_1646646186547{padding-top: 0px !important;background-color: #2e3967 !important;}”][vc_column width=”1\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text]\n

    What we can do <\/span>for your brand<\/span><\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”2rem”][vc_column_text]\n

    We\u2019ll work shoulder-to-shoulder with you to understand your brand challenges, pinpoint the social media insights, build a social media strategy, and create engaging and impactful social media content that will connect your brand with your audience and help you achieve your business goals. More than a social media agency, we’re your partner.<\/span><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_section full_width=”stretch_row_content” css=”.vc_custom_1649412993729{background-color: #bee1e2 !important;}” el_id=”solution”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648725354015{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” el_id=”Wbtn”][vc_column width=”1\/12″][\/vc_column][vc_column width=”5\/12″][vc_column_text]\n

    What we did<\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][vc_column_text]\n

    Drive campaign results through genuine engagement.<\/h4>\n
      \n
    1. Created a campaign specific playbook for the engagement team to follow consistent style, terminology, tone of voice and approach.<\/span><\/li>\n
    2. Increased hours with dedicated WYSM shifts to focus on campaign delivery and start meaningful proactive conversations.<\/span><\/li>\n
    3. Curated Sprinklr listening queues with relevant hashtags to discover merchants and consumers mentioning independent businesses and local shopping.<\/span><\/li>\n
    4. Used #WhereYouShopMatters hashtag in replies to amplify Visa messaging and increase campaign reach.<\/span><\/li>\n
    5. Scheduled weekly updates and feedback with client to adapt to changing phases of the campaign and produced end of campaign report.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”2rem”][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”4\/12″][vc_empty_space height=”2rem”][vc_single_image image=”20255″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column][vc_empty_space height=”2rem”][vc_row_inner thb_max_width=”max_width”][vc_column_inner width=”1\/3″][vc_single_image image=”21125″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”21126″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”21127″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648725354015{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1649413043132{background-color: #2e3967 !important;}” el_id=”results”][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648732542038{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”5rem”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”5\/12″][vc_column_text]\n

      The Results<\/h2>\n[\/vc_column_text][vc_empty_space height=”2.5rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” el_id=”Wbtn”][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”4\/12″][vc_custom_heading text=”79%” font_container=”tag:h2|text_align:left|color:%23ffb800″ use_theme_fonts=”yes” css=”.vc_custom_1649431451571{padding-bottom: 0px !important;}”][vc_custom_heading text=”positive sentiment
      \nCompared to 61% positive across all topics” font_container=”tag:h4|text_align:left|color:%23ffb800″ use_theme_fonts=”yes” css=”.vc_custom_1649431436068{padding-bottom: 0px !important;}”][vc_custom_heading text=”870″ font_container=”tag:h2|text_align:left|color:%2344d62c” use_theme_fonts=”yes” css=”.vc_custom_1649431471688{padding-bottom: 0px !important;}”][vc_custom_heading text=”campaign engagements
      \n64% proactive and 36% reactive” font_container=”tag:h4|text_align:left|color:%2344d62c” use_theme_fonts=”yes” css=”.vc_custom_1649431479654{padding-bottom: 0px !important;}”][vc_custom_heading text=”65%” font_container=”tag:h2|text_align:left|color:%23bee1e2″ use_theme_fonts=”yes” css=”.vc_custom_1649431666918{padding-bottom: 0px !important;}”][vc_custom_heading text=”response share by merchants
      \nMerchants used opportunity to tell their stories” font_container=”tag:h4|text_align:left|color:%23bee1e2″ use_theme_fonts=”yes” css=”.vc_custom_1649431675366{padding-bottom: 0px !important;}”][vc_column_text][\/vc_column_text][vc_empty_space height=”2rem”][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column thb_color=”thb-light-column” width=”5\/12″][vc_custom_heading text=”Twitter mentions were 5x higher than in 2019″ font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1649671856048{padding-bottom: 0px !important;}”][vc_empty_space height=”2.5rem”][vc_custom_heading text=”Winner of The Drum\u2019s 2021 Social Media Awards Best Response to Change” font_container=”tag:h3|text_align:left|color:%2300b5e2″ use_theme_fonts=”yes” css=”.vc_custom_1649672002428{padding-bottom: 0px !important;}” link=”url:https%3A%2F%2Fwww.thedrum.com%2Fnews%2F2021%2F11%2F12%2Fwhere-you-shop-matters-the-social-element-helped-visa-share-tales-independent-stores|title:The%20Drum%202021%20Social%20Media%20Award|target:_blank”][vc_empty_space height=”2.5rem”][vc_single_image image=”20236″ img_size=”full”]\t\n\t\t\t\t\t\t\t<\/span><\/strong>\n\t\t\t\tLET'S DO THE SAME FOR YOUR BRAND<\/span>\n\t\t\t\t\t<\/a>\n\t[\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1648732542038{padding-top: 0px !important;}”][vc_column][vc_empty_space height=”5rem”][\/vc_column][\/vc_row][\/vc_section][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1602168702347{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_empty_space height=”5vh”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” height=”50″ background_style=”normal” css=”.vc_custom_1611758645938{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;background-color: #f2f2f2 !important;}”][vc_column width=”3\/12″][vc_single_image image=”12007″ img_size=”medium” css_animation=”slideInLeft” css=”.vc_custom_1556831702385{margin-left: 0px !important;border-left-width: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1442302713602{padding-left: 4% !important;}”][vc_custom_heading text=”Let’s talk” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1648733046843{padding-left: 0px !important;}”][vc_empty_space height=”30px”][vc_column_text]