{"id":11698,"date":"2019-03-20T15:57:41","date_gmt":"2019-03-20T15:57:41","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=11698"},"modified":"2021-08-05T13:51:38","modified_gmt":"2021-08-05T13:51:38","slug":"managing-multiple-languages-in-complex-social-media-campaigns","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/managing-multiple-languages-in-complex-social-media-campaigns","title":{"rendered":"Managing multiple languages in complex social media campaigns"},"content":{"rendered":"
We know from our research into top global brands that managing complex social media campaigns across multiple countries, cultures and languages can be overwhelming. Getting the balance right between sticking to the brand voice (managed centrally) and being relevant to local audiences<\/a> takes careful management. <\/span><\/p>\n As part of our series on managing complex social media, Richard Simcott, our languages director and resident hyper-polyglot (he has studied an incredible 50 languages), has this advice for brands. <\/span><\/p>\n Global brands will see the most success with their campaigns if they can localise content to the appropriate culture and language. However, providing content and moderation in multiple languages and across several territories is no small undertaking. Brands need to carefully consider if they have the ability, or the need, to serve content in a specific language before they make the commitment.<\/span><\/p>\n For more advice on managing multiple languages in your campaigns, see our guide to <\/span>Managing Social Media at Scale<\/span><\/a>, and for help with simplifying a complex social media environment, see our guide to Simplifying Complex Social Media<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" We know from our research into top global brands that managing complex social media campaigns across multiple countries, cultures and languages can be overwhelming. Getting the balance right between sticking to the brand voice (managed centrally) and being relevant to local audiences takes careful management. As part of our series on managing complex social media,…<\/p>\n","protected":false},"author":39,"featured_media":11700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[290,24],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/03\/soner-eker-255476-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"\n
Managing multiple languages in complex social media campaigns<\/a><\/blockquote>