{"id":11744,"date":"2019-04-01T11:23:03","date_gmt":"2019-04-01T11:23:03","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=11744"},"modified":"2023-10-16T18:43:33","modified_gmt":"2023-10-16T17:43:33","slug":"discriminatory-advertising-on-facebook","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/discriminatory-advertising-on-facebook","title":{"rendered":"Discriminatory advertising on Facebook"},"content":{"rendered":"
It\u2019s been a tough year for Facebook. Zuckerberg & Co. have had the unenviable task of defending the social giant against lawsuit after lawsuit, multiple privacy breaches, and facing a <\/span>generally declining user base<\/span><\/a>. The reasons for all of this are, of course, multi-faceted, but the platform has remained a consistently good place for advertisers to spend their marketing dollars – ROI on the platform is high, and marketers are allowed to be discriminatory on Facebook in a way they can\u2019t be in other advertising arenas.<\/span><\/p>\n Wait. What?<\/span><\/p>\n It\u2019s true. Well at least it was until this week. You see, Facebook never implemented rules around its ad targeting to dissuade discriminatory advertising practices, especially when it came to advertising for homes, loans, or even employment. Essentially, the ad targeting that was in place before this change allowed for very specific exclusions: Let\u2019s say you wanted to advertise a job in Chicago – my home town. You could do that by only targeting north-siders by zip code, and excluding all south side zip codes. Tsk tsk.<\/span><\/p>\n So what\u2019s changing? According to Facebook:<\/span><\/p>\n While this may be a step in the right direction, it feels like Facebook is constantly playing catch up when it comes to diversity in advertising. Remember back in 2016 when it was discovered that, among other things, advertisers on the platform were able to deliver content (or more importantly, <\/span>not<\/span><\/i> deliver content) <\/span>based on ethnic affinity<\/span><\/a>? That cringe-worthy episode was not that long ago, and here we are talking about a similar advertising practice that wasn\u2019t caught when all of that happened a few years ago.<\/span><\/p>\n While Facebook may still be a great place to advertise and recognize ROI, I think most people would agree that continuing to allow discriminatory advertising practices is a bad thing. And for that, I\u2019m glad of these changes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s been a tough year for Facebook. Zuckerberg & Co. have had the unenviable task of defending the social giant against lawsuit after lawsuit, multiple privacy breaches, and facing a generally declining user base. The reasons for all of this are, of course, multi-faceted, but the platform has remained a consistently good place for advertisers…<\/p>\n","protected":false},"author":3,"featured_media":23351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[35],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/10\/nghia-nguyen-scaled.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"\n
Discriminatory advertising on Facebook<\/a><\/blockquote>