{"id":11852,"date":"2019-04-10T14:26:13","date_gmt":"2019-04-10T14:26:13","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=11852"},"modified":"2021-10-06T13:44:56","modified_gmt":"2021-10-06T13:44:56","slug":"adapting-your-marketing-strategy-for-social-media","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/adapting-your-marketing-strategy-for-social-media","title":{"rendered":"Adapting your marketing strategy for social media"},"content":{"rendered":"
That takes planning and preparation before embarking on proactive engagement. Which conversations do you want to involve yourself in, and which ones do you want to leave well alone? How will your tone of voice and messages resonate with social media users? <\/span><\/p>\n It\u2019s easy to think that a brand\u2019s marketing strategy will automatically work on social media, but that\u2019s not usually the case. A social media campaign needs careful planning so that it fits the overall strategy, but is relevant for social media. <\/span><\/p>\n You may be adapting an existing marketing strategy for social media<\/a>, or creating one from scratch. Following these guidelines will help your campaign be adapted for social and therefore more effective in connecting with your audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" For a great marketing strategy to work across social media, it needs to be adapted to fit different channels. That takes planning and preparation before embarking on proactive engagement. Which conversations do you want to involve yourself in, and which ones do you want to leave well alone? How will your tone of voice and…<\/p>\n","protected":false},"author":47,"featured_media":11855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[24],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/04\/Marketing-Strategy.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"My advice to clients is to: <\/span><\/h3>\n
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Adapting your marketing strategy for social media<\/a><\/blockquote>