{"id":13056,"date":"2019-12-10T15:27:40","date_gmt":"2019-12-10T15:27:40","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=13056"},"modified":"2020-10-21T10:21:05","modified_gmt":"2020-10-21T10:21:05","slug":"adverts-turning-negativity-into-creativity","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/adverts-turning-negativity-into-creativity","title":{"rendered":"Adverts turning negativity into creativity"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Today, any business can receive criticism in real time. Most will simply apologise. Some however, take the brave decision to own their shortcomings. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This <a href=\"https:\/\/thesocialelement.agency\/power-surprise-adverts\/\" target=\"_blank\" rel=\"noopener noreferrer\">week&#8217;s review<\/a> is about different creative responses to negative situations.<\/span><\/p>\n<h3><b>HOTEL SHOCKING ART<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Notorious for its poor customer service and general levels of hygiene, Dutch hotel chain Hans Brinker decided to own it all. Their funny print ads tell you everything you need to know about what to expect when you stay with Hans.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13057\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1.jpg\" alt=\"Hotel art\" width=\"940\" height=\"470\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1.jpg 940w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1-768x384.jpg 768w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1-610x305.jpg 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1-640x320.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1-20x9.jpg 20w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-1-320x160.jpg 320w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<h3><b>COVER UP<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Drawing male genitalia on public walls is a favoured pastime for many a would-be graffiti artist. Art Director Matt Dunn flipped this into a way of reminding people to practice safe sex, on behalf of the NHS.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13058\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2.jpg\" alt=\"covering up\" width=\"1600\" height=\"1181\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2.jpg 1600w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-768x567.jpg 768w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-1024x756.jpg 1024w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-610x450.jpg 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-640x472.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-320x236.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-1280x945.jpg 1280w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/creative-blog-2-20x15.jpg 20w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>PLUCKY RESPONSE<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Perhaps the most famous of them all was Mother London&#8217;s award-winning response to KFC UK running out of chicken last year. After such a fundamental mistake, there really was only one way to respond. Its boldness immediately deflated what could have been a PR nightmare.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13059\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3.png\" alt=\"KFC\" width=\"890\" height=\"1200\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3.png 890w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3-768x1036.png 768w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3-759x1024.png 759w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3-610x822.png 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3-640x863.png 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3-320x431.png 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/Creative-inspo-3-20x27.png 20w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, any business can receive criticism in real time. Most will simply apologise. Some however, take the brave decision to own their shortcomings. This week&#8217;s review is about different creative responses to negative situations. HOTEL SHOCKING ART Notorious for its poor customer service and general levels of hygiene, Dutch hotel chain Hans Brinker decided to&hellip;<\/p>\n","protected":false},"author":56,"featured_media":13060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[298],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/plush-design-studio-l3N9Q27zULw-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"cb1lfP5yuA\"><a href=\"https:\/\/thesocialelement.agency\/adverts-turning-negativity-into-creativity\">Adverts turning negativity into creativity<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/adverts-turning-negativity-into-creativity\/embed#?secret=cb1lfP5yuA\" width=\"500\" height=\"350\" title=\"&#8220;Adverts turning negativity into creativity&#8221; &#8212; The Social Element\" data-secret=\"cb1lfP5yuA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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