{"id":13211,"date":"2019-12-18T15:09:24","date_gmt":"2019-12-18T15:09:24","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=13211"},"modified":"2020-10-21T10:20:46","modified_gmt":"2020-10-21T10:20:46","slug":"controversial-christmas-adverts","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/controversial-christmas-adverts","title":{"rendered":"Controversial Christmas adverts"},"content":{"rendered":"

After all the heart warming Christmas ads<\/a>, it\u2019s time for this year\u2019s most controversial. One that got its own parody just weeks after launching, is now a meme, and has featured in countless comedy sketches.<\/span><\/p>\n

In an age where everything can be everywhere in seconds, it proves that parody – the humorous remake – is a potent weapon for fast-acting brands.<\/span><\/p>\n

THE GIFT THAT KEEPS ON GIVING<\/b><\/h3>\n

You might have seen the controversial new ad from Peloton, where a woman gets one of their exercise bikes for Christmas and goes on a surprisingly emotional fitness ‘journey’. The ad only came out a few weeks ago, but has received many accusations of sexism for its portrayal of the woman receiving the gift. Even affecting the company’s share value.<\/span><\/p>\n

\"Peloton<\/a><\/p>\n

RIDE ON TIME<\/b><\/h3>\n

Actor Ryan Reynolds’ Aviation Gin company wasted no time at all, signing up the ad’s star to feature in their parody ad where she’s consoled by concerned friends with a cocktail (or two). \u2018The Gift That Doesn’t Give Back\u2019 has 4.5m YouTube views, has possibly saved the actor’s career, and no doubt shifted a bottle or two of gin.<\/span><\/p>\n

\"Aviation<\/a><\/p>\n

BAGS OF CHARM<\/b><\/h3>\n

This cheeky ad from IKEA was even quicker, when their ad agency spotted that a new $2,145 bag from Balenciaga bore a very striking resemblance to their iconic (and only 99 cent) FRAKTA bag. Their parody gave a list of helpful ways to spot if your bag was ‘real’. Does it rustle? You’ve got the real thing.<\/span><\/p>\n

\"Ikea\"<\/p>\n

ALDI AGAIN<\/b><\/h3>\n

Back to Christmas and we can’t help but recall ALDI’s response to John Lewis’ Man on the Moon ad, where a young girl sends a gift to a lonely man. The parody made sure to point out the telescope he used to track his surprise delivery cost a fair bit less at ALDI.<\/span><\/p>\n

\"Aldi\"<\/a><\/p>\n

JOHN LEWIS ORIGINAL<\/b><\/h3>\n

And now for the original. Classic tear-jerking from the master of the Christmas ad. You really can’t put a price on quality.<\/span><\/p>\n

\"Christmas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After all the heart warming Christmas ads, it\u2019s time for this year\u2019s most controversial. One that got its own parody just weeks after launching, is now a meme, and has featured in countless comedy sketches. In an age where everything can be everywhere in seconds, it proves that parody – the humorous remake – is…<\/p>\n","protected":false},"author":56,"featured_media":13217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[298],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/12\/nikhil-mitra-Q_6BS8IN0J8-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

Controversial Christmas adverts<\/a><\/blockquote>