{"id":13629,"date":"2020-02-14T10:13:00","date_gmt":"2020-02-14T10:13:00","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=13629"},"modified":"2020-10-21T10:19:29","modified_gmt":"2020-10-21T10:19:29","slug":"what-are-brands-doing-for-valentines-day","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/what-are-brands-doing-for-valentines-day","title":{"rendered":"What are brands doing for Valentines Day?"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Valentines day isn\u2019t just for couples as many brands are getting involved on social for the big day.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brands in the FMCG and retail industries have gone for the standard approach with tasty and tempting product offers over Instagram, with TKMaxx using sponsored content to reach their audience:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13632\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_213829_com.instagram.android-1.jpg\" alt=\"TK Maxx\" width=\"303\" height=\"539\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_213829_com.instagram.android-1.jpg 1080w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_213829_com.instagram.android-1-20x36.jpg 20w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-13633\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221522_com.instagram.android-1.jpg\" alt=\"Waitrose\" width=\"299\" height=\"482\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221522_com.instagram.android-1.jpg 1076w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221522_com.instagram.android-1-20x32.jpg 20w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many people enjoy a delicious drink to go with their meal so alcohol brands are also using social to show off their Valentines Day offers, with Majestic Wine going for the product offering and BrewDog putting their own spin on it:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-13634\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220553_com.instagram.android.jpg\" alt=\"Majestic Wine\" width=\"306\" height=\"472\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220553_com.instagram.android.jpg 1077w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220553_com.instagram.android-20x31.jpg 20w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-13635\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221646_com.twitter.android.jpg\" alt=\"BrewDog\" width=\"283\" height=\"460\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221646_com.twitter.android.jpg 1071w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221646_com.twitter.android-20x32.jpg 20w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about the food and drink as Barclays and Monzo find a clever way to use Valentines Day to their advantage:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-13636\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220901_com.twitter.android.jpg\" alt=\"Barclays\" width=\"272\" height=\"448\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220901_com.twitter.android.jpg 1070w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220901_com.twitter.android-20x33.jpg 20w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-13637\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221801_com.twitter.android.jpg\" alt=\"Monzo\" width=\"303\" height=\"387\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221801_com.twitter.android.jpg 1072w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_221801_com.twitter.android-20x26.jpg 20w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And we can\u2019t ignore the clever tweet from Lidl. Lidl bakery is one that tempts many of the regular shoppers, so of course, they find a way to bring this into play on Valentines Day:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13638\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220757_com.twitter.android.jpg\" alt=\"Lidl\" width=\"745\" height=\"780\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220757_com.twitter.android.jpg 1075w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220757_com.twitter.android-610x639.jpg 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220757_com.twitter.android-640x670.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220757_com.twitter.android-320x335.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/Screenshot_20200213_220757_com.twitter.android-20x21.jpg 20w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valentines day isn\u2019t just for couples as many brands are getting involved on social for the big day. &nbsp; Brands in the FMCG and retail industries have gone for the standard approach with tasty and tempting product offers over Instagram, with TKMaxx using sponsored content to reach their audience: \u00a0 \u00a0 \u00a0 \u00a0 &nbsp; Many&hellip;<\/p>\n","protected":false},"author":56,"featured_media":13640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[298],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/02\/heart-1192662_1920.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"oJhyIeKDtx\"><a href=\"https:\/\/thesocialelement.agency\/what-are-brands-doing-for-valentines-day\">What are brands doing for Valentines Day?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/what-are-brands-doing-for-valentines-day\/embed#?secret=oJhyIeKDtx\" width=\"500\" height=\"350\" title=\"&#8220;What are brands doing for Valentines Day?&#8221; &#8212; The Social Element\" data-secret=\"oJhyIeKDtx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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