{"id":14074,"date":"2020-03-11T14:44:01","date_gmt":"2020-03-11T14:44:01","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=14074"},"modified":"2023-10-07T15:54:01","modified_gmt":"2023-10-07T14:54:01","slug":"six-step-to-managing-a-social-media-crisis","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/six-step-to-managing-a-social-media-crisis","title":{"rendered":"Six step to managing a social media crisis"},"content":{"rendered":"<p><span style=\"font-weight: 400\">It can take no time at all for a crisis to spread on social media, especially if there\u2019s a strong emotional element to it, and it gives people an interesting story to get invested in.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An offline incident &#8211; like a plane suffering terrible turbulence, for example &#8211; gets filmed by a passenger and posted to social media. People can relate to the fear and panic. They comment on the video and share it. Other people start speculating about the cause and wondering if the plane has landed safely. People might use a flight tracker to get the flight number, and before the airline knows it, it\u2019s getting contacted by worried family members of those on board.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Incidents like these happen every day somewhere in the world, but in the age of social media, these events are no longer strictly local. They become global and can affect global customer perception.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s essential that brands prepare for a crisis breaking over social media as thoroughly as they can.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14077 size-full\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue.jpg\" alt=\"social media crisis\" width=\"794\" height=\"2387\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue.jpg 794w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-341x1024.jpg 341w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-768x2309.jpg 768w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-511x1536.jpg 511w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-681x2048.jpg 681w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-610x1834.jpg 610w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-640x1924.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-320x962.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-20x60.jpg 20w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/03\/TSE-Infographic-Crisis-dark-blue-160x480.jpg 160w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Brands that have the right preparation, planning and training in place to meet a variety of potential crises stand the best chance of managing a crisis well.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It can take no time at all for a crisis to spread on social media, especially if there\u2019s a strong emotional element to it, and it gives people an interesting story to get invested in. An offline incident &#8211; like a plane suffering terrible turbulence, for example &#8211; gets filmed by a passenger and posted&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[7],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/10\/aron-visuals-scaled.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"cJjA7NxkT4\"><a href=\"https:\/\/thesocialelement.agency\/six-step-to-managing-a-social-media-crisis\">Six step to managing a social media crisis<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/six-step-to-managing-a-social-media-crisis\/embed#?secret=cJjA7NxkT4\" width=\"500\" height=\"350\" title=\"&#8220;Six step to managing a social media crisis&#8221; &#8212; The Social Element\" data-secret=\"cJjA7NxkT4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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