The \u2018care\u2019 icon <\/a>– a smiley emoji hugging a heart – can be used on Facebook reactions posts and comments, while the pulsating heart emoji is a response option on Messenger.<\/p>\n\n\n\n These may not seem like massive changes, but the new reactions are two small ways that Facebook users can convey compassion and togetherness in a time when many of us are forced to physically distance.<\/p>\n\n\n\n They also offer a great way for brands to show empathy and support their communities.<\/p>\n\n\n\n Our team of social media specialists use reactions daily – they\u2019re great ways to acknowledge posts from consumers and work well when used in tandem with written responses. They can help to convey emotion in a concise and clear way.<\/p>\n\n\n\n For example, if a member of the community shares their experience of how COVID-19 has affected them or their families, the \u2018care\u2019 emoji would be a nice addition to a written response that offers comfort and support.<\/p>\n\n\n\n On Messenger, our team would use the pulsating heart emoji for moments when people appear to be emotional and would benefit from additional support.<\/p>\n\n\n\n Facebook is rolling out these new features as we speak, so they may not be available to all users, but if your brand would like additional support in working out when it\u2019s appropriate to use these reactions, The Social Element\u2019s engagement team can train your teams as soon as the new features are available. Facebooks new reaction emoji’s (a pulsating heart and a \u2018care\u2019 emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The \u2018care\u2019 icon – a smiley emoji hugging a heart – can be used on Facebook reactions posts and comments, while the pulsating heart emoji is a response option on Messenger.…<\/p>\n","protected":false},"author":3,"featured_media":14561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[35,24],"tags":[286,273,124],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/04\/recharge-2387087_1280.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"But how can brands use these new Facebook Reactions?<\/h3>\n\n\n\n
Emojis provide us with a way to replicate human gestures<\/a>, providing additional context to text that can often be interpreted in multiple ways.\u00a0<\/h4>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"How brands can use the new Facebook reactions<\/a><\/blockquote>