{"id":14777,"date":"2020-05-20T14:00:03","date_gmt":"2020-05-20T14:00:03","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=14777"},"modified":"2020-06-19T13:56:43","modified_gmt":"2020-06-19T13:56:43","slug":"five-ways-alcohol-brands-are-adapting-their-social-content-to-cut-through-the-noise","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/five-ways-alcohol-brands-are-adapting-their-social-content-to-cut-through-the-noise","title":{"rendered":"Five ways alcohol brands are adapting their social content to cut through the noise"},"content":{"rendered":"\n
These businesses quickly assessed if they had the capability and capacity to help prevent the spread of the virus.<\/p>\n\n\n\n
But there\u2019s another way that alcohol brands can help.<\/p>\n\n\n\n
Alcohol is a traditionally social product. We gather in pubs, clubs and bars. We hold BBQs and share bottles of wine with friends around their place. Traditionally, the social content that promotes alcohol will feature these themes. But alcohol brands are having to adapt to the new reality we\u2019re all living in.<\/p>\n\n\n\n
How are alcohol brands adapting their social content?<\/strong><\/p>\n\n\n\n That doesn\u2019t mean they shouldn\u2019t be on social media at all. People want to be entertained, and they want to find a way to replicate the social experience they\u2019d get in the bars, pubs and clubs that they\u2019d usually go to.<\/p>\n\n\n\n It\u2019s in the best interest of alcohol brands to do what they can to support the industries they work with, and invest in community building, while people continue to live in lockdown. <\/p>\n\n\n\n *Note that The Social Element works with Diageo, Guinness and Bailey\u2019s parent company.<\/em> Several alcohol brands have pivoted their business operations to provide essentials for people on the front-line. Diageo has pledged more than eight million bottles of sanitizer to distribute among seven countries. BrewDog has started making hand sanitizer and giving bottles away to charities and anyone in the community who needs them. Pernod Ricard USA said…<\/p>\n","protected":false},"author":40,"featured_media":14704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[297],"tags":[296,71,96],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/05\/mae-mu-YNMjGIPgD_c-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"All brands have to review their social media campaigns in light of the new circumstances we\u2019re living through. <\/h4>\n\n\n\n
You can read more about how alcohol brands can manage social media here<\/a>.<\/h3>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"Five ways alcohol brands are adapting their social content to cut through the noise<\/a><\/blockquote>