{"id":15510,"date":"2020-07-28T15:13:43","date_gmt":"2020-07-28T15:13:43","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=15510"},"modified":"2020-10-21T10:13:55","modified_gmt":"2020-10-21T10:13:55","slug":"should-your-brand-be-using-tiktok","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/should-your-brand-be-using-tiktok","title":{"rendered":"Should your brand be using TikTok?"},"content":{"rendered":"\n
TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on the app. <\/p>\n\n\n\n
The biggest difference is the politically charged nature of the tensions between the US and China. The issue highlights the importance of brands familiarizing themselves with the privacy and data practices of all social platforms.<\/p>\n\n\n\n
TikTok continues to grow in popularity with its core audience. While it\u2019s true that many teens and young adults could move on to the next big app if TikTok vanishes, many of them still stay loyal to the app, so we do not anticipate a drop in user numbers any time soon.<\/p>\n\n\n\n
That said, we recommend that brands:<\/strong><\/p>\n\n\n\n As many analysts have pointed out, TikTok isn\u2019t inherently bad, it has poor data practices or lax security. It has the same downsides that all social networks and apps possess. The difference is geopolitical. There are tensions between the country where the app originated (China) and the country that has most of its users (the US).<\/p>\n\n\n\n TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on the app. A leaked Amazon memo asked employees to delete the app from their phones due to security concerns (only for the web…<\/p>\n","protected":false},"author":62,"featured_media":15512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[620],"tags":[304],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/07\/kon-karampelas-12TzzNLc2QM-unsplash-e1595948067932.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"While the US may continue to try to ban the app, that won\u2019t be a good enough reason for most brands to miss out on the potential engagement that TikTok accommodates.<\/h4>\n","protected":false},"excerpt":{"rendered":"
Should your brand be using TikTok?<\/a><\/blockquote>