{"id":15538,"date":"2020-08-05T09:57:41","date_gmt":"2020-08-05T09:57:41","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=15538"},"modified":"2020-10-21T10:07:44","modified_gmt":"2020-10-21T10:07:44","slug":"should-brands-engage-in-social-activism","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/should-brands-engage-in-social-activism","title":{"rendered":"Should brands engage in social activism?"},"content":{"rendered":"\n
2020 has been a year of intense social activism as people demand long-overdue social changes.<\/p>\n\n\n\n
The last thing brands want is to be accused of exploiting important issues for material gain or kudos.<\/p>\n\n\n\n
Brands don\u2019t exist outside of society. They are affected by social change as much as any other institution. Most of their customers – and employees – feel the effects of major social movements. <\/p>\n\n\n\n
Should brands \u2018go dark\u2019 on certain issues?<\/strong><\/p>\n\n\n\n It doesn\u2019t look great when a brand seemingly ignores the chaos going on around it, continuing to proceed as business as usual while everyone around it is struggling to get the society that we all deserve.<\/p>\n\n\n\n But the engagement must <\/p>\n\n\n\n Before jumping into the conversation, the brand should ask itself:<\/p>\n\n\n\n There\u2019s reputational risk no matter what course of action the brand takes. As long as the brand speaks in accordance with its values – and is prepared to back up its words with action – there should be no problem with making the brand\u2019s voice heard.<\/p>\n","protected":false},"excerpt":{"rendered":" 2020 has been a year of intense social activism as people demand long-overdue social changes. The last thing brands want is to be accused of exploiting important issues for material gain or kudos. But that doesn\u2019t mean brands should ignore what\u2019s going on around them. Brands don\u2019t exist outside of society. They are affected by…<\/p>\n","protected":false},"author":11,"featured_media":15539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[16,24],"tags":[306],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/08\/emily-morter-8xAA0f9yQnE-unsplash-e1596620466394.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"Whatever your team decides to do, they must reevaluate the content calendar as the social situation unfolds. You don\u2019t want to be accused of being flippant or be seen to post content that could be misconstrued – no matter how innocent it is.<\/h4>\n\n\n\n
Should brands engage in social activism?<\/a><\/blockquote>