{"id":15821,"date":"2020-09-14T15:50:43","date_gmt":"2020-09-14T15:50:43","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=15821"},"modified":"2020-10-21T09:26:18","modified_gmt":"2020-10-21T09:26:18","slug":"social-commerce-what-curious-marketers-can-do-now","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/social-commerce-what-curious-marketers-can-do-now","title":{"rendered":"Social commerce: what curious marketers can do now"},"content":{"rendered":"\n
Many of you reached out after reading Director of Strategy Michael Baggs\u2019s recent blog post on the state of social shopping<\/a> and wanted to learn more. Here are a few more pointers on where to start.<\/p>\n\n\n\n I\u2019ve previously blogged about how to identify which platform is right for your brand and its customers. <\/p>\n\n\n\n Once you know which platforms you plan on using (because they match where your audience is and allow you to sell what you want in a way that makes them want to make purchases) it’s best to do a deep dig into understanding:<\/p>\n\n\n\n Analyse what your competitors are doing and see if you can offer something different or do something better. Also, keep in mind that your audience (or the audience you want to attract) may want different things from what competitors have on offer.<\/p>\n\n\n\n Look for ways to engage your audience. If you see people asking lots of questions on the posts of other brands, why not run Q&As and turn those conversations into further content? <\/p>\n\n\n\n Remember that there’s often a lot more to the average sale than just pushing a product and a price. Social media will also help you create and share content that builds long-term relationships with people – building up their confidence in the brand and encouraging them to come back and browse again. <\/p>\n\n\n\n Remember that we don\u2019t just discover content on our social feeds. Many people will navigate to your profile or home page on whatever app they\u2019re using. Is it set up to take people on a sales journey?<\/p>\n\n\n\n Maintenance varies from brand to brand and platform to platform, but there are some key things to keep in mind for many apps and networks:<\/p>\n\n\n\n You may not be flooded with sales overnight. You may need to build up consumer confidence with engaging and inspiring content for some time before people start to buy. <\/p>\n\n\n\n However, if you invest time in the planning phase of social shopping, there\u2019s no reason why it can\u2019t be a successful endeavour.<\/p>\n","protected":false},"excerpt":{"rendered":" Many of you reached out after reading Director of Strategy Michael Baggs\u2019s recent blog post on the state of social shopping and wanted to learn more. Here are a few more pointers on where to start. Pick a platform: I\u2019ve previously blogged about how to identify which platform is right for your brand and its…<\/p>\n","protected":false},"author":61,"featured_media":15825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[24],"tags":[190,307],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/09\/pexels-photomix-company-230544.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"Pick a platform<\/strong>:<\/h2>\n\n\n\n
In short, most social platforms allow for social shopping one way or another, but each has limitations. Keeping your goals in mind, take a look at what each platform has to offer, what your audience expects, and see which one is best for you.<\/h4>\n\n\n\n
Dive deep into your audience\u2019s behaviour <\/strong><\/h2>\n\n\n\n
Identify a gap in the market<\/strong> <\/h2>\n\n\n\n
Maybe your rivals are producing beautiful lifestyle and comedic content, but if your audience is more interested in long-form documentaries and behind the scenes content, this is what you could focus your efforts on, rather than trying to compete in an area that your customers won\u2019t find engaging.<\/h4>\n\n\n\n
Long-term thinking is the key to simple maintenance<\/strong><\/h2>\n\n\n\n
It\u2019s best to go into social commerce with a long-term plan in mind. <\/h3>\n\n\n\n
Social commerce: what curious marketers can do now<\/a><\/blockquote>