{"id":1622,"date":"2017-02-27T17:32:26","date_gmt":"2017-02-27T17:32:26","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=1622"},"modified":"2022-04-17T10:50:26","modified_gmt":"2022-04-17T09:50:26","slug":"sxsw-2017-taylors-picks","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/sxsw-2017-taylors-picks","title":{"rendered":"SXSW for the Social Media Account Director: 6 Sessions We\u2019re Looking Forward To"},"content":{"rendered":"

As part of our countdown to SXSW Interactive 2017, we’ve asked some of our team members to share what they’re looking forward to the most.<\/em><\/strong>
\nHipsters, mustache combs, and Texas heat, oh my! It\u2019s time once again for SXSW, and we at The Social Element couldn\u2019t be more excited to be in the middle of the action.
\nWe go for the taco trucks and margaritas, of course, but we\u2019ll also be reporting live on the amazing conferences, lessons for marketers, and will keep you up to date on the trends that will define our industry in the coming year.
\nBelow you\u2019ll find my picks of some of the most interesting sounding and relevant talks and events at this year’s SXSW Interactive.<\/p>\n

Talk to the Brand: Bots & the Chatty Marketer<\/h3>\n

March 11, 9.30am<\/a>
\nAs more and more marketers take advantage of mobile messaging platforms as a key component of their sales and customer service pipelines, the question has to be asked: Do bots have a role to play? Does that role fundamentally change the relationship between the consumer and the brand?
\nThis talk will delve into just such questions, and will touch on important and influential topics in our industry including AI and machine learning.<\/p>\n

Enthusiasm vs. Influence: The Power of Community<\/h3>\n

March 11, 9.30am<\/a>
\nAlright, alright, I get it. Talking about the power of community in 2017 may seem trite, but just think about all of the times you\u2019ve walked into meetings and had to justify, whether to the C-Suite or a well-meaning but ill-informed colleague, exactly why a strong community is important. I\u2019m excited about this talk because it reminds us all to get back to the nitty gritty of our communities, and to not forget the basics of treating your influencers (and community members in general) well.<\/p>\n

The Moral Code of Pay-To-Play Marketing<\/h3>\n

March 11, 11am<\/a>
\nI\u2019m personally very excited about this talk. The tagline for the discussion is, \u201cIn the end, are consumers ultimately paying the price?\u201d \u2013 a bit heavy on the drama, maybe, but a very good talking point.
\nWhat is the moral code of sponsored content? We as marketers and community managers tend to get so caught up in if we can market in a new way that we often forget to talk about if we should execute a certain paid marketing plan.
\nAll in all, this talk promises to help keep us honest.<\/p>\n

Is Authenticity in Advertising Possible?<\/h3>\n

March 11, 3.30pm<\/a>
\nWe\u2019ve all been there. That most recent batch of [insert any social media platform name here] ads feels robotic, overdone, and\u2026 dare I say, clich\u00e9? Haven\u2019t we all asked ourselves what authenticity should be between a brand and its consumers?
\nThis talk will not only delve into how to be authentic in your content, but how to base your content on your targeted audiences. The organizers will also be discussing how to \u201cbe authentic with your data.\u201d which might serve as a good reminder for some and something I’m hoping to use in my work.<\/p>\n

Social Video and the Future of Consumption<\/h3>\n

March 12, 11am<\/a>
\nI don\u2019t know about you, but I\u2019ve been having this conversation a lot with clients this past year: Do more video. Whether it\u2019s Instagram, Facebook, or Twitter, video is fast becoming (has already become?) the media that\u2019s winning followers, keeping people interested, and advertising new products. Even the major television networks are trying to leverage the power of Facebook video to give viewers a sneak peak of new series, and advertise new shows.
\nVice Media is going to be hosting this one, so this should be cutting edge and chock full of practical, useful advice.<\/p>\n

Collaboration, Community, and Tech Will Cure Us All<\/h3>\n

March 13, 5pm<\/a>
\nThere are some heavy hitters leading this discussion on how cause-centered communities can help save us all. I love the idea of cause marketing and social media, so I think this will be a great way to get insight into how brands as big as Reebok and Wal-Mart are using their marketing plans to further wellness technology.
\nI\u2019m normally not much of a name dropper, but look at who\u2019s going to be leading this talk:
\n Carol Cone:<\/strong> Led the Reebok Human Rights Award campaign
\n Elliot Kotek:<\/strong> A Cannes Titanium-winning social entrepreneur
\n Alex Hurd:<\/strong> Director of wellness at Wal-Mart<\/p>\n

Share this in your networks and tag us to let us know which SXSW sessions you\u2019ll be attending, or which of these you\u2019d like to hear more about!<\/h4>\n

Taylor Bennett is one of our Account Directors based in Chicago. He works with our top luxury, drinks and education clients and supports our teams in day-to-day client service operations. Taylor speaks French, Italian, and a little Spanish, and once rescued a cat that he named Fabiomassimo (though the cat ignores the name, so it doesn\u2019t matter).<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Heading to SXSW this year and don’t know what to see? Our Account Director Taylor Bennett shares his top picks.<\/p>\n","protected":false},"author":3,"featured_media":1647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[29],"tags":[230],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2017\/02\/sxsw2016.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

SXSW for the Social Media Account Director: 6 Sessions We\u2019re Looking Forward To<\/a><\/blockquote>